Roger Bryan

10/16/2026

Every time I mention $29 furnace tune-ups in an HVAC group, people lose their minds.

“They must be losing money!”

That’s short-term thinking.

We’re keeping technicians busy, getting into new homes, building customer relationships, and converting 10% of tune-ups into installs.

The result? An 11X ROI and one of our best-performing shoulder season campaigns.

Stop thinking about the $29. Start thinking about the lifetime value of a customer.

Swipe through to see why this works. 👉

Want to launch this in your HVAC business? Message me.

10/16/2026

10/16/2026

Is your HVAC company 5 Mile Famous?

I was sitting outside my daughter’s dance class looking at all the home service businesses around me.

Roofing. Landscaping. Power washing. Windows.

I’ve been coming to this same parking lot for five years, and I only know one of these companies.

That’s a marketing problem.

If you own an HVAC company, everyone within five miles of your business should know who you are.

Not just because they saw your Google Ad.

Because they see you in local Facebook groups, around town, in their mailbox, at community events, and through referrals from their neighbors.

Being 5-mile famous isn’t about spending more on advertising. It’s about becoming the company everyone in your community knows and trusts.

So here’s my question for HVAC owners:

If I asked 100 homeowners within five miles of your business to name an HVAC company, how many would mention yours?

10/16/2026

I’ve been in marketing for nearly 30 years, and I’ll admit something.

Creating content consistently is harder for me than running a business.

I keep hearing that you need to post 3, 5, even 7 times a day if you’re serious about growing.

I’ve never needed to do that before, but I’m going to give it a shot.

I can talk marketing and business strategy for hours. But picking up my phone and recording a 60-second video? Somehow that’s harder.

So I’m asking the people who’ve figured this out:

What’s your secret to creating content consistently without spending your entire day doing it?

Seriously, I could use some advice.

10/16/2026

Most HVAC companies are measuring the wrong thing.

Clicks don’t pay the bills. Leads don’t pay the bills. Booked jobs do.

Stop obsessing over cost per lead and start measuring what actually grows your business.

HVAC owners, are you paying your agency for leads or results?

10/12/2026

10/12/2026