LINK Consulting Group, LLC

Name: LINK Consulting Group, LLC
Address: Washington D.C., DC, US
Telephone: +12026430041
Price range: Not Applicable

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Washington D.C., DC
LINK Consulting Group, LLC

A hospitality-inspired creative group rooted in storytelling, design, and intentional experiences. As the parent company of LINK + Co. PR and LINK + Co.

LINK Consulting Group is a hospitality-inspired creative group shaped by thoughtful storytelling, intentional experiences, and elevated living. Studio, our work is rooted in connection, cohesion, and a distinct point of view.

07/17/2022

Something looks a little different around here lately…

LINK + Co. officially launches on August 1st. ✨💫

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📍: www.link-pr.co
📞: (202) 643-0041

08/27/2021

Q. Is the same as Marketing? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
A. We 👏🏻 get 👏🏼 this👏🏽 one👏🏾 a lot! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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The main difference is that is focused on promoting and selling a specific product or service, whereas Public Relations is focused on maintaining a POSITIVE reputation for a company or brand. ⏬⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Traditionally, PR professionals are responsible for writing press releases, pitching positive stories to the media, securing speaking opportunities for executives, and managing the company messaging. Marketing professionals are responsible for creating advertising campaigns, managing PPC, media buying, and using industry data to deliver maximum returns for clients. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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The reason why they are often combined or thought of as 'the same,' is because you can't market without doing a bit of PR, and you can't do PR without a bit of marketing. The two functions thrive off of one another and require a special connection to carry out key business objectives. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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📌 Interested in HOW we do both? Reach out to us today, for a free discovery call! 🔗 Link is in our bio.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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This FAQ Campaign is a collection of questions submitted to the Charcoal Bianco Team through our website.💡 To have your question featured, submit them today at https://bit.ly/30wez3T or [email protected].

05/27/2021

Today we're digging in DEEP on the skill of Copywriting. ✍🏽 ✍🏾 ✍🏿

Copywriting is not something that every business owner is necessarily great at yet we can all *hopefully* agree that it is one of the most important parts of starting a successful business. The good news about copywriting is that it is a skill that can be improved upon with practice, self-awareness — and maybe a little AI.

⭐️ Here are our Top 5 Digital Tools To Help Business Owners Hack Copywriting Like a Pro:

1. Google Trends/AdWords
2. BuzzSumo
3. Goodreads
4. Grammarly OR Hemingway App
5. CoSchedule ( 🚨 Spoiler Alert: This one is a MUST-have saved to your browser, thank us later)

Don't miss out on all the juicy details live on our blog, The Sidenote.
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📬:: [email protected]⠀
📌 : View the post: https://bit.ly/2PcPYz3 (Link in bio)

04/21/2021

We bridge the trust-gap between you and your clients to enhance your reputation in the market. 🎙️ Let's talk Strategy for Entrepreneurs 👉🏽 https://bit.ly/35KuvD1

04/20/2021

: In January, we joined the Forbes Communications Council! 🥂 Over the last few months, we've had the unique opportunity to extend our network & share thought leadership with other public relations and communications professionals in the industry.

📌 One of our 2021 Goals was to extend our reach in the market to leverage our relationships & without realizing it at the time, the opportunity to join the Forbes Communications Council has proven to be so valuable in that arena; it's been quite an honor.

Entrepreneurs, what is ONE goal that you sought out to achieve in 2021 that you are further along on than expected? Comment below 👇🏽👇🏾👇🏿 THEN give yourself a BIG pat on the back because you are KILLING it, and you deserve that validation! 🍋

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💻: To learn more about our story, visit https://bit.ly/36909dq
💌: [email protected]

04/16/2021

What's your Brand Ethos?🌟

Let's start with the basics -- Ethos is a Greek word meaning character. In this instance, we're using it to talk about your brand purpose -- what makes you jive -- what makes you get up in the morning.

📌 Having a purpose is important because now, more than ever, consumers are choosing which brands to purchase from based heavily on the impact that they have; we call them 'Consumers With a Conscience.' These are the customers that you WANT to have; they're mindful, thoughtful, courageous, and socially responsible. Building a brand with an Ethos, or a purpose will ultimately drive this connectivity among your target audience.

📌 Today we're using ours as an example. At , we are:
1. Thoughtful
2. Elevated
3. Bold
4. Passionate
5. Authentic
6. Kind

These 6 principles underlay are the foundation that bridges each one of us together. They are the fundamentals of how we do business and allow them to serve as our 'promise' to clients that we will instill these characteristics in everything that we do as a business.

Wondering how to get yours? Let us help -- contact us today at https://bit.ly/35zJWgW.

04/12/2021

Today on the Sidenote: We're tackling PR Tactics For Every Growth Phase of Business. 🌟

As entrepreneurs, it seems that we’re offered ALL of the advice, ALL of the time, right? Well, one of the pieces of advice that we’ve heard one too many times from small business clients is that they shouldn’t implement a PR strategy until they’ve hit six-figures in revenue. 🛑 It’s a myth that has to stop.

