Perception LLC

Perception LLC I specialize in creative graphic design solutions for individuals and small to medium sized businesses. Hi, I'm John.
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As owner and Lead Graphic designer at Perception LLC I believe that you deserve great design without emptying your pockets (or losing your mind). Specializing in digital and print graphics for small to medium-sized businesses, I create materials that get unique products and causes the attention that they deserve. It's not just the end product that matters though. Providing an experience that feels

like having a designer on staff, without the overhead and stress of a traditional employee, is something I take great pride in. Over the past decade and a half, I've formed many valued and trusted relationships with people and businesses in a wide range of industries, both from across the country and locally, who keep coming back day after day, year after year. As a purely remote designer, I utilize the latest technologies to provide you with quick responses and equally fast turnarounds, without sacrificing attention to quality and detail. I am highly versed in working with both individuals and teams, and in responsive communication through digital means. When needed for a project, rest assured I'm just an email and a few minutes away. I look forward to hearing from you, to learning about your design needs, and to working with you to create great things.

17 years ago I somehow captured lightning in a bottle.The Great Recession didn't exactly provide many prospects for a ne...
03/13/2026

17 years ago I somehow captured lightning in a bottle.

The Great Recession didn't exactly provide many prospects for a newly graduated student with an art degree, and I had nothing to lose. Perception LLC was born through random gigs on Craigslist and gracious word of mouth. It grew through years of late nights, early mornings, and every waking hour in between. In a world where nearly half of businesses fail in their first 5 years, mine was born during the storm and succeeded with time.

Sometimes it's hard to believe I've been doing this for over a decade and a half. In that time I've built a home, a family, and countless relationships. I've weathered a recession, a pandemic, health scares, and more. I've seen technology change repeatedly, experienced the highs and lows of being a business owner just like any other, and I've learned and grown each step of the way. But despite being self-employed and working by myself more hours of the day than most people could handle, I couldn't have done any of it alone. Not by a long shot.

Those who taught me, inspired me, listened to me, and hired me have all played such an important role all of these years. Thank you to Kayla and the kids for putting up with blank stare, deep thoughts. Thank you to everyone who has ever worked with me to create great things. Whether you're my clients who have been with me from the beginning (you know who you are), just started working with me this week, or haven't yet reached out, thank you. Thank you for supporting my business. Thank you for supporting my family. And thank you for making my dreams come true. I am forever grateful and truly blessed.

Now, let's see if we can rock 17 more.

-John

Steiner Electric, Inc. recently remodeled their space, adding valuable administrative areas as well as creating a more e...
03/02/2026

Steiner Electric, Inc. recently remodeled their space, adding valuable administrative areas as well as creating a more efficient multi-purpose warehouse for hosting trainings and apprenticeship classes. Wanting to keep their mission highly visible, they tasked Perception LLC with designing large boards to help keep their values and strategic plans front and center throughout the office. Great print job by Foerster Signs as well.

The Annual Report for Big Brothers Big Sisters of Washington County greatly benefited from breaking down extensive data ...
02/23/2026

The Annual Report for Big Brothers Big Sisters of Washington County greatly benefited from breaking down extensive data and refining its presentation into approachable and easily understood graphics.

Perception LLC is proud to have worked with Freedom Lake Ministries to design