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Most practitioners think patients choose them for one clear reason.They’re wrong.There’s a quieter question running in t...
02/25/2026

Most practitioners think patients choose them for one clear reason.

They’re wrong.

There’s a quieter question running in the background of every first visit.

Patients rarely say it out loud…

…but the moment it gets answered — trust either opens…

or closes.

And it has far less to do with credentials than most professionals believe.

Most practitioners think patients choose them for one clear reason.They’re wrong.There’s a quieter question running in the background of every first visit.Pa...

So the problem is... Leadership does not vanish dramatically or (usually) get taken over in a loud Coup de tat.  Normall...
12/17/2025

So the problem is... Leadership does not vanish dramatically or (usually) get taken over in a loud Coup de tat. Normally, like General MacArthur's old soldiers, it just "fades away" in process of erosion over time.

Leadership doesn't usually show up as mutiny or rebellion. In fact, you might not notice really. Because it doesn't go away dramatically. It Erodes.

https://youtu.be/IJUM_JZ4gV4?si=_uaPoH_3gAvTxDIHThere are enormously talented people flipping burgers at Dairy Queen.The...
12/16/2025

https://youtu.be/IJUM_JZ4gV4?si=_uaPoH_3gAvTxDIH

There are enormously talented people flipping burgers at Dairy Queen.

There are persons of little talent running - let's call them BIG THINGS and not open worm cans.

Talent helps. It can make things much better... But alone - it is not what moves the needle. Today I explore the controversial statement that, "Talent is Overrated"

There are enormously talented people EVERYWHERE around you... who are not getting anywhere. And there are very modestly gifted people - running things. Tal...

https://youtu.be/uZ6yGLkDWuAHitting Your Mark.Boy that sounds simple... but it makes a big difference.  Listen up.
12/15/2025

https://youtu.be/uZ6yGLkDWuA

Hitting Your Mark.

Boy that sounds simple... but it makes a big difference. Listen up.

Spencer Tracy said "Hit your mark and don't bump ijnto the furniture." the essence is... Just do your job. The story is a little more complex...

The Day I Stopped Trying to Control the RoomThere was a day in my directing life when I realized something uncomfortable...
12/14/2025

The Day I Stopped Trying to Control the Room
There was a day in my directing life
when I realized something uncomfortable.
The tighter I tried to control the room…
the worse the work became.
I thought leadership meant answers.
Decisiveness.
Command.
But theater taught me something better.
The best work doesn’t come from control.
It comes from alignment.
Actors need freedom inside structure.
Crews need clarity without fear.
And a leader who grips too hard
becomes the problem.
That day I stopped trying to be
the smartest person in the room.
I started trying to be
the clearest.
And the room relaxed.
The work improved.
Trust returned.
Leadership isn’t control.
It’s accuracy.
Tomorrow — the quiet discipline that makes trust possible: hitting your mark.

There was a day in my directing life when I realized something uncomfortable.The tighter I tried to control the room… the worse the work became.I thought lea...

https://youtu.be/le7M5JvSliMStory Is the Ultimate Team SportHey everybody — welcome back to Steve on Story.Yesterday we ...
12/14/2025

https://youtu.be/le7M5JvSliM

Story Is the Ultimate Team Sport

Hey everybody — welcome back to Steve on Story.
Yesterday we talked about The Next Now…
that moment after the win
when the room gets quiet
and leadership actually begins.

Today I want to talk about why storytelling — especially theater — is the ultimate team sport.
More than football.
More than baseball.
More than anything with a scoreboard.
Because in theater…
no one scores alone.

If the lighting cue misses — the moment dies.
If the actor rushes — the emotion collapses.
If the stage manager misses a beat — chaos spreads instantly.
And here’s the thing most people miss:

There is no ball.
No replay.
No stat sheet.

There is only trust.

Trust that every person will hit their mark —
not for applause —
but for the story.

That’s leadership.

Not dominance.

Not control.

Interdependence.

And the moment I understood that

Tomorrow — the day I learned that control kills teams faster than incompetence.

Theatre... Steve contends it is the ULTIMATE Team Sport because EVERYONE has a job to do and is CRITICAL to the success of the venture.

Hey everybody, welcome back to Steve on Story. You know, there's a moment in every creator's life when the celebration e...
12/10/2025

Hey everybody, welcome back to Steve on Story. You know, there's a moment in every creator's life when the celebration ends, the room gets quiet and something inside says, all right, that was good. Now what? That moment is what I call the NEXT NOW. And if you don't recognize it, you lose momentum faster than you earned it.

