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Experience Advertising is a leading online marketing agency specializing in maximizing website traff Experience Advertising, Inc.

is a digital marketing, online advertising, and social media agency. We are committed to delivering ROI-focused marketing and advertising services for our clients. We work with national companies as well as local businesses. We take pride in demonstrating measurable results for our clients.

- Digital Marketing and Social Media Consulting
- Affiliate Program Management - in-house, major networks a

nd CPA networks
- Social Media Management - proactive social channel management
- Facebook & Twitter Advertising Management - fan acquisition and revenue generation
- Retargeting ads to web visitors and customers
- Paid Search Engine Management - Google Adwords and Bing Ads
- SEO Management - Content and Online PR
- Conversion Rate Optimization - on-site multi-variate testing
- Customer Loyalty Programs - customer referral programs, customer loyalty strategies
- Sweepstakes and Contests - designed to building fans, opt-ins, and followers
- Email Newsletter - HTML design, email list monetization
- Webdesign - refurbishing or complete redesigns
- Programming - front end and back end coding

04/04/2025

AI isn’t a buzzword to me. It’s a tool I use every day to drive real results.

In my recent webinar with Kurt W. Snyder from LeadGen Insider News and The Colby Group, we got into how I actually use AI in my workflow—not the fluffy stuff.

Here’s what’s working for me right now 👇

✅ ChatGPT is like my creative partner.
I ask it for 5 headlines, 5 subject lines, 5 ad descriptions. Then I plug those into a tool like Optimal UX to A/B test them on landing pages. Every visitor sees a different headline. We track conversions. We find the winner. We scale it.

✅ It helps rewrite ALL the content.
About Us pages. Service pages. Landing pages for every niche you can imagine—from insurance to remodeling. And guess what? It writes more convincingly than most humans. That’s just the reality.

✅ It saves your brain for the big stuff.
There’s no need to stare at a blank doc for hours anymore. You can go from decent to great in minutes if you prompt properly and iterate.

✅ AI-generated ad creatives are already baked into Meta and Google.
Upload a product image, and Meta gives you 10 versions. Google does it for Shopping ads. The generative tools are here—and they’re evolving fast.

But here’s the thing:
AI still needs experienced hands to guide it.
Strategy, targeting, optimization, scaling—that still takes real media buying chops.

I’m not worried about being replaced. I’m using AI to supercharge what I do.

Feels a bit like 1999 again. Everything’s possible. No one knows where it’s going. But those who learn to ride the wave are going to dominate.

24/03/2025

Here are a few tips from my recent webinar with Kurt W. Snyder from LeadGen Insider News and The Colby Group 🎯

We talked about what’s really working right now in digital marketing, especially for lead gen companies:

✅ Strategy AND ex*****on wins
A lot of "fractional CMOs" drop strategy and walk. That’s not me. I’m building the strategy AND deep in the trenches launching campaigns, optimizing landing pages, and squeezing more out of every click.

✅ ChatGPT + A/B testing = CRO gold
I ask ChatGPT for 5 great headlines, then use a tool like Optimal UX to split test them. Every other visitor sees a different version, and we track conversions. Find the winner. Scale the winner. Repeat.

✅ Retargeting is still a game-changer
Most people won’t convert on the first visit. Retargeting lets you follow up smartly and bring them back with the right messaging.

✅ UGC-style videos are the new ad creative
No more boring static ads. Real people, vertical videos, and platform-native content win on Meta, TikTok, IG, and even YouTube.

✅ Tools matter more than ever
Pop-ups, social proof widgets, heatmaps, exit-intent… Tools that help you convert more of the traffic you already paid for are essential. Especially for lead gen companies—many still aren’t using them enough.

At the end of the day, it’s about squeezing more ROI out of what you're already doing so you can afford to scale faster and smarter.

