Developing with Devan

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Developing with Devan

Part marketing agency, part empowerment brand.

Developing with Devan helps small businesses get seen through strategic marketing while helping women overcome self-doubt, own their voice, and take up space unapologetically.

20/10/2026

Some people don’t need a script. They need someone to ask the right questions and let them talk about what they already know.

One natural conversation now gives us at least 10 strong reels, and my client no longer has to sit there trying to “perform” for the camera.

You probably don’t need more content ideas. You may just need a better way to get the good stuff out of your head.

19/10/2026

You can scroll through social media right now and find businesses in completely different industries using almost identical language.

“Here are 5 reasons why...”

“At the end of the day...”

“Whether you're looking to X, Y, or Z...”

“It's not just about X. It's about Y.”

We all recognize it now.

And when every business in your industry can use the same ChatGPT prompts to create the same content with slightly different words, your actual thoughts become one of the most valuable things you can put in your marketing.

Trust is critical right now.

We are surrounded by AI-generated content, fake promises, people claiming to be experts, and businesses making the exact same claims.

So you need to actually show up in your marketing.

Share your opinions.

Tell me what you think people in your industry get wrong.

Explain why you do something differently.

Tell me what you would recommend to a client and why.

Show me the person behind the business.

Use ChatGPT. It's a tool.

But don't outsource your opinions to it.

AI can help you communicate what you think in a quicker way.

It shouldn't decide what you think.

Because your customers aren't choosing between captions.

They're choosing who they trust.

17/10/2026

Outsourcing your marketing should not make your business sound like everyone else’s.

It should still sound like you, look like you, and carry your actual opinions.

You just don’t have to be the person sitting in Canva at 9:30 p.m. trying to make tomorrow’s post.

Social media management starts at $1,000/month. Ready to hand it over? Let’s talk.

16/10/2026

Building a business in a small town is its own kind of marketing lesson.

Because your marketing isn’t just what you post.

It’s your reputation, your relationships, the rooms you walk into, the organizations you join, the businesses you support, the events you attend, and what people say about you when you’re not there.

And THAT part can be complicated.

I happen to be one of those women who can walk into a room and p**s someone off simply by existing.

It’s a talent.

You either love me or you don’t.

I’m confident. I’m decisive. I have strong opinions. I say what I mean. I’m also overly loyal and will go very far out of my way to support someone I care about.

Those things can all be true at the same time.

And when you build a business in a small town, you learn how to navigate that.

I’ve had people recommend me who I didn’t even realize knew what I did. Opportunities have come from conversations months or even years earlier. People have also decided they didn’t like me without ever really knowing me.

That’s small-town business.

People talk.

And that isn’t necessarily a bad thing. Word of mouth is incredibly powerful when you’ve built a reputation for being good at what you do.

But you can’t become so wrapped up in what everyone thinks that you’re afraid to be visible.

You also can’t assume that because people recognize your name, they know what you actually do.

Being known is not the same as being known for something.

So yes, post on social media.

But also go to the event. Introduce yourself. Support other businesses. Send the email. Follow up. Collaborate. Sponsor something. Teach something. Get involved in your community.

And keep telling people what the hell you actually do.

Because in a small town, your marketing is happening online and offline whether you realize it or not.

You might as well be intentional about it.

15/10/2026

You’re not paying $1,000 for a pile of Canva graphics.

You’re paying for someone to figure out what to say, why you’re saying it, who needs to hear it, and how to actually get it out consistently.

Basically, you’re paying to remove “figure out social media” from your weekly to-do list.

And honestly? That relief is a pretty big part of the service.

Want to talk about handing it over? Send me a message.

14/10/2026

I've been overthinking my content, so I know you have been too.

I've rewritten captions that were perfectly fine the first time.

I've had ideas and then talked myself out of them because someone else already said something similar.

I've spent way too much time trying to figure out the “right” thing to post instead of just posting something.

And I'm literally a marketing strategist.

The truth is, you're thinking about your content significantly more than the person consuming it.

They don't know you rewrote that sentence six times.
They don't know you almost didn't use that photo.
They don't know someone else made a Reel about the same topic last week.

They only see what you actually publish.

So this is your reminder and mine:
Make it useful.
Make it sound like you.
Give it a reason to exist.

And then post the damn thing.

We can both make another one tomorrow.

13/10/2026

Posting another picture of your food is not going to magically fill the restaurant on a Tuesday.

First, give people a reason to show up. Then use social media to make sure they know about it.

That’s the difference between posting and actually marketing your business.

Drop your type of business in the comments, and I’ll tell you what I would do.

12/10/2026

Marketing gets a whole lot easier when you stop expecting one thing to do all the work.

One Reel probably isn't going to change your business.

Neither is one networking event, one email, one ad, one referral partner or one really great promotion.

Good marketing is usually a bunch of things working together over time.

People see you.
Then they see you again.

They hear someone mention your name.
They read something you wrote.
They meet you at an event.
They finally need what you sell.

And when that happens, you want your business to be the one they remember.

That's why I will forever tell business owners that marketing is bigger than social media.

Post your content.
And then go market your damn business.

And the trick is to remember that marketing = visibility. So, anything you do to make your business visible is marketing.

10/10/2026

More content cannot fix an unclear offer, the wrong audience, or never actually asking people to buy.

Before you add seven more posts to your calendar, figure out what problem you’re trying to solve.

Sometimes the answer is better content.

Sometimes it’s an email, a referral, a partnership, or getting your ass into the right room.

Post with a purpose. Don’t just post more.

09/10/2026

Not every difficult moment with a client is a red flag.

Disagree with me. Ask questions. Tell me you hate an idea. Change your mind. That's part of working together.

The red flags are the patterns.

Disappearing and then expecting immediate results.

Not providing what I need to do the work.

Expecting quick responses from me while taking weeks to respond.

Ignoring the contract when it's inconvenient.

Making professional disagreements personal.

And a big one: somehow every person you've worked with before me was terrible.

I've learned to pay attention to those things earlier.

I don't need perfect clients or clients who always agree with me.

I need communication, accountability and mutual respect.

I don't want a yes-person relationship.

I want a partnership.

Address

259 JB Wise Place

13601

Website

http://www.developingwithdevan.com/

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