I have had a dream career.

My early days in Houston working for large multinationals like Uncle Ben's and Mars and Bridge Petroleum gave me the budgets and the creative freedom when video production was brand new and horribly expensive to do some really creative and powerful stuff. Today with technology so advanced where we can do the same kinds of things for a lot less money and edit it on a laptop!!

I can do the same kind of things that are intellectually creative for a locally owned company that doesn't have that kind of Fraction of that, in fact. And just like back then, there's a rhythm to this madness of storytelling. We'd fight our way through pre-production, rushed schedules, client fears. "Can we really pull this off" insecurities? And we would lock the script and get everything moving, parts assigned, cameras, crane crews, locations, talent, you know, the whole drill.

And then one day, this particular shoot still lives rent free in my mind. We wrapped a very brutally difficult high stakes morning sequence for a food industry client, Coca-Cola Foods, Minute Maid Foods, who was one of our powerful, ongoing and incredibly demanding relationships. The shot was complicated. Multi-point dollying, timing, lighting shifts, brand-sensitive framing.

The kind of thing that's either art or it's an expensive mess.

We nailed it on the first take and we thought we were geniuses. Everyone exhaled but old belt and suspenders McCurdy said, let's do two more for insurance, please. You know, sometimes tape messes up and it's really good to have some protection.

The second one was a complete unmitigated disaster. We couldn't hit those points to save our lives. The third one was a decent safety, but that first take had been exactly what we had discussed early on. We never got that again.

My director of photography looked at me and said, and you'll appreciate this, "That was the hard part, Steve. You can relax now."

I knew what he meant, client did relax and stopped hovering over me, but the crew didn't relax. They didn't wander off. They didn't congratulate themselves. They all turned and looked directly at me because the moment you finished the impossible shot, the universe hands you the next now and what's our next setup. You don't get applause, you get a question. "Hey Steve-O, where do we go next?"

And I remember feeling that shift - the weight of leadership, yes - but also the enormous privilege of it.

Success didn't buy downtime, it bought responsibility, it bought clarity, it bought the right to take the next decisive step. And everything from that moment forward, the afternoon shots, the company's reaction, the crew's trust, it all depended on how quickly and confidently that I was able to step into the Next Now.

The danger there is for the rest of the shoot or the project to become anticlimactic. It is the "Chop wood/haul water" part of any business that still takes your full presence to get right.

I had my partner make a note for a story we're going to do later about the kinds of things that we learned that day about momentum. It doesn't come from your last win. It comes from your next decision. I grew up in the era of old Westerns.

when the attack is over and the sidekick says, that was rough. And the hero says, yeah, but it's quiet. Too quiet. Murphy and his law are out there planning their sneak attack. And only your retained focus and presence ensure that the illusion of peace doesn't turn into your Achilles heel. To mix a couple of metaphors.

The Next Now is not a dramatic one. It doesn't announce itself. It whispers. Folks can be tempted to let that whisper fade or ignore it. Leaders don't. They step up. Not because they feel ready, but because they understand that readiness happens in motion. Every win, every finish line is a starting line for a race. Most don't know that they're running.

Every breakthrough creates a new responsibility at a new level. And every next now is a chance to reinforce who you actually are becoming. You know, your story accelerates the moment you stop admiring the last shot and start the next and start the setups for the next.

Now, you don't have to leap, you just have to step into the Next Now.

Tomorrow, we're going to be talking about something I wish every business owner understood. Why our business, storytelling, theater, is the ultimate team sport. More so than football or baseball, theater. There's a moment from my directing days that changed how I build teams. And it'll change how you think about leadership and trust and interdependence, maybe forever if I'm good at it.

See you then. Steve on story.
Be right back here tomorrow.

When you have a victory - a win - the tendency is to pull back on the reins and to coast. But that is when you face your NEXT NOW - and momentum hangs on wh...

https://youtu.be/xIZwPgB9hpcFor many of us DISCIPLINE is a pain in the keester.  Unfortunately for those folks (me, for ...
12/09/2025

https://youtu.be/xIZwPgB9hpc

For many of us DISCIPLINE is a pain in the keester.

Unfortunately for those folks (me, for sure) Discipline is the sealant that actually keeps CONFIDENCE from leaking out of our Oh-too-porous personal systems.

Confidence doesn't slip because of big failures of faith usually (though that will do it! It is usually a DISCIPLINE problem. One of HABIT.