Big thanks to Kurt for having me on! 💥

21/03/2025

Just wrapped up a great webinar with Kurt W. Snyder from LeadGen Insider News and The Colby Group 🔥

We dove into how I use ChatGPT as my go-to creative partner. I’ll ask it for 5 headlines, 5 subject lines, or 5 landing page hooks. Then I take those ideas and run them through A/B testing using Optimal UX.

One version gets the main traffic. The rest are tested against it. Whichever headline drives the most conversions becomes the new champ.

This is how you combine AI, creative iteration, and proper testing to actually improve your landing page performance.

Most marketers still aren’t doing this. They should be.

Big thanks to Kurt for the invite!

12/03/2025

🚀 AI, Ads & Website Optimization: The Formula for Winning Online

Before you spend a dime on ads, your website needs to convert. Period. 🔥

👉 If visitors land on your site but don’t inquire, the website itself is the issue—not the ad.
✔️ Better headlines?
✔️ Smart pop-ups?
✔️ Retargeting ads following them around?

These things matter before you start pouring money into traffic. That’s why I always recommend running retargeting ads from day one—if you’re paying to get people to your site, why wouldn’t you stay in front of them afterward?

🔹 Meta’s AI-Powered Ad Optimization
Meta (and every major ad platform) is now heavily integrating AI to help advertisers improve results. They’ll auto-generate multiple headlines and ad descriptions, rotating them dynamically. You still need to review and tweak—AI isn’t perfect—but this speeds up testing and optimization.

🔹 ChatGPT: The Ultimate Writing Assistant
I use ChatGPT for everything:
✅ Writing subject lines
✅ Optimizing ad copy
✅ Summarizing content
✅ Even rewriting my LinkedIn headline

I wrote an entire 12-part course using ChatGPT and didn’t have to edit a single word. That’s how good AI is at content generation. A human simply can’t match its speed, consistency, and precision.

What’s the takeaway?
🚀 If you’re running ads, optimize your website first
🚀 If you’re using AI tools, proofread but embrace their power
🚀 If you’re not retargeting your traffic, you’re burning cash

AI isn’t the future—it’s the now. If you’re not leveraging it, your competitors are.

Are you using AI tools in your marketing yet? Drop a comment and let’s discuss! 👇

11/03/2025

🚀 Maximizing Conversions & Leads: A Deep Dive into Martech & Retargeting 🔥

In my latest webinar, I covered some game-changing conversion strategies and retargeting tactics that every marketer and business owner should be using. If you're not leveraging these tools, you're leaving money on the table. 💰

🔹 On-Site Conversion Boosters: Tools like OptiMonk can solve multiple needs—pop-ups, exit-intent offers, AI-generated product summaries, and even spin-to-win discounts to increase lead capture. A simple "repeat visitor pop-up" can bring potential buyers right back to the product they were considering, making the conversion process seamless.

🔹 The Power of Retargeting Ads: If someone visits your website, they should be seeing your ads everywhere. Whether it’s Google, Facebook (Meta), or Instagram, retargeting keeps your brand top-of-mind and brings high-intent visitors back to buy.

🔹 Meta Lead Ads – A Game Changer: Instead of sending traffic to a website, lead ads capture user info right on Facebook or Instagram with pre-filled forms. This is huge for industries like home improvement, insurance, and professional services that rely on phone sales. More leads, fewer steps, higher conversion rates. ✅

What’s the Key Takeaway?
If you’re not stacking conversion tools and retargeting strategies together, you’re probably not maximizing your ROI. Every dollar spent should be bringing in more than a dollar back. If it’s not, something’s broken.

