Adam Riemer Marketing, LLC.

10/28/2024

We all get projects or requests from higher ups that have the potential to cause channel damage, financial harm, technical issues like debt, or employee dissatisfaction. The way you respond to these "bad ideas" is what determines whether you have a voice at the table or not.

It took me a long time not to react, but instead to take a deep breath and format a response that is both proactive while expressing the concerns about the project.

Over the years I unexpectedly created four templates that cover these responses based on four situations, and they work for good strategies, incredible ideas, and things that will bring the company to a new level.

In the post you'll find the four templates I use with my agency when faced with tricky situations and when I use them. I use these same templates for ideas I love, and before we try new things.

The situations include:

- When damage is likely minimal, but also unnecessary as there are alternatives
- Situations where your do not have the knowledge or solution yet, but have valid concerns and need them heard
- There are ways to implement while reducing risk to a minimum, or being able to recover if the worst happens and we proceed as is
- If the project will continue regardless of risk, and how to prepare with a proactive approach

When all you do is say no and fight off tests or new ideas, you lose your voice at the table. I don't know if these templates will work for your situations, but I hope they can help get you on a proactive and productive approach to tricky situations.

We all face inevitable situations that can lead to project failure and revenue loss. Here are four templates we use when addressing this.

03/18/2024

If your traffic hasn't changed during the current Google update (core, spam, etc...), or the last couple, then congrats! You're doing things right. It's easy to get imposter syndrome and feel like your efforts are in vein, but they're not.

Part of SEO is maintaining your current traffic, brand exposure, and revenue. Even the biggest publishers, stores, and organizations have to update content, run tests, and compete. Nobody is immune to losses and gains, and when you hold your place in the market, you're doing your job as an SEO.

If your boss or your clients are asking when they'll see progress, this is also an opportunity, not something to worry about. In the blog post below, I share how we use these moments to build client confidence and begin getting the tests and work we want done pushed through.

For example, if there is a project that had been on the backburner, and the sites climbing or that took featured snippets have it deployed (like schema for a rich result), you can use the way back machine to show the code base before and after with the search results and third party tracking reports.

You can also use this same time to debunk myths and ideas that came from SEO Gurus that could damage your site. Search engine updates are when the sites utilizing spammy tactics (gimmick marketing) feel the pain, even if they once won, and you can track the data and results.

SEO is sometimes maintaining positions, and getting gradual climbs. It's a long game channel and feeds email, remarketing, and more. You're doing great! Keep up the good work!

https://www.adamriemer.me/seo/traffic-doesnt-change-during-core-updates-congrats/

#

Not seeing gains or losses during Google updates? Great job, you're doing well. Here's some ideas to test and grow specific to stagnation.

03/11/2024

Here's how we helped our client grow their affiliate program 7 figures YOY without end-of-sale touchpoints, and through a top-funnel strategy. The case study walks you through:

- Recruitment ideas
- Formulas to forecast potential success for new partners
- Talking points we used with current partners
- Strategies implemented to take top affiliates away from competitors
- Modifications made to the email, newsletter, and communications strategies
- Data points chosen for measurement and growth
- And more

Learn how we grow this affiliate program by more than 7 figures annually without low-value partners and by focusing on top-funnel affiliates.

03/03/2024

I posted about Google's beta test of Carousel schema the other day and got a lot of questions about it. So I decided to write this blog post with around 25+ ways it may be able to be used. And if it leaves beta and gets developed, it could become a game changer for:

- Local retail businesses
- Service providers (real estate agents, electricians, med spas, photographers)
- Travel industry (vacation rentals, hotel room types)
- Affiliates (things to do, places to eat, localized listcicle content)
- Events (concerts, things to do, theatrical productions)
- Bloggers (kids eat free on Tuesdays, best farms for apple picking, places to eat in Spain)
- Retailers with brick and mortar (shoes in size 10, plus size bathing suits, water heaters)

The opportunity is open to everyone from travel agents to brick and mortar retailers to content creators. Here's how I think it may populate now, and if how it may develop if Google keeps it going.

From bloggers to retailers, real estate agents, service providers, and affiliates, Google's carousel schema is your opportunity to win!

02/06/2024

Did you know that Yahoo & Bing sometimes use affiliate links on their knowledge panels? But they don't always. This post:

- Shares how to determine if your knowledge panels are affiliate links or not
- Ways to attribute knowledge panel traffic, conversions, and revenue back to your analytics for SEO, affiliate, branding, etc...
- Has 6 or 7 videos showing examples of when affiliate links are and are not being used
- And more!

https://www.adamriemer.me/affiliate-marketing/yahoo-bing-knowledge-panels-are-sometimes-affiliate-links/

01/31/2024

My new "Ask an SEO" column went live on Search Engine Journal today. It shares how to optimize SEO conversions for non-branded search queries. And conversions don't necessarily mean direct sales.

Uncover the power of a multi-channel approach, tailor content to user intent, and clinch those conversions effortlessly.

01/30/2024

New Shopify SEO Case Study:
Learn how we helped our client beat the big brands, marketplaces, and publisher listcicles that dominate the current search results.

This post walks you through step-by-step on the process we took to meet each of our client's goals.

Learn the steps we took with tons of actionable data to get a shopify site showing up in Google, and moving to the top positions.

01/29/2024

My new post on Search Engine Land about what on-page SEO optimizations are, when they matter, and what to do with them.

Hopefully this helps if you're struggling to get actionable items and tasks pushed through at work.

Learn the essentials of on-page optimization to strengthen your website's SEO foundation and boost your organic visibility.

01/09/2024

2 Massive industries that peak in January and have room to move into for niche sites, affiliates, and content creators.

Each has opportunities for:

- Subscriptions
- Affiliate
-CPM
-CPL
- And more!

Here's three industries that peak in January, don't have much competition, and where you can make money via affiliate, CPM, and leads.

12/07/2023

Doing service provider keyword research? Want to make money on non-conversion content? This post is for you!

You'll learn how to find volumes for local and national, as well as optimizing for user intent on Google and YouTube.

Handyman and service-type sites can definitely optimize based on intent, and convert blog content to income while they're at it.

12/04/2023

New SEO Post:
301 redirects and canonical links are both needed in some SEO situations, but not all. And sometimes the order in which you use them changes.

This post walks you through the purpose of each and shares multiple situations when they can both play a role, and when to use one over the other. It includes:

- Site migrations
- Landing pages
- Combining content
- URL and structure changes
- Rebrands and acquisitions

Canonical links and 301 redirects serve different purposes with SEO and must be implemented in the right order. Here's why.

11/27/2023

My new post on Search Engine Land. How to find high-converting and high-revenue keywords. Guess what, it isn't a keyword research tool or Google's keyword planner. Those won't help.

Keyword planner and most SEO tools only look at volume and intent, they're missing revenue. By looking at where conversions come from more often, you can then use these tools to research the keywords and topics, not to mention expand your content plan.

This post walks you through identifying topics, themes, and content that interests your audience and drives conversions.

High-potential keywords don’t come from keyword planners or SEO tools. They come from third parties. Here’s how to find them.