Design Army

Design Army Design Army® is a multi-disciplinary creative agency that excels in design, strategy, branding, and creative direction.

Headquartered in Washington, D.C., Design Army services clients worldwide with deep precision and unparalleled vision.

06/23/2026

Day 1 of judging at 🦁✨

Our Co-Founder & CCO is in Cannes this week leading the Luxury Lions Jury alongside an exceptional group of global leaders across luxury, fashion, and culture.

An inspiring first day spent reviewing the work, debating ideas, and celebrating the creativity shaping the future of luxury.

06/22/2026

A behind-the-scenes look at the style of DISCO FEVER 🪩✨

Big hair. Bold color. Bell bottoms. Glitter. Attitude.

Inspired by the fashion, nightlife, and cinematic glamour of 1970s Hong Kong, every detail was designed to feel as vibrant and unforgettable as the city itself.

A big thank you to the incredible artists and stylists who transformed dancers into icons. 💄🕺
Concept & Creative Direction: DESIGN ARMY®
Artistic Director: Septime Webre
Ballet Master: Luis Rolando Torres Ortiz
Featuring: Artists of Hong Kong Ballet

Photographer: Dean Alexander
1st AD / Producer: Erin Winebrenner

Producer: kahei A_A THE BESTIES
Production Manager: mandy_fung_898
Production Assistant: ASHLEY CHAN [email protected]

Lead Hair Stylist: himng919
Hair Stylist: Cooney Lai WinkyWong Kolen But
Lead Make-up Artist: Heisan Hung
Make-up Artist: Ting Ting Vanessa W j chai@elainelaimakeup
Nail Artist: Sophie

Wardrobe Stylist: Christine de Lassus
Tailor: Jerman Chu
Styling Assistant: C A S S I E 𝘾𝙊𝙇𝙇𝘼 vesperalyns

Art Department: Gary Tam
Art Team: Heidi Ng kumi tong caster

Gaffer: Ming Suet
Lighting Team: Chan Tsz Ki Alan Yau Jason Li

06/20/2026

A behind-the-scenes of our newest Hong Kong Ballet campaign, DISCO FEVER🪩

Neon-lit streets, midnight discos, tea houses turned dance floors, gravity-defying kung fu choreography, bell bottoms snapping mid-kick, and dancers soaring through a dreamlike vision of 1970s Hong Kong.

Shot entirely on location, the campaign celebrates the city’s golden era, when East met West, disco met Canton pop, and Bruce Lee became a global icon of movement, discipline, and style.

A big thank you to the incredible team behind this campaign! 🎬

Concept & Creative Direction: DESIGN ARMY®
Artistic Director: Septime Webre
Ballet Master: Luis Rolando Torres Ortiz
Featuring: Artists of Hong Kong Ballet

Photographer: Dean Alexander
1st AD / Producer: Erin Winebrenner

Producer: kahei A_A THE BESTIES
Production Manager: mandy_fung_898
Production Assistant: ASHLEY CHAN [email protected]

Lead Hair Stylist: himng919
Hair Stylist: Cooney Lai WinkyWong Kolen But
Lead Make-up Artist: Heisan Hung
Make-up Artist: Ting Ting Vanessa W j chai@elainelaimakeup
Nail Artist: Sophie

Wardrobe Stylist: Christine de Lassus
Tailor: Jerman Chu
Styling Assistant: C A S S I E 𝘾𝙊𝙇𝙇𝘼 vesperalyns

Art Department: Gary Tam
Art Team: Heidi Ng kumi tong caster

Gaffer: Ming Suet
Lighting Team: Chan Tsz Ki Alan Yau Jason Li

06/15/2026

Happy Monday 🪩

A little behind-the-scenes look at BALLET FEVER for Hong Kong Ballet

The creative process is messy, unpredictable, exhausting, and incredibly fun. We feel lucky to spend our days dreaming up worlds, collaborating with talented people, and bringing ideas to life.

Thank you to every dancer, artist, crew member, and collaborator who helped make this project possible.

Congrats to the team 🪩🩰🥋

Concept & Creative Direction: DESIGN ARMY®
Artistic Director: Septime Webre
Ballet Master: Luis Rolando Torres Ortiz
Featuring: Artists of Hong Kong Ballet

Photographer: Dean Alexander
1st AD / Producer: Erin Winebrenner

Producer: kahei A_A THE BESTIES
Production Manager: mandy_fung_898
Production Assistant: ASHLEY CHAN [email protected]

Lead Hair Stylist: himng919
Hair Stylist: Cooney Lai WinkyWong Kolen But
Lead Make-up Artist: Heisan Hung
Make-up Artist: Ting Ting Vanessa W j chai@elainelaimakeup
Nail Artist: Sophie

Wardrobe Stylist: Christine de Lassus
Tailor: Jerman Chu
Styling Assistant: C A S S I E 𝘾𝙊𝙇𝙇𝘼 vesperalyns

Art Department: Gary Tam
Art Team: Heidi Ng kumi tong caster

Gaffer: Ming Suet
Lighting Team: Chan Tsz Ki Alan Yau Jason Li

NEW WORK 🩰✨ BALLET FEVERDisco queens. Flying kicks. Neon nights.A world where ballet, fashion, cinema, and Hong Kong nig...
06/05/2026

NEW WORK 🩰✨ BALLET FEVER

Disco queens. Flying kicks. Neon nights.

