Green Purse PR

06/08/2026

After 20 years working with CPG brands, I've noticed something:

Founders are incredibly good at building products.

They're often much less intentional about building visibility.

And then they're left wondering:

"Why isn't this taking off?"

The truth? Great brands don't just need distribution. They need discovery.

Comment VISIBILITY and I'll send you the Visibility Gap Finder I created to help brands uncover where they're being overlooked. www.greenpursepr.com - Lisa

04/28/2026

Spring is growing season, and for me, it’s when new client projects come to life. With 16 years of experience partnering with global food brands, retailers, and promotion boards, this season is typically when I begin launching fresh projects for Green Purse clients.

As event season ramps up—whether it’s industry activations, retail partnerships, or consumer-facing food events (like these https://lnkd.in/einAWwYT) —I’m here to help brands elevate their visibility in the marketplace. From engaging chefs and restaurateurs to connecting with retailers and their shoppers, I’ve cultivated a proven track record of driving strategic communications and impactful partnerships.

If your company is ready to grow its influence this season, contact me here: www.greenpursepr.com. Let’s see where it can grow!

03/21/2026

Looking forward to this event with Specialty Food Association at Union Kitchen in Washington, DC.

Our next Networking Night is coming to DC this month! Join us at Union Kitchen on Thursday, March 26 from 4–6:30 pm to grow your professional network and have fun: https://events.specialtyfood.com/event/sfa-networking-night-union-kitchen?

SFA members attend for free! We're also offering tabletop sampling opportunities. Click the link above for full details and to register.

02/17/2026

People are craving real-world experiences more than ever.

A 2025 Eventbrite study found that 95% of young adults (18-35) want to attend in-person events rooted in interests they first explored online. That’s a huge signal: audiences are ready to turn screen time into shared, tangible experiences—tasting, learning, connecting, and discovering together.

Digital connections are no longer enough. The most powerful brands are those who bridge the online world with live, in-person experiences. From culinary festivals to wellness gatherings or music events, experiences drive engagement, loyalty, and buzz in ways social feeds never can.

Curious how to translate digital interest into in-person impact? Check out my latest blog post here: https://lnkd.in/e24ZENnJ.

02/09/2026

🛒 Many brands and promotion boards still overlook just how many opportunities exist to collaborate with retailers in ways that truly influence shoppers. 🛒

At Green Purse, we help brands and promotion boards connect with shoppers by partnering with U.S. grocers to deliver a mix of earned and paid media that actually moves the needle on sales. That can mean anything from podcast interviews with brand founders, in-store signage, and provenance storytelling on retailer social channels, to paid magazine placements, editorial content on blogs, and even TV news segments with experts like retail dietitians. Every activation is tailored to how each retailer communicates and engages with their shoppers best.

If influencing U.S. grocery shoppers is on your agenda this year, 👉 request a call with us here. https://www.greenpursepr.com/trade-marketing-retail

08/06/2025

Green Purse ❤️ Agriculture

We’re proud to support the people who feed us — today and every day. To celebrate National Farmers Market Week, we visited the U.S. Department of Agriculture's "Great American Farmers Market" on the National Mall here in Washington, DC this week. Even Ace the dog tagged along!

We connected with incredible farmers, ranchers, and growers from across the country — from Maryland to Kentucky, Oklahoma to Kansas. These are the real heroes behind the fruits, vegetables, meats, and specialty goods you see at your local farmers market, farm stands and in grocery stores.

At Green Purse we work with farm-based brands, commodity and promotion boards to elevate country-of-origin, state-of-origin, and regional branding that celebrates the distinct identity of place.

Learn more about our market visibility work supporting agriculture, farms and farmers →→→ https://lnkd.in/eBM89qgW.

07/22/2025

Ever wonder what thoughtful PR can grow for your brand?

Sometimes it takes just one conversation to see what could bloom — a headline here, a mention there, a story shared in all the right places.

Take 20 minutes. Let’s see where it can grow.
www.greenpursepr.com/contact

05/15/2025

05/15/2025

The grand finale of the Wine Australia 2025 North America Roadshow at the Australia in the United States Embassy earlier this week was a warm, flavorful celebration of premium food and beverage from Down Under 🇦🇺🍷🥩.

I was proud to support my client, Aussie Beef & Lamb - North America (Meat & Livestock Australia) with incredible Australian beef, lamb, and goat featured alongside the country’s standout wines. Events like these are a great reminder of how food and drink connect people, places, and stories across borders.

As someone who promotes international food and beverage products here in the American market —especially those rooted in origin and sustainability—it was a pleasure to help again showcase the richness of Australia’s land and producers.

Cheers to more global culinary adventures! - Lisa

03/28/2025

Just wrapped up a productive time at the Annual Meat Conference (AMC) in Orlando! Always great to connect with industry folks, retailers, and producers shaping the future of one of my favorite categories, meat. 🥩🍖🛒

Some highlights for me include:
✅ Spotlight on Australian Producers 🇦🇺 – Through my work with Meat & Livestock Australia, I was happy to see Australian beef, lamb, goat and wagyu beef featured prominently. U.S. grocery retailers continue to show strong demand for high-quality, grass-fed Australian meats.
✅ Regenerative Momentum – Exciting to see growing demand from retailers looking to higher attributed meats, like regenerative, (as well as grass-fed, organic, farm animal welfare, etc) as a way to meet environmental goals.
✅ Retailer Conversations – I’m working closely with grocery retail decision-makers in procurement, merchandising, sustainability, nutrition and marketing to educate and inspire retail teams on key sourcing topics—and helping retailers bring these stories to life in stores to engage shoppers.

If we didn’t connect at AMC, but you’d like to chat about U.S. shopper insights, shopper marketing in stores and retailer education experiences, let’s talk! 📩 www.greenpursepr.com/contact