Quorum Creative

11/25/2019

Google’s decision to limit the targeting ability of political advertisers on its platform is a mistake that won’t solve the actual problem and will instead seriously hurt smaller campaigns and causes — especially Democratic and progressive ones.

Yesterday Google announced a slew of changes to their political advertising policies. They framed these changes as a way to protect…

04/18/2019

A lot's been said about Pete Buttigieg's digital branding toolkit, and it's all deserved. It's brilliant.

While this kind of feature isn't available to most campaigns, the underlying principle can be applied everywhere: empower your supporters to be supportive! Give them tools to campaign on their own terms.

(All the better if the branding is aligned!)

Mayor Pete Buttigieg officially announced his candidacy for president with a sporty new logo and design tool kit that supporters can download to “use however they want.”

04/08/2019

“Now it's just so clear that if you don't have a senior leadership team that really understands how to dominate social media and the ways that news travels around the web, you're just at a huge disadvantage"

PREACH

Parscalization is playing out across the large and growing Democratic field.

03/03/2019

It's not just political organizations that are struggling to break through. We take away two things from this story focusing on ESPN's Scott Van Pelt:

1) Organizations that seek to reach and engage people need to take control of their content. Don't wait for the news media to amplify your activity — be your own newsroom, create your own story or video, and amplify it yourself.

2) Try to imbue your content has some kind of authentic personality. Voters can go anywhere to hear about politics and policy. Why should they come to you?

Anchors like Scott Van Pelt from ESPN’s “SportsCenter” are trying to find fresh ways to draw audiences now that Twitter and Instagram have broken TV’s stranglehold on highlights.

01/31/2019

"In the age of MAGA, these candidates are trying to redefine what patriotism means in an inclusive, multiracial, ethnic, and cultural society in search of racial, social, economic, and environmental justice."

The most diverse field of presidential candidates ever is also pushing the color of campaign branding like never before.

01/29/2019

With the exception of Barack Obama, candidates have rarely invested in original design. A group that tracks the way politicians market themselves shows that is changing.

01/29/2019

As a campaign logo, this would be what we in the business call: "bad."

“HOWARD SCHULTZ: I’m not doing this for me, I’m doing it for America. AMERICA: sir, your logo is your name with your name written over it.”