Spark: Social Media Strategy

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I'm Amy Nazarov, and I'm passionate about helping small business owners and/or creative people like photographers and musicians find the serendipity in social media. From new partners to eager csutomers to inspiration for your next product or project, there are many ways to make your time spent on any social media site more productive, more efficient and more fun. I am at capacity for 1:1 social m

edia consulting, but I have distilled what I've learned from working with entrepreneurs and creatives into a mini course, available here for $49: https://easy-social-media-hacks-for-small-business-owners.teachable.com/p/seven-easy-social-media-hacks-for-entrepreneurs-and-creatives

01/28/2026

Scoop up little images and video clips of things that catch your eye wherever you go.

This frozen-but-still-bubbling cast-iron fountain two blocks from the US Capitol? I could’ve watched it all day.

Think of these captures as making deposits into a visual inspiration bank you can draw on indefinitely for future posts!

Bad Bunny says it all without saying a wordThis is how you social!
01/17/2026

Bad Bunny says it all without saying a word

This is how you social!

I love how Folger Shakespeare Library projected the midnight release of Taylor Swift’s “The Life of a Showgirl” through ...
10/03/2025

I love how Folger Shakespeare Library projected the midnight release of Taylor Swift’s “The Life of a Showgirl” through their own lens! What a flex, guys 👏👏👏

So there I was, commenting on a friend's LinkedIn post about the US landscape of non-profits, remarking that the post ha...
09/24/2025

So there I was, commenting on a friend's LinkedIn post about the US landscape of non-profits, remarking that the post had answered a few questions of mine, and thanking her for the 35,000-foot view of that world, when two things happened:

1. A corporate headhunter slides into my DMs asking me about the kind of work I'm looking for. Last time my work was remotely corporate was in 2003, but OK, fine.

2. The same headhunter *replies to my comment on my friend's post* with an overture to reach out to him so he can "better support me."

BUDDY.

NO.

Don't do this. Ew.

I know recruiters have quotas and stuff, but gosh, think for ten seconds before you inquire privately or publicly. Even a glance at my bio or most recent post would indicate I am not the kind of person he is looking to place.

In effect, this was the online equivalent of me in conversation with a pal in a cafe - and someone walking up to our table and trying to sell me a magazine subscription.

Even when my profile picture has the Open to Work banner on it, there is a time and a place for your overture.

Hijacking the comment thread on an unrelated topic is decidedly not that time and place.

Mini history lesson: I recently met Joan Trumpauer Mulholland, a Freedom Rider arrested multiple times in the ‘60s for various acts of civil disobedience, including lunch counter sit-ins, one of the Freedom Riders’ nonviolent tactics to push back against segregation.

During the sit-ins, Joan and her fellow protesters endured cigarette burns on the backs of their necks, being cut with shards of glass and having food and drink dumped on them as they sat quietly at lunch counters. I asked her what she and her fellows would say to each other while this was happening. "Mostly we were praying," she replied.

Learn more about Joan’s ongoing work by visiting her foundation’s page at https://lnkd.in/e6rcUsFB.

Nonviolent protest a) is protected by the First Amendment, b) can effect change and c) is more crucial than ever. Indivisible Project is offering free training to all around the tactics of noncooperation, including this type of protest; visit their socials for more info, and tell a friend, too.

Say: why are you on social media?Some possible Right answers:"I want to find clients.""I really hope to meet others in m...
09/23/2025

Say: why are you on social media?

Some possible Right answers:
"I want to find clients."
"I really hope to meet others in my field I can connect with, partner with, talk shop with, etc."
"It's a good way to find out what's going on in my city."
"It's a free marketing tool I'd be crazy not to take advantage of."
"I'm keeping tabs on my kid's TikTok."
"It's how I keep up with my middle school friends."

A handful of Wrong answers:
"Because everyone else is doing it."
"So I can pitch stuff to my middle school friends."
"So I can slide into strangers' DMs and sell THEM stuff."
"I don't have enough Sponsored Content in my life."
"I worry about how Mark Zuckerberg will fare in retirement."

Get really clear on what you hope to get out of social, ideally before you stand up an account. Know its strengths and limitations, and understand what you stand to gain and what you stand to give up.