Want a smarter, more profitable digital ad strategy? Let’s chat. 👇

07/02/2025

💡 TikTok is revolutionizing social commerce. During our webinar featuring Archit Anand, Xavier de Baillenx, , and myself, we explored how TikTok Shop and live streams are transforming the way people discover and buy products—straight from Asia’s innovative playbook. 🔥

Key takeaways:
✅ Live streams drive massive engagement: Thousands of viewers tune in to see products demonstrated in real time, creating an unmatched level of confidence that even Amazon reviews can’t replicate.
✅ Creators are key: With TikTok creators acting as affiliates and earning commissions, brands can leverage authentic product promotion through organic and native content.
✅ Quick checkout boosts conversions: TikTok’s seamless in-app shopping experience ensures users don’t even need to leave the app to make a purchase.
✅ Still untapped potential: TikTok is an emerging powerhouse for advertisers, with upside growth as brands increasingly migrate to this dynamic platform.

Brands and content creators have a unique opportunity to leverage this evolving space. 🚀

Special thanks to my fellow panelists for sharing their insights!

What’s your take on TikTok’s role in reshaping e-commerce? Let’s chat!

03/02/2025

🚀 The TikTokification of Social Media: A Game-Changer for Creators and Advertisers

Here’s a key takeaway from a recent discussion I had with Neat McKinley, Archit Anand, and Xavier de Baillenx. We explored how TikTok’s content-first model is reshaping social media across platforms like Meta, Instagram, and even LinkedIn.

💡 Why Content-First Is the Future:

The shift from follower-based audiences to algorithm-driven content
Creators with 2M followers getting only 200 views, while small creators can go viral
Organic, “ugly ads” are the key to finding content with that viral spark
🗣️ Xavier de Baillenx:
“The algorithm is king, where content drives the audience. You used to have small quantities of overproduced ads—that doesn’t work anymore. Now you need organic ads, and lots of them.”

🗣️ Archit Anand:
“There are these micro-moments now that get amplified and become global moments. TikTok led that path, and everyone else is adapting to it. Advertisement is now more content-friendly, and native organic content is where success happens.”

🗣️ Neat McKinley:
“If an ad feels like an ad in any way, it will perform terribly. You need to create content that algorithms can work with, and TikTok has a platform built perfectly for that creative challenge.”

🗣️ Evan Weber:
“Advertisers need to let go—let the creators make organic, authentic content. Brands can’t be in full control anymore. It’s about leveraging UGC videos and running them as ads on platforms like TikTok and Meta.”

📌 Major Difference for Advertisers:
On TikTok, you can target by keywords, hashtags, and demographics more intricately compared to Meta, where broad campaigns rely heavily on AI and machine learning to optimize performance over time.

TikTok’s influence is undeniable. But both platforms—TikTok and Meta—should be used in tandem as part of a multi-channel strategy to drive results.

Check out the full discussion here: 👉 https://youtu.be/WxpQd86ud_Q?si=ZvHfts5t7C0-7jK7&t=193

30/01/2025

🚀 TikTok: Turning “Nobodies” into “Somebodies”

Here’s a clip from a webinar I was just on with Neat McKinley, Archit Anand, and Xavier de Baillenx, where we discussed TikTok’s power to amplify creators and drive viral content.

💡 Why TikTok Stands Out:

Unmatched content volume and daily uploads
An algorithm designed to amplify unique creators
Opportunities for anyone—from a 10-year-old to a 70-year-old—to go viral
“TikTok turns ‘nobodies’ into ‘somebodies.’ Its scale and virality just can’t be emulated by other platforms.” — Evan Weber

But with massive opportunity comes competition. Success means delivering content with creativity, personality, and that viral spark.

Check out the discussion here: 👉 https://youtu.be/WxpQd86ud_Q?si=ZvHfts5t7C0-7jK7&t=193

24/01/2025

AI for Ads and Marketing: The Game-Changer You're Not Fully Leveraging (Yet) 🤖

If you're running ads or creating marketing content and NOT using AI tools like ChatGPT or Meta's ad automation features, you're leaving serious efficiency and creativity on the table.

