13/10/2022
DISCOUNTS on Instagram
But how do they WORK⁉️
Turning to the targetologist, we would like to mention an important factor:
Targetologist does not sell!
He brings you customers, and you already process the applications!
A professional targetologist knows how to process them and can tell you, our advice is to listen 🤗
✅ And yes, let's figure it out. Do discounts help sales or vice versa!?
🔸So, there are 2 types of main discounts:
1️⃣ when there is no need for the product.
2️⃣ And when there is a need.
So what is the difference:
1️⃣ When there is no need.
▪️A seller comes to us and offers an industrial vacuum cleaner for $500.
We answer that we don't particularly need it.
And immediately offers us a discount of $20.
Did you like this vacuum cleaner? Most likely, no.
2️⃣When there is a need.
▪️The seller forms a need: He explains the situation, finds out what kind of repair we have and this professional vacuum cleaner will help us a lot.
Presents that this is not an ordinary vacuum cleaner, but a powerful and super quiet, home version and with a modern design.
▪️At this moment we start thinking, cool can buy, cool and unusual.
And here they are catching up and motivating us with a discount "only here and only now $20 discount"
☑️Conclusion:
If you offer a discount at the right moment, when the customer is almost ready to buy, it can speed up the process of making a purchase decision.
And if you offer discounts to everyone in a row, thinking: "Well, a discount, they will definitely buy it", then the value in the client's subconscious about your product immediately decreases, the need is not formed.
The client has doubts about the quality, etc.
Sales are even worse.
🔥That's why it's important to show the value first, and then the discount!