A world where ballet, fashion, cinema, and Hong Kong nightlife collide in unexpected ways.

Created for ’s latest season inspired by the life of Bruce Lee.

Which one is your favorite?

Concept & Creative Direction:
Artistic Director:
Ballet Master:
Featuring: Artists of

Photographer:
1st AD / Producer:

Producer:
Production Manager:
Production Assistant: .add.light

Lead Hair Stylist:
Hair Stylist:
Lead Make-up Artist:
Make-up Artist:
Nail Artist:

Wardrobe Stylist:
Tailor:
Styling Assistant: .ng

Art Department:
Art Team:

Gaffer: .suet
Lighting Team:

NEW WORK 🩰✨ BALLET FEVERFor ’s latest campaign, we drew inspiration from the discipline, precision, and style that made ...
06/03/2026

NEW WORK 🩰✨ BALLET FEVER

For ’s latest campaign, we drew inspiration from the discipline, precision, and style that made Bruce Lee a global icon. Through dance, fashion, and cinematic storytelling, the campaign celebrates a legacy that continues to inspire generations.

A tribute to the man, the movement, and the city that shaped them both.

Which image was your favorite?

Concept & Creative Direction:
Artistic Director:
Ballet Master:
Featuring: Artists of

Photographer:
1st AD / Producer:

Producer:
Production Manager:
Production Assistant: .add.light

Lead Hair Stylist:
Hair Stylist:
Lead Make-up Artist:
Make-up Artist:
Nail Artist:

Wardrobe Stylist:
Tailor:
Styling Assistant: .ng

Art Department:
Art Team:

Gaffer: .suet
Lighting Team:

NEW WORK 🩰✨ BALLET FEVERWe approached this campaign like an editorial fashion spread.Inspired by 1970s Hong Kong, every ...
06/03/2026

NEW WORK 🩰✨ BALLET FEVER

We approached this campaign like an editorial fashion spread.

Inspired by 1970s Hong Kong, every frame blurs the line between ballet, cinema, nightlife, and style—creating a world that’s theatrical, glamorous, and larger than life.

More coming soon.

Concept & Creative Direction:
Artistic Director:
Ballet Master:
Featuring: Artists of

Photographer:
1st AD / Producer:

Producer:
Production Manager:
Production Assistant: .add.light

Lead Hair Stylist:
Hair Stylist:
Lead Make-up Artist:
Make-up Artist:
Nail Artist:

Wardrobe Stylist:
Tailor:
Styling Assistant: .ng

Art Department:
Art Team:

Gaffer: .suet
Lighting Team:

Somewhere between a tea house, a disco, and a dream, ballet takes over the streets of Hong Kong.A glimpse into the world...
05/29/2026

Somewhere between a tea house, a disco, and a dream, ballet takes over the streets of Hong Kong.

A glimpse into the world of our latest campaign for .

Stay tuned 🩰

Concept & Creative Direction:
Artistic Director:
Ballet Master:
Featuring: Artists of

Photographer:
1st AD / Producer:

Producer:
Production Manager:
Production Assistant: .add.light

Lead Hair Stylist:
Hair Stylist:
Lead Make-up Artist:
Make-up Artist:
Nail Artist:

Wardrobe Stylist:
Tailor:
Styling Assistant: .ng

Art Department:
Art Team:

Gaffer: .suet
Lighting Team:

NEW WORK 🩰✨ BALLET FEVERFor ’s latest world premiere inspired by the life of Bruce Lee, we stepped into the neon glow of...
05/29/2026

NEW WORK 🩰✨ BALLET FEVER

For ’s latest world premiere inspired by the life of Bruce Lee, we stepped into the neon glow of 1970s Hong Kong, where kung fu mythology, disco culture, and ballet collide.

A cinematic tribute to movement, discipline, style, and the city that shaped a legend.

More coming soon. ✨

Concept & Creative Direction:
Choreography:
Director:
Featuring: Artists of

Photographer:
1st AD / Producer:

Producer:
Production Manager:
Production Assistant: .add.light

Lead Hair Stylist:
Hair Stylist:
Lead Make-up Artist:
Make-up Artist:

Wardrobe Stylist:
Tailor:
Styling Assistant: .ng

Art Director:
Art Team:

Gaffer: .suet
Lighting Team:

An unforgettable night at The One Show 2026 celebrating the ideas and creative work shaping culture today.Congratulation...
05/20/2026

An unforgettable night at The One Show 2026 celebrating the ideas and creative work shaping culture today.

Congratulations to all of this year’s winners, honorees, and storytellers pushing the industry forward🏆

Address

Washington D.C., DC

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm

Telephone

+12027971018

Website

Alerts

Be the first to know and let us send you an email when Design Army posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Design Army:

Shortcuts

Share

Category