08/28/2025
Meet our founder, 🤎. Orginially from Nova Scotia, Canada, Samantha studied public relations during her undergrad at , before moving to Dubai to study international public relations at . After finishing her bachelors degree, Samantha moved to Arizona to be with her husband and there, she worked for notable brands like Better Business Bureau and Comcast Telecommunications while studying for her masters of science in digital marketing.
Upon graduating from her second degree, Samantha started Bailey Digital Marketing and began her entrepreneurial journey, in search of client work that felt meaningful and purposeful. She initially focused on faith-based Christian non-profits, bringing a high level of expertise to work that glorified God and eventually expanded Bailey Digital Marketing to for-profit clients in the home building, design, architect and travel industry. Bailey Digital Marketing was launched in 2020 and has served over 50 clients worldwide.
Samantha has expanded to launch other notable businesses like The Planning Playbook with her husband Durelle, and has been featured in and among other notable media outlets… and more businesses and brands in development. With speaking engagements across the country, Samantha has made a name for herself as a social media content creator, entrepreneur, planner, traveler and wife. As her first entrepreneurial endeavor, Bailey Digital Marketing is very close to Samantha’s heart and is now headquartered in Washington, DC where she lives. Though her brand has grown beyond the marketing agency, Samantha is still very involved in the day to day of Bailey Digital and the clients she holds close to her heart 🫶🏽