Erica Walter

Erica Walter I help wineries sell more wine online by sending better email campaigns.

05/08/2026

“This could have been an email” might actually be the most accurate winery marketing advice ever. 😂🍷

Your next best email is probably already happening around you:
✨ tasting room conversations
✨ low inventory moments
✨ customer questions
✨ behind-the-scenes stories
✨ wine release excitement
…and most wineries never send the email.

This week’s Quick Pour breaks down 9 missed inbox opportunities wineries overlook every day.

🎥 Watch it now — YouTube link in bio.

05/07/2026

Memorial Day is a $15 billion opportunity… but most wineries chase it with discounts.

And then pay for it the rest of the summer.

Here’s what actually worked in winery emails last year, and how to win the weekend without training customers to wait for a sale.

Full episode is up on YouTube [Link in bio- don’t skip this one!]

04/27/2026

Okay but hear me out…

The email strategy that’s driving six and seven figures for wineries?
It started with a winemaking metaphor.

I know. Maybe it comes off a little cheesy but when you dig into it...
it works.

I put the whole thing into a playbook you can start using right away 📍If your email list isn’t driving the kind of revenue you know it could…
this is where to start.

Grab it here:
https://emailmavens.com/the-winery-email-marketing-playbook/

03/03/2026

AI is having a moment. And AI is very good at writing emails that sound… fine. But fine is not the goal.

In this episode, we break down how to use AI in email marketing without giving up your voice, your judgment, or your strategy.

AI should support your thinking, not replace it.

▶️ Full YouTube episode is linked 👉 Watch it now https://youtu.be/vqV7xILaLx8?si=IiMxJ1_7Je_SfkQY

MarketingStrategy EmailMavens

02/27/2026

Instead of trying to perfect 40+ campaigns… Identify your 12 must-win emails for the year.

The moments that actually move:
⬆️Wine club retention
⬆️Tasting room visitation
⬆️Revenue spikes
⬆️ List growth

When those are clear? Everything else gets easier. Planning gets calmer. Your team gets focused. Your emails get better.

In this episode, we’re breaking down:
✔️ What a must-win campaign actually is
✔️ How to choose yours
✔️ Real winery examples based on your 2026 goals
✔️ How to make everything else support those moments

If you want 2026 to be your clearest, most intentional email year yet… it’s not too late! Start here 👇🏼
https://youtu.be/biRy7puuCu4?si=VOFEnVUG-Cbk8tZO

02/04/2026

Full stop…

Know who you are. Know who you serve. Show up with intention.



11/26/2025

Taylor Swift cracked the code on brand loyalty.

And your winery can borrow every single trick. 👀

Curious how?

✨ Watch the full episode on the Swiftie breakdown — link in bio.

11/20/2025

Ready to pair email + SMS like a pro?
Grab my 3-page 1–2 Punch Playbook packed with winery-ready tactics you can use THIS WEEK.

👇 Comment MAGIC and I’ll send it to you!

11/20/2025

👉 Email tells the story. SMS gets people to take action.

Put them together and your winery’s marketing goes from “pretty good” to pure magic. ✨

If you’re not pairing email + SMS yet… you’re missing easy holiday revenue.

👉 Watch the full breakdown on YouTube 🔗 link in bio!
Episode: Email + SMS Magic

11/19/2025

I didn’t expect a 5-story waterslide to spark a business breakthrough…

But Camp Clockwork helped me reconnect to the kind of creativity that actually sells wine.

If you’re craving bigger clarity in your marketing (and your life), this is the episode you need.

👉 Full blog + full YouTube episode waiting for you — link in bio.

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Walla Walla, WA
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