Good and Evil Creative

12/01/2010

Want good iPad ads? Use strong creative that's simple and clean.

When it comes to ads on the iPad, a couple things are imperative: the ads can't be frustrating and they need to evoke some emotion from the user.

12/01/2010

The European Union is proposing a full-scale ban on branded ci******es, forcing to***co companies to sell their products in plain, generic packaging.

11/29/2010

The difference for some websites in ranking in the top three for a particular competitive search phrase really isn't about black magic. Really, it's about the study of the user that you're trying to target.

08/03/2009

Your link building needs to start somewhere..

Link building is one of the most important elements to obtaining high rankings in the major search engines. It involves ongoing effort and a long-term strategy to ensure a Web site continues enjoying success in organic search results.

07/31/2009

Bloggers: your new generation of "magazine editors". Time to send out some freebies!

The news of 1,500 attending swag parties at the BlogHer '09 confab may not look great, but the truth is some mommy bloggers feel justified with their goods.

07/29/2009

The next generation of bar codes? Sweet.

There are relatively few joys in struggling to manually input a URL into a mobile phone browser. And that has primed us for hard-to-catch-on QR codes.

07/27/2009

Pagerank and linking 101

SEO 101: Why the number of sites linking to your Web site matters to the search engines.

07/17/2009

I love this guy.

Through mid-June, a period when imported beer sales dropped 11%, sales of Dos Equis rose more than 17%, moving the brand into eighth place among imports.