Pro tip: you will know you are Doing Social Right when you find it:

Enhances your work or personal life in one or more ways
Doesn't leave you feeling drained or battling FOMO
Complements your offline life: the one that matters most, by a long shot

Need some help getting to that point? Hit me up. I have room for one coaching client in October!

Aren't these GOURD-geous? No filter used, they (and the sky) were that vibrant. The fam and I visited a charming farm stand in tiny New Windsor, Maryland on Friday to pick up the last of the summer corn, two pears, four tomatoes, a chocolate chip whoopie pie, and multiple gourds for the front stoop.

As the holidays approach, my clients are mulling how and whether to talk about them.If you're a small business, will cal...
11/16/2024

As the holidays approach, my clients are mulling how and whether to talk about them.

If you're a small business, will calling out certain holidays on your socials endear you to your followers, or alienate them from you?

Should you limit your holiday observances to secular ones, like New Year's Day, skipping faith-based traditions like Hanukkah and Christmas? Perhaps observing the Winter Solstice is the way to do it.

Maybe the way to go is to mention only the holidays that have personal significance to you. But would you inadvertently make customers who observe different holidays feel overlooked?

Food for thought..

Social media: an amazing platform for storytelling,  a treacherous medium for politics. I'm not going to admonish you to...
11/05/2024

Social media: an amazing platform for storytelling, a treacherous medium for politics.

I'm not going to admonish you to vote a certain way. But I do want to tell you a story about the slabs of concrete outside
the Belmont-Paul Women's Equality National Monument, a few blocks from my house.

The concrete was taken from the Occoquan Workhouse in Lorton, Va., where women demanding the vote were imprisoned in the early part of the 20th century.

By then American women had been pushing for the right to vote for at least 50 years. It would take multiple generations of women pushing for suffrage for them to attain that right.

Consider the "Silent Sentinels," a group of women who, after meeting with President Wilson asking for the right to vote, began quietly protesting outside the White House in January 1917.

For almost three years, the women - some 2,000 strong - were a constant reminder to President Wilson of his failure to support women's suffrage.

Many endured verbal and physical harassment as they stood outside the White House fence in all weathers. And, roughly 500 were arrested over the course of those years, and about 170 were imprisoned at the Workhouse, south of DC.

Conditions in the prison were filthy and dangerous, with worm-infested food served to prisoners and a single bar or soap shared among them.

Not only that, but some of the women who protested via hunger strikes were force-fed by the *prison docto*r, who jammed rubber tubes down their throats and pumped raw eggs through the tubes.

When others Sentinels of Liberty (as they were also known) vociferously protested this abuse, they, too, were arrested and thrown into the Workhouse.

These horrors culminated on the night of November 14, 1917, when the workhouse superintendent ordered guards to choke, kick, beat and chain up the women.

The news media covered these atrocities, forcing President Wilson's hand.

On January 9, 1918, he announced he would support a constitutional amendment giving women the right to vote, but a bill to formalize it got bogged down in Congress, and the arrest and mistreatment of suffragists continued.

By December 1918, the Silent Sentinels were setting fires outside the White House, in which they would burn Wilson in effigy, or burn pages containing his empty promises.

Despite all they endured, the suffragists did not relent.

By June 1919, the 19th amendment had passed both chambers of Congress. And on August 18, 1920, the 19th amendment was ratified.

Those concrete slabs on Constitution Avenue? They are jagged, broken, chipped. Even concrete could not withstand the determination of a fleet of American women who asked - then demanded - that their voices be heard, and their votes be counted.

In the name of those who gave their blood, sweat, time and tears for women's suffrage, please remember whose shoulders we stand on.

Please vote.

Got more than one spot online where you hang out?Gather your LinkedIn, X, website, SoundCloud, Etsy, TikTok, Instagram, ...
06/10/2024

Got more than one spot online where you hang out?

Gather your LinkedIn, X, website, SoundCloud, Etsy, TikTok, Instagram, Discord, etc etc etc into one handy spot like a Linktree. It's free and it's easy to change and update as new links become relevant to your work or art.

Below is mine 👇🏼

Social media tips for entrepreneurs, small-business owners & creative folks

*a sad state of affairs*
05/31/2024

*a sad state of affairs*

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