So here is a goofy reality.  You would think that a WIN would put wind in your sails.Why is it, then... that right after...
12/09/2025

So here is a goofy reality. You would think that a WIN would put wind in your sails.

Why is it, then... that right after a WIN is when so many of us

LOSE MOMENTUM?

You would think a win would put wind in your sails. Then why is it so many of us lose momentum immediately after a win?

Hey, welcome back everybody. This is Steve on story. today we're going to talk a little bit longer than usual cause I've...
12/07/2025

Hey, welcome back everybody. This is Steve on story. today we're going to talk a little bit longer than usual cause I've got a great story to tell you, but it, it's got a little, it's got a little arc to it. we're talking about a remarkable individual, my little brother, Harry, and it's, something every creator, every leader, every human eventually discovers if they're blessed. Sometimes confidence isn't something you generate.

So let me take you back. Years ago, there was this little kid, little Harry, small for his age, sweet kid. He was born blind, Harry was, but there was a groundbreaking surgeon in Lubbock, Texas who was able to restore partial vision, but at the cost of a little bit of a learning disability. He got through high school, barely, and he found himself working in a little shop for people with special needs in which he met a girl and he asked her out. And her dad was nervous, but she was 20 and it was time he gave her some rope and they decided to go to the movies.

Now back in that day in East Texas, movie theaters had one screen and they had one movie basically for either half of the week or a week. So if you wanted to see a specific film, you looked in the paper, figured out what town had that movie playing in it and you went there.

So they're in the car and they're going to Henderson, which was about 35 miles from their home. And, and she was a little bit nervous as her first date and he was nervous, but he noticed something and he said, we're going to have to turn around. And she said, are you going to try something? Are you going to pull something? What are you doing? What are you doing? And she started to panic.

And he said, no, no, no, no, I'm in about 10 minutes. I think I'm going to be blind. And she said, what? And he said, yeah. And so I've got to teach you how to drive. And she panicked completely. I don't know how to drive. I'm not allowed to drive. I don't have a license to drive. And he said, Kathy, you cannot panic right now. And she went, why not? And he said, because you've got a responsibility.

You've got to get us home. I've got to teach you how to drive while I can still see. And you've got to drive us home." And she went, but I'm terrified. And he said, look, you can panic when you get home. Right now you've got to keep it together. And she said, what? And he said, look, years ago, Steve and I were driving home and this guy came into our lane and Steve hit the brakes and he swerved and he went around and I am screaming and panicked. And he says, you can't panic right now, Harry. And he pulled us out of it.

And then he kind of got the shakes. And I said, how did you stay so cool doing during all that? And he said, Harry, I've got a responsibility. I've got to get us home and you're my job. And I can't.

I don't have time to panic right now. I've got to do my job.

And right now, Kathy, you've got to do yours. You got to learn how to drive.

And so he puts her the driver's seat, teaches her the accelerator and the steering wheel and the brake. Fortunately, it was an automatic, so they didn't have that to deal with. And she starts driving.

He says, now you got to describe everything that you see to me while I can still see and I can teach you how to navigate. And so she says, well, there's a house coming up on the left and it's white with green shingles and and there's a cow in the right in the in the pasture across the way and he said no no no you got to teach you got to talk about landmarks things that can't change because the last time I was up this road there wasn't a cow in that field and she went okay and so she well there's a school on this side.

She kept describing and he kept uh-huh and finally she said why are you quiet and he said well I I'm blind and I can't see anymore. So you've got to keep describing where we are so I can help us navigate. And she kept telling him about the lake on this side and the grain elevator.

And finally he said, there's going to be a green house with a black roof on your left. would, yeah, it's just up ahead. He says, well, after we go over that, past that house, we're to go over a railroad track and they did. Bmplbwleyp ... And he said, and you take the third left after that railroad track.

And she said, I didn't count. don't know how many there's Been!!! So they turn around, went back, went over the railroad track. He had to teach her where reverse was so that they could turn around, but they went over the railroad track and she counted three lefts and she took the left.

And sure enough, she kind of knew then where she was. She didn't have to have him navigate. And she pulled into the front yard and her father who had been nervous already, anyhow, sees his daughter who cannot drive driving the car back and the good-for-nothing guy that took her out sitting there in the other seat and he blew his top and she said, Dad, Dad, Dad, Harry went blind. He taught me how to drive so I could bring us back. And he said, What? And she said, Yeah.

