BannerWave

02/09/2021

"A glitch in Facebook’s ad platform sent faulty data about campaigns to advertisers, causing brands to lose visibility into how well ads were performing on Apple iPhones. The incident has become yet another example of how Apple’s new privacy rules are causing some chaos in the industry."

Facebook reported faulty metrics to brands as it adjusts to new privacy controls in the industry.

11/05/2021

This is a big opportunity for brands and advertisers to gain consumer trust again. What are you currently doing or what ideas do you have that pushes our industry to put the consumer first?

The industry got here by pushing out heaps of media purely focused on impressions and click-through rates. This directly ruined the web experience for users, causing the use of ad blockers and privacy controls that untethered brands from consumers.

Since the beginning, our team has focused on building campaigns that put the consumer first. We empathize with their challenges, reach them in those moments of need, and present solutions that provide real value. We want to change the mindset of the consumer, so they look forward to seeing relevant ads and engaging with brands that directly they improve their life.

Consumers are worried about having personal data collected, but aren't taking measures to stop it.

03/05/2021

Who's joining us at Ad World today?

10/04/2021

A personalized media platform, powered by real identities, for a post-cookie world.

The deal brings together two competing advertising identy solutions.

29/06/2018

Say hello to Google’s new ad products. We’ve streamlined our advertising products to help you deliver stronger ads for your business.

09/05/2018

GroupM’s new ‘State of the Digital’ report also predicts that global e-commerce spend will rise 15%.

06/03/2018

Websites have 30 days to fix the advertisements that don't adhere to the Better Ads Standards.

"If a website doesn't have the type of ads the Coalition's testers found especially annoying -- such as prestitial ads with countdowns, pop-ups and advertisements that auto-play with sound -- it gets a passing grade."

A day before Chrome's ad filter goes live, Google explains how the new feature will work.

20/12/2017

20/11/2017

Sound the alarm.

The timeless art of the news dump.

10/11/2017

The U.K. out-of-home campaign combines online and physical data, with longer creative targeting slower-moving traffic.

06/10/2017

"The Interactive Advertising Bureau's Tech Lab created ads.txt, a simple solution that makes it significantly harder for scammers to spoof domains. Procter & Gamble, Google and many other large players in the industry have already put their weight behind it."

Ads.txt is perhaps one of the most critical movements happening in digital advertising right now, but significant hurdles will need to be overcome

04/10/2017

It haunts us too.

Years after Avatar's release, there's one thing Steven (Ryan Gosling) just can't get over. Get more SNL: http://www.nbc.com/saturday...