👉🏽 The truth is that you need good PR to grow your business and build awareness for your brand. Sure, social media is great, but it isn’t the only vehicle for sharing your products and services with the world.

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📬:: [email protected]⠀
📌 : View the full post: https://bit.ly/39pGSGe

04/10/2021

Did you know? 💬⠀⠀⠀⠀⠀⠀⠀⠀⠀
91% of consumers want to see brands be AUTHENTIC with their social media content. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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So, WHY is it important to be authentic on Social Media? Authenticity is the key to building trust. 🌟🌟🌟 By keeping things honest and real, the relationship between your brand and followers will strengthen. Consequently leading to increased customer engagement, loyalty, and respect. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Here are 3 basic steps to creating authentic content: ⠀⠀⠀⠀⠀⠀⠀⠀⠀
1️⃣. Find & Tell a Story - Give insight to your consumers⠀⠀⠀⠀⠀⠀⠀⠀⠀
2️⃣. Make Connections - Don't be afraid to use UGC; just ask for permission & give credit. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
3️⃣. Be real -- Keep your brand values at the core of any messaging, and be consistent in tone. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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🌟 Looking for assistance with your social media content strategy? Let us help, contact us today: www.charcoalbianco.com/collaborate (link in bio) ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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✨ This post is a part of our campaign where we dig into critical data as it relates to the , , and Industry. If we haven't met, let's connect -- say [email protected] or visit us at charcoalbianco.com

04/08/2021

FOUR TIPS FOR PITCHING YOURSELF TO THE MEDIA 🎙️

At this point you know everything there is to know about pitching your brand to the media, but what about pitching yourself? As an entrepreneur, you are the FACE of your brand which means you need to be leveraging your expertise to ensure your brand reputation continues to build, and you have the ability to expand your target audience. 📌 There is a method to the madness so you'll want to SAVE this post. 👆🏽

Some of the questions you'll want to answer before pitching yourself to the media:
1️⃣. Are you prepared to provide the media with a media kit, metrics, collateral, high res images, headshots?
2️⃣. Are you prepared to lead with your value and discuss how your experience and expertise make you worthy of a press mention?
3️⃣. Are your brand values aligned with the media outlet you are pitching? Aligning values, both personal and brand, need to be in check here.

Need help pitching yourself to the media? Click the link in our bio to sign up for a FREE 30-minute discovery session so we can walk you through it!

❗️❗️❗️We currently have room for TWO more clients and then we're waitlisted until May. Connect with us today!
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: Our posts earlier this week dig into the importance of including PR in your brand's start-up strategy but as a quick crash course here is a few reasons to focus your effort on Public Relations early on:
✔️ It builds your brand credibility in the marketplace
✔️ It positions YOU as a thought leader in your industry
✔️Expands your reach, invites new audiences in; consequently growing your brand following.

04/07/2021

Earlier this week we talked about how helpful PR can be for your and the good news is, if this isn't something you've ventured into before, there are a LOT of great resources for learning how to effectively pitch your brand to the media.

👉🏽 A FREE resource that we always recommend is HARO, or Help A Reporter Out. This is helpful to keep in your toolbox because it allows you to submit your pitches to writers, editors, and outlets who are story mining by looking for people like YOU.
👉🏾 So, how do you use HARO? You can easily sign up on their website to receive emails from reporters on the categories of your choice. You'll have to activate your interest, but from there you'll begin to receive emails 3x per day with requests from media outlets seeking talent in every beat from business, lifestyle, travel, wellness, and more!
👉🏿 Not sure which publications to pitch? This is where having a partner like Charcoal Bianco comes in handy. We can offer expert education on where and when to pitch, as well as advice on best practices for media pitch etiquette.🌟⭐️🌟 This is the SAME expert advice that garnered a client a 12,000% increase in media mentions that we posted about last week!

Reach out to us today at https://bit.ly/3rx0qOY or [email protected].

04/05/2021

Do small businesses need ? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
This is one that we get asked a lot. Mostly because PR has a very traditional stereotype that has got to go. The truth is, PR is an integral part of any successful marketing communications strategy.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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💡 Public Relations is just as necessary for your brand as an Instagram page. Rationale? It is a vehicle, just like Instagram, for transmitting your message. The difference is in the method. Just as you would create a content strategy for your audience on Instagram, you will want to create a strategy to generate awareness for your brand; and why not do it through PR? ⭐️ ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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📌Follow THIS page & make sure those notifications are TURNED ON because we'll be sharing FREE ways to increase your media mentions later this week. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
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This FAQ Campaign is a collection of questions submitted to the Charcoal Bianco Team through our website.💡 To have your question featured, submit them today at https://bit.ly/37HRpvq or [email protected]. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
💫 Curious about how we can increase PR for your brand? Tap in & sign up for a FREE consultation today.

Address

Washington D.C., DC

Telephone

+12026430041

Website

http://www.linkandco.studio/

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