And and now that we're back, I can panic. And she went, What good's that going to do me now, Harry? And Harry laughed and he said, Well, you know, you got through it. And she said, yeah, because I borrowed your courage.

And her father realized he had to borrow some courage too. His shoulders dropped, his breathing settled. was, he wasn't fearless. That's not how confidence worked, but he wasn't alone anymore. He was taking care of her with help from Harry. And there were a lot of other people he realized that ran on it too. So then he gave her more rope. He let her get a license to drive.

And the whole thing about this story about Kathy and her dad and Harry is because confidence is contagious and it transfers. Harry had borrowed mine and then he had allowed her to borrow his and her dad borrowed theirs. Confidence multiplies when it's shared. It's leadership. Leadership that carries the confidence until people around can grow their own.

And you don't do it by pushing them, but by believing in them loud enough that they can hear it for their own loud enough that they can hear it over their own fear.

And here's the part that most people miss. You can borrow confidence from your future self to from the version of you that will have already done whatever it is you fear doing will have already survived it will have already learned how borrowed belief
is important until belief becomes your own. And that's our idea for today. Borrowed confidence. If somebody's got a faith in you, you need to borrow their confidence and believe in yourself long enough to build it for yourself.

We talked about the discipline that keeps borrowed confidence from leaking away and why most people lose momentum right after they get their first win.

Tomorrow we're going to talk about the discipline that keeps borrowed confidence from leaking away from you and why most people lose momentum right after they get their first win. Until then, this is Steve on Story. See you next time.

My younger step-brother, Little Harry taught me what Borrowed Confidence is. A Special-needs "Forrest Gump" type of fella... he had faith in me - and taught...

Hey everybody, Steve on story and today we're working around the notion the moment that the rewrites stop. There's a mom...
12/06/2025

Hey everybody, Steve on story and today we're working around the notion the moment that the rewrites stop. There's a moment in that every creator seems to hit, certainly leaders hit them when the rewrites, the rethinks, the procrastination, perfection seeking finally has to stop and something needs to get done. Not because the work is perfect, but because you're done pretending there's a better version hiding somewhere else that you're going to find any minute now.

But because no one needs to let perfection get in the way of plenty good now and improvable as we move along. In film production, we used to call this the picture lock lie. It's a moment when everyone keeps polishing frames that nobody will ever notice because polishing feels safer than committing and saying, we're done there.

All of the players understand it. You have to lock the edit or the composer of the score, the last thing that you get done in pictures, needs the frames and the beats to stay exactly where they are, to stay exactly where it needs the frames and the beats to stay exactly where they are or all the music will then have to be recreated.

And there's parallels in whatever it is that you're doing. There's a place you gotta stop because distribution requires things to finish. I've sat in edit bay at 2 in the morning with teams tweaking shadows 1 % darker or shifting cuts two frames earlier, not because the challenge, not because that change would really matter, but because choosing meant we were out of excuses.

At some point the client, the producer, which is often me, had to say stop. Look, this is the story that we're telling today. It wasn't about artistic purity. It was about leadership, productivity, and moving ego to the other room so you can finish this story. It's about deciding that movement beats hesitation and choosing progress over the illusion of a perfect option just out of sight, which never shows up until you absolutely commit saying, this is what we're going to deliver.

Creators think they're avoiding mistakes when they keep rewriting and rethinking and revising, but leaders know they're movement into momentum. Commitment isn't the absence of doubt. It's the refusal to be ruled by that doubt. It's planting a flag so your future self has something solid to walk toward.

The late, great amazing Robin Williams was describing golf one time and he says, we'll put a little flag out there to give you hope. Nothing changes until something is declared final. Enough. The moment the rewrite stop is the moment the real work actually begins and before you call it settling for less than perfection, let me remind you that if you decide on the story you are telling,

You put that as your,"it's done - when" place. You're honoring the story and the budget reality. And it will never be exactly what you want, but you will get closer every time you do it.
Now that's today's truth. And tomorrow we're gonna be shifting gears a little bit into a thing that I call borrowing confidence. I had a little step brother who was a year younger than me to the day. He was a special needs kid. And this little Harry story that taught me how belief can be shared and that you never know when they're listening and you cannot not teach our lives shape others. It's like like it or not.

So this is Steve on story right now and we'll be right back here tomorrow and I really want to thank you for stopping by and tell others they might benefit from me. They might benefit.

There comes a time when you have to stop adjusting and PRODUCE.Nothing can ever be perfect. But don't let's let PERFECTION get in the way of GOOD AND WORKS!

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