Armada Design Co.

Helping creative entrepreneurs feel at home in their branding through strategy informed design. Your brand is your visual voice. That’s where I come in.

Removing the stress of branding so you can get back to doing what you love. Building a successful brand identity encompasses so much more than just having a drool worthy logo or a dreamy color pallet. I help you create a visual identity that invites your clients into your one of a kind story. No one can do what you do with your unique abilities and vision, and I want to empower you to bring that v

ision to life through professional, cohesive design. Are you ready to launch the project of your dreams and
land the clients you’ve always hoped for? Let's chat

02/08/2022

Let’s chat Vision Casting Vs. Strategy Sessions and how to decide which one is right for you and your business.

When developing a brand, I talk A LOT about the importance of building out your brand strategy BEFORE we design a single element. But not everyone is ready for strategy and that’s OK!

Maybe you need a sounding board instead. A trusted confidant who can share their insight and expertise + give you space to hash out your dreams, followed up by actionable steps for moving forward.

Whatever your needs maybe be, vision casting and strategy sessions can be done weeks, months, or even years before you plan to develop your visual identity.

Have questions or want more details? Feel free to reach out via DMs or email through the link in my bio. I love hearing from you and am always happy to chat! 📩

01/17/2022

I see you crushing it, leading your industry with expertise and passion. You’ve worked hard and you’re loving it but something feels off.

Your branding isn’t quite communicating to your audience the elevated experience you offer. It’s not capturing your magic but you don’t know why.

I get it, I’ve been there and I want to let you in on a little insider secret. Somewhere along the line your brand became the destination instead of the tool to get you to where you want to go. 🔥

If you want a brand that works hard for you and grows with your business, we have to define the destination. This is where strategy comes in.

Strategy defines where we’re going and how we’ll use your visual identity to get you there. No guess work, or blind navigation, just a clear, measurable way forward.

Helping you venture onward with clarity, confidence, and a completely aligned vision for the future of your business. 🥂

01/10/2022

Hey, friends! Lots of changes going on around here and I'm excited to finally share! ✨ If you've followed along on my journey on Instagram, then you know that over the summer I walked my own business through my brand strategy process. No easy task but well worth it! After the deep dive, it was clear I needed to make some major changes to my branding, one of those being the name of my business. I've also made the much needed investment into the brand's visual identity and brand photography. Since then I've loved how at home I feel in each of these areas of my branding knowing they're rooted in strategy and built to last. In more recent news, earlier today I also launched my full website www.armadadesign.co!

So, if you're wanting to keep up with the day-to-day operations of Armada, I for sure recommend following along on Instagram as Facebook isn't my home base. Either way, thanks so much for following along on my journey! I feel incredibly honored to live into my calling and to help others live into theirs along the way. 🥂

04/29/2021

I’m honored to partner with to help bring some joy this Mother’s Day to moms who have experienced loss. This has been a topic near and dear to our hearts lately, so we’re hoping to spread a little sunshine to whoever we can. If someone you know has experienced the loss of a child, we would love to send them a gift, free of charge, to remind them that they, along with their sweet babe, are not forgotten. For more details or to send a gift to a friend please DM me.

And to all of our courageous moms out there, we want you to know that we love you, we see you, and you are not alone.

03/08/2021

✨GIVEAWAY & Brand Launch ||

I’m partnering with the amazing mom of three, doula, and fearless leader of to offer you a chance to win free access to her new course that JUST launched! If you’re pregnant (or have a friend who’s pregnant, because this would be a GREAT gift!) and want to feel confident in your 4th trimester (the three months after giving birth), this course is for you! This course provides tips and tricks from a panel of experts who talk hormones, breast feeding, and so much more!

To enter, please check out the details on instagram! Giveaway closes on March 14th.

02/11/2021

BRAND LAUNCH! ✨Becoming a mom this year completely transformed my perspective on just how vital pregnancy, birth, and postpartum support is! was and continues to be a vital part of my mom tribe/support. I was honored to work along side Love Your Labor to design this beautiful rebrand. I especially love the reproductive iconography we went with to honor women wherever they are on their fertility journey. 💗

02/10/2021

Let’s talk Pinterest! Did you know that Pinterest isn’t technically considered social media? It’s actually classified as a search engine with over 322 million active users a month. More importantly for growing YOUR business, 47% of Pinners log onto the site specifically to shop, making it nearly four times more effective at generating sales than other social platforms. And guys… it’s free! So whether you’re a product based business, or offering a service, Pinterest is a great way to market your business.

Here are a few tips for getting started -

• Open a business account on Pinterest - this is great way to get your brand in front of a larger audience. Plus, a business account provides analytics about who’s finding, sharing, and Pinning your Pins. I’ve found it super fascinating to find out who my Pinterest audience is!

• Create pins with high quality images, or graphics - Pinterest is a visual search engine, so you’ll want to instill brand credibility with professional images or graphics. This is where knowing the ins and outs of your brand guidelines is invaluable. Your brand guidelines serve as a template for creating consistent content throughout your business including brand fonts, colors, and photography style, to name a few.

• Include a links - Every pin you create should lead your audience back to you. Linking potential customers to your social media accounts, or to your website, is a great way for people to find out what you offer and how to buy from you.

Have questions about Pinterest? I’m happy to chat! Feel free to DM or send me an email - [email protected]

01/11/2021

I feel incredibly honored to work with amazing people and their amazing brands. I hope that today, whether in life or business, you’re doing more of what you love.

Here’s a little sneak peek of a project near and dear to my heart. Although we’re going in a different direction visually, I’m loving to calming blue vibes in this layout. 💙

01/05/2021

BRAND LAUNCH! 🎉 I am SO excited to share this branding I had the pleasure of creating for . Cierra came to me wanting to refresh her existing logo in order to better represent the mission, vision, and future of Skintology. In utilizing brand strategy we were able to create more than just a logo, we created an entire visual identity that can grow with her business. We clarified her mission, identified her target audience, and designed visuals that set her apart.

So, if you’re local to NOVA, I highly recommend you check her out! Over the last 5 years I’ve been on a clean skincare journey and was elated to find Skintology. Her services are fabulous and I LOVE the peace of mind that comes with the clean, natural, high quality products she uses. I leave feeling I’ve not only invested in nourishing my skin but in my overall health as well.

11/05/2020

Although this mood board didn’t make the cut for a current rebrand I’m working on, I couldn’t help but share the prettiness! I hope it brings you a bit of joy amidst the the tension I know we’re all feeling today.

10/19/2020

Such a fun little logo concept for Frankford Flower Farm. Happy Monday, friends! 🌸

Address

Washington D.C., DC

Website

http://www.armadadesign.co/

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