Authenticity Brand Strategies

08/01/2025

I got to experience my first Blue Ridge Institute (BRI) conference last week in the beautiful Georgia mountains. What a wonderful experience connecting with nonprofit leaders from around the country. Thank you all for sharing your stories and sights with me, you each will inspire my work going forward! And thanks to Lekesha at the for plugging me into this amazing group of leaders! ❤️

05/18/2025

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04/29/2025

Strategizing on how we can better tell the Story of South Carolina. Can’t think of a better setting for this client meeting than the Charleston Historic Society in the beautiful Robert Mills Fireproof Building.

03/19/2025

02/18/2025

Hope to meet each of you on Main Street Walhalla this Thursday. Grab your ticket today!

06/21/2024

Last week, AuthentiCiTY presented at the “Gathering” in Historic Camden SC, a day of networking, collaboration and learning that brought together two delegates from 39 of the 46 South Carolina Counties. This room of passionate people are tasked with telling the story of South Carolina’s role in the American Revolution leading up to the commemoration of 250 years of American Independence. Our role is to support their efforts by helping them develop brand and marketing strategies that can leverage Heritage Tourism as a tool for civic and economic engagement.

04/18/2024

Collaboration. Ideas Worth Stealing. Prioritizing Promotions. All part of our day long regional strategy training session this week in the SC Lowcountry. Thanks Hampton, Beaufort, and Jasper County committees for being such gracious hosts!

03/27/2024

Great team. Great towns. Great opportunities. 🩵

Did you know that the Town of Norway SC and The Town of Ridge Spring, SC are joining the state’s Main Street network to help transform their historic downtowns?

Through a series of 6️⃣ monthly workshops, Norway and Ridge Spring will establish key, market-driven strategies to support and strengthen their downtown districts.

A Main Street team has been coordinated by Main Street South Carolina, the state’s grassroots economic development program. Main Street SC has been helping revitalize historic downtowns for over 4️⃣0️⃣ years, working with cities and towns that share both a commitment to place and to building stronger communities through preservation-based economic development. Main Street SC is a technical assistance program of the Municipal Association of South Carolina.

This workshop series is being facilitated alongside the SC Broadband Office's competitive grant program which is supporting the joint installation of over 70 miles of fiber to Norway and Ridge Spring. With the goal of eliminating the digital divide in SC, these two rural communities will be dramatically transformed.

03/09/2024

Today we celebrate 🩷We are proud of the hard work that our peers are doing to build strong communities!

03/04/2024

We agree 100% with Jane and Main Street SC, our strategic planning and brand strategies ALWAYS start with deep public input and buy-in, the key to Civic Engagement is true engagement from the beginning 🙌

“No one can find what will work for our cities by looking at … suburban garden cities, manipulating scale models, or inventing dream cities. You’ve got to get out and walk. Walk, and you will see that many of the assumptions on which the projects depend are visibly wrong. (…) The citizen can be the ultimate expert on this; what is needed is an observant eye, curiosity about people, and a willingness to walk.”

— Jane Jacobs, Downtown is for People (Fortune Classic, 1958)

Image Sources: The Architectural Review, October 26, 2011 (https://www.architectural-review.com/essays/reputations/jane-jacobs-1916-2006) + Historic Downtown Aiken Signage, Aiken Downtown Development Association

02/09/2024

Another productive, hands-on workshop helping South Carolina’s County 250 Committees with their Messaging, Assets and Promotions. HUZZAH for -tourism ! Thanks Abbeville Chamber Of Commercefor spending the day with us!