Decision Making Research

Decision Making Research Decision Making Research provides award-winning marketing research that helps you understand how you The results increase your revenues and your ROI as well.

Decision Making Research is an award-winning consulting firm that helps you understand how your customers think and what they value. We provide you with a map that tells you how to motivate your target market and persuade them to select what you offer.

12/24/2015

SKILLS MORE IMPORTANT THAN A FOUR YEAR COLLEGE DEGREE

US News reports that "school is not as important as skills earned...You will find community colleges starting to offer certificate training ... with more specific programs."

This puts community colleges on or ahead of the curb as time goes on and there is increased focus by employers on skills, not just a four year college degree.

10/25/2015

Research from numerous vertical markets finds that employee happiness, satisfaction and retention is less dependent on financial compensation than one might think. Other factors, including knowing what is expected of them on the job, is of equal or sometimes greater importance.

10/22/2015

Marketing often makes use of metaphors because they convey concepts visually and in one word...They have linguistic economy. Example: "The curtain of night."

10/21/2015

The best book on Branding, ever, is the classic: Building Strong Brands by David Aaker.

10/21/2015

We've had great success recently in helping two health related companies discover key components of their brand equity. Now they know what marketing messages will work for them and guarantee success!

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Our Story

For over 10 years I was a Vice President of Marriott Hotels in charge of marketing research and research for customer satisfaction, operations, food and beverage, new product development and the globalization of the Marriott brand. Based on my research, the senior executives were able to make decisions that moved the business forward.

In 1995, I realized that I could do the same for other business and left to start my own consulting firm. Many of my former bosses who had moved to positions in other Fortune 1000 companies became my clients. It was an easy start.

Now, Decision Making Research is an award-winning marketing research and consulting firm that helps you understand how your customers think, what they value and how they make decisions. We have established a track record of success for clients in the corporate and association sectors, small businesses and new ventures as well. Our clients range from high-tech to high-touch and everything in-between.

See our website at dmrdc.com for more about our services, recent projects, case studies and clients too. You’ll see why Decision Making Research is valued and chosen by so many.