04/26/2023
ABCs of Social Small Business & Personal Branding
Branding projects for start-ups, small companies, and professionals for the past three months confirm what we’ve long believed: never stop communicating your brand.
The commonality is that branding is more than creating a LinkedIn profile or company page. It’s more than crafting an “elevator pitch” if you run a business. It’s also more than summarizing your unique attributes if you’re strategizing your next career move. It’s about expressing your intellectual capital—clearly, concisely, and consistently.
Step 1: Look at your LinkedIn personal and company page or your Instagram, Facebook, Twitter, YouTube, TikTok presence. How often do you use words like analytical, strategic, creative, or insightful” to describe your business and you?
Step 2: Demonstrate your intellectual capital by commenting on news stories, leaders, or events in your niche. By writing posts and participating in groups on your preferred platforms, you can articulate your thought leadership or analytical skills, connect with prospective clients, and build your brand. Experiment with different @ and #, and also see what your competitors are doing and how their online community is responding. Two times a week, are you on social, checking sports scores, reading the news, or a passenger on a train, or bus? These are times to articulate a short post, respond to a group member, or start drafting an article.
Step 3: Be habitual, which can be challenging. The science behind both establishing beneficial habits and breaking them, even though it's counterproductive, is explained by the American Psychological Association. From talking with our small business clients and peers, the best ways to stay engaged with social posting for your business are to: get social support from your trusted clients, peers, and family members and recognize that when you fall off, you must jump back on. Make it fun to repeat (more on this in future posts).
When asked about the secret of her success, one small business owner who does this best in our world advised: “Driving every social media post is the single goal of growing my company. My advice to you is like a championship athlete, envision your ultimate success whether it's: gaining new prospects, cross-selling and up-selling current clients, receiving qualified referrals, or building multi-generational relationships. I always say, it’s as simple as A-B-C—Always Be Connecting!
What are your ideas?
What’s your best approach to broadening your brand by demonstrating your insight and foresight on social?
What can we all learn from you?
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