Blue Collar Digital

03/16/2016

Simple suggestions to kick-start your SEO efforts prior to your website launch.

About to launch a new website? You may think you can't do SEO until the site is live, but columnist John Lincoln reminds us that there are many steps you can take beforehand to ensure a smooth site launch.

01/04/2016

Another year, another reminder that "content is king." This article is a simple overview of SEO, but it confirms what I frequently tell my clients -- content is the core element of a good SEO strategy.

SEO is often thought of as magical, behind-the-scenes trickery or manipulation of algorithms. However, if you break SEO down into its main components, it looks a lot less intimidating. The following 3 factors are all you really need for a good SEO strategy, and they don't involve trickery or manipul…

11/06/2015

04/03/2015

Simple steps for local business owners to increase search engine exposure on local level.

If you run a local business, you need to be doing local SEO. This article will cover the basics and quick action items that you can do.

04/01/2015

Content marketing is undoubtedly the way to go in 2015. Small businesses need to understand why they need to take up and stick to content marketing.

10/24/2014

Title Tag Optimization tips that will improve the usability and SEO of your website. These guidelines address common questions about title tag optimization

06/04/2014

Google has now enabled those with Google+ business pages to connect their page to their local business listing on Google Maps. On the help page Google gives detailed directions on how to connect your Google+ business page to your Google Maps verified listing. This process will connect your current p…

05/29/2014

There are a great range of social networks we can choose from nowadays. Some stick to Facebook, others swore to Twitter, there are a "few" who happened to choose Google+, and so on. While part of these networks get picked up fast, others just slowly disappear as a result of shortage in interest. The…

04/22/2014

There’s no shortage of new digital marketing channels these days — and while they are innovative, exciting, and fun to experiment with, they can also distract you from SEO basics that can deliver performance gains. Your organic click-through rate (CTR) is a great example. A simple page title tweak c…

04/18/2014

While web designers and developers are often strong at designing and programming websites, not all are as well prepared to handle SEO issues, especially when relaunching websites. Just this week, I’ve worked with three separate web design firms who contacted me after a recent site relaunch caused a…

02/07/2014

Time or money? Every small business owner's dilemma when it comes to online marketing. This infograph depicts the costs and time commitment for many of the most common online marketing tactics.

https://getlisted.org/static/resources/digital-marketing-options.html

01/28/2014

Client always ask me, "What do I need to do to increase my rankings in Google?" This straightforward list is a great summary of the important elements to SEO in 2014.
http://www.entrepreneur.com/article/230937?newsletter=true

From Google's continuous search updates to mobile making waves, here are a few ways to keep you up-to-date with SEO.