Two17 Marketing

Two17 Marketing Two17 Marketing offers branding, traditional and digital marketing services.

Two17.co is a fine assortment of marketing planners, designers, strategists, digital enthusiasts and all around brandsmiths.

Happy National Dog Day from Two17 Marketing.Today we are celebrating the real MVPs of the home office. The ones who atte...
08/26/2026

Happy National Dog Day from Two17 Marketing.

Today we are celebrating the real MVPs of the home office. The ones who attend every meeting, contribute nothing to the agenda, and still somehow improve morale. The unpaid interns who nap through deadlines and greet every idea with total enthusiasm.

Whether your coworker has four legs or two, we hope your day is full of good boys, good girls, and maybe an extra treat or two.

Drop a photo of your office dog in the comments. We want to meet them.

Going viral is not a marketing strategy. It is a lottery ticket.Every so often a post blows up, thousands of strangers l...
08/24/2026

Going viral is not a marketing strategy. It is a lottery ticket.

Every so often a post blows up, thousands of strangers like it, and none of them ever become customers. It feels amazing for a day and does almost nothing for your business. Chasing that high is one of the easiest ways to burn out and lose sight of what actually works.

Here is the truth most people miss. You do not need thousands of followers. You need the right hundred. A small, engaged audience that actually fits your business will always be worth more than a huge one that just happened to scroll by. Reaching the right people consistently beats reaching everyone once.

Stop chasing viral. Start building an audience that actually buys.

Want to reach the right people, not just more people? Book a chat at two17.co/book-online

Meta just rolled out Instagram Plus, a paid subscription with premium Story, profile, and insight tools. So the question...
08/21/2026

Meta just rolled out Instagram Plus, a paid subscription with premium Story, profile, and insight tools. So the question every business owner is asking: is it actually worth it?

We have been testing it firsthand. The short answer is that it depends entirely on how you use Instagram. For businesses that lean on Stories, run recurring events, launch products often, or manage exclusive audience groups, a few of these features solve real problems. For everyone else, the free version probably still has you covered.

Our newest blog breaks down what Instagram Plus includes, which features actually matter for businesses, and how to try it before you commit.

Read the full breakdown: https://www.two17.co/post/is-instagram-plus-worth-it-for-business

Throwing money at ads and hoping something sticks is not a strategy. It is an expensive guess.Paid ads can be one of the...
08/19/2026

Throwing money at ads and hoping something sticks is not a strategy. It is an expensive guess.

Paid ads can be one of the fastest ways to reach new customers, but only when there is a real plan behind them. The right audience. The right message. A clear goal and a way to measure whether it is actually working. Without that, you are just paying to be ignored by the wrong people.

That is where having someone in your corner changes everything. Instead of guessing at targeting and budgets, you get a campaign built on strategy from the start, watched closely, and adjusted as the results come in. Your budget goes further because every dollar has a job to do.

Ready to stop guessing and start reaching the people who actually want what you offer?

Ready to make your ad budget work harder? Book a chat at two17.co/book-online

When someone searches for a business like yours nearby, one thing decides whether they find you or your competitor. It i...
08/17/2026

When someone searches for a business like yours nearby, one thing decides whether they find you or your competitor. It is not your website. It is your Google Business Profile.

It is the first thing people see when they search, and most businesses treat it like an afterthought. Outdated hours, no recent photos, a handful of reviews sitting without a reply. Meanwhile the business down the street with a complete, active profile quietly gets the call.

The good news is this one is fixable, and it does not cost a thing to start:

+ Keep your hours, photos, and contact info current
+ Post updates so Google sees you are active
+ Respond to every review, good or bad
+ Make sure your categories and description actually match what you do

Showing up in local search is not luck. It is upkeep.

Want your profile working as hard as you are? Book a chat at two17.co/book-online

Summer is winding down, and the fall rush is closer than it looks.Once September hits, things move fast. The inbox fills...
08/14/2026

Summer is winding down, and the fall rush is closer than it looks.

Once September hits, things move fast. The inbox fills up, the calendar tightens, and the marketing you meant to get to all summer suddenly has to compete with everything else. The businesses that finish the year strong are usually the ones that used these last quiet weeks to get ready.

There is still time to head into fall with a plan instead of a scramble. A refreshed website, a content calendar that is actually built out, a clear idea of what you want the rest of the year to look like. A little effort now is what makes the busy season feel a lot less busy.

The best time to get ahead is right before everyone else starts trying to catch up.

Want to head into fall with a plan? Book a chat at two17.co/book-online

Doing your own marketing feels free. Until you add up what it is actually costing you.Every hour you spend wrestling wit...
08/12/2026

Doing your own marketing feels free. Until you add up what it is actually costing you.

Every hour you spend wrestling with captions, second-guessing your website, or trying to figure out why your ads are not working is an hour you are not spending on the parts of your business only you can do. That time has a price, even when no invoice shows up for it.

There is nothing wrong with DIY in the early days. But there usually comes a point where doing it all yourself quietly costs more than handing it off, in hours, in missed opportunities, and in momentum. Knowing when you have hit that point is its own kind of business smarts.

If marketing has become the thing you keep meaning to get to, it might be time to take it off your plate.

Ready to take it off your plate? Book a chat at two17.co/book-online

Your business does not need to be everything to everyone. It just needs to be the right thing to someone.It is easy to l...
08/10/2026

Your business does not need to be everything to everyone. It just needs to be the right thing to someone.

It is easy to look around, see what everyone else is doing, and feel like you are falling behind. But the businesses that stand out are rarely the ones trying to copy everyone else. They are the ones brave enough to sound like themselves.

Your voice, your story, and the specific way you help people are not things to smooth over. They are the whole reason someone chooses you instead of the other option. Lean into what makes you different. That is where your people will find you.

Ready to sound like yourself again? Book a chat at two17.co/book-online

The brands winning in 2026 are not the ones with the biggest budgets. They are the ones with the best timing.Real-time m...
08/07/2026

The brands winning in 2026 are not the ones with the biggest budgets. They are the ones with the best timing.

Real-time marketing means showing up inside the moments your audience is already in, instead of interrupting them with a scheduled message. Reading the room. Recognizing what people are doing right now. Making your brand a natural part of that moment instead of a distraction from it.

Your audience's attention is not on a schedule. It spikes around seasonal shifts, local events, and trending conversations. The businesses paying attention are the ones earning the kind of attention planned content rarely does.

Our newest blog breaks down how three brands nailed it, and what it looks like for your business.

Read the full post: https://www.two17.co/post/real-time-marketing-show-up-in-the-moment

You do not own your social media followers. You are renting them.If your account got shut down tomorrow, or the algorith...
08/06/2026

You do not own your social media followers. You are renting them.

If your account got shut down tomorrow, or the algorithm buried your posts next week, how many of your customers could you actually reach? For most businesses, the honest answer is unsettling.

That is what makes email different. Your list is yours. No algorithm deciding who sees you, no platform holding your audience hostage. Just a direct line to the people who already raised their hand and said they want to hear from you.

Social media is how people find you. Email is how you keep them. The businesses that treat their email list as an asset, not an afterthought, are the ones with something to fall back on when everything else shifts.

Ready to build a list you actually own? Book a chat at two17.co/book-online

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Virginia Beach, VA

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Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 12pm

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