Here’s the deal:
1️⃣ Website First, Ads Second: Before running ads, ensure your website is optimized for conversions. A better headline, a strong call-to-action, or even a simple popup can make a huge difference.2️⃣ Always Run Retargeting Ads: Don’t let visitors slip away. If you’re paying to bring people to your website, follow them around with retargeting ads.
3️⃣ Meta’s AI Game is Strong 💪: Platforms like Meta now generate multiple headlines and ad descriptions with AI, rotating them automatically to find the best performer. It’s a huge time-saver—but you still need to review the AI's work for accuracy
4️⃣ ChatGPT = Your Secret Weapon:

Write ad headlines and descriptions in seconds.
Rewrite LinkedIn profiles, email subject lines, or even video summaries effortlessly.
Create entire courses or guides with minimal edits.
💡 Pro Tip: Don’t just take what the AI gives you at face value—read through and ensure it’s accurate, especially if you’re pulling data from landing pages or external content. AI is powerful, but it’s not perfect.

Personally, I use ChatGPT for nearly everything now, and it’s transformed how I work. The content quality and efficiency are unmatched.

What’s your go-to use case for AI tools like ChatGPT or Meta's AI features? Let’s swap ideas in the comments. 👇

👉 If you need a great digital marketer managing your ad platforms, let me know!
Book Here

23/01/2025

Unlock the Power of Campaigns on Google Ads 🚀

In this clip from a recent webinar, I broke down the different types of campaigns businesses can run on Google Ads. Understanding these options is key to maximizing your ad spend and reaching the right audience:

Shopping Campaigns: Perfect for e-commerce websites with a product catalog. These ads show up in Google Shopping results. (Not for you if your site lacks a catalog.)
Search Campaigns: Ideal for businesses focused on keyword targeting to capture high-intent users.
Display Campaigns: Great for building awareness with visually engaging ads.
Performance Max (PMax) Campaigns: Google’s newer campaign type—launched about a year or two ago—that leverages automation across all ad channels.
Choosing the right campaign type depends on your business model and goals. 🔑

Which campaign type has driven the best results for you? Let’s compare notes in the comments. 👇

12/12/2024

Hiring or Becoming a Rockstar Affiliate Manager 💼🎯

In my webinar with Michael Cole of Everflow, we broke down what makes a great affiliate manager. Here are the essentials:

🌟 Core Skills

- Digital marketing basics: SEO, PPC, social media, blogging
- Technical know-how: HTML, affiliate dashboards, tools
- Familiarity with platforms like TikTok & YouTube

🤝 Key Responsibilities

- Simplify: Provide links, banners, and resources for affiliates
- Educate: Share strategies like PPC tips, content tweaks, and tools
- Optimize: Help affiliates increase conversions with pop-ups, opt-ins, and email capture

🚀 The Goal
Affiliate management isn’t just links and banners—it’s about empowering affiliates to succeed.

🎥 Watch the full webinar here: https://www.youtube.com/watch?v=TvfP-yZn-Ig&t=585s

10/12/2024

Leveling Up Your Marketing Content with AI

In this clip from my webinar with the great Todd Jensen of Snoball—an amazing customer referral service—we talked about keeping marketing authentic while using AI tools like GPT to create compelling content that resonates.

Here’s how AI can help you level up your email marketing and more:
1️⃣ Crafting Email Content & Subject Lines: Got a new service or promotion? Let GPT generate persuasive email copy and eye-catching subject lines to drive engagement.
2️⃣ Consistency Made Simple: AI helps businesses maintain a consistent email schedule, whether it’s weekly or monthly—no more writer’s block!
3️⃣ Content Ideas on Demand: Struggling to come up with ideas? Feed AI some basic concepts, and watch it deliver fresh, tailored content for your campaigns.

With tools like GPT, you can maximize your productivity and elevate your marketing strategy across all channels.

Watch the full webinar here: https://www.youtube.com/watch?v=g5kNT-rArog

What’s your favorite way to use AI in your marketing efforts? Let me know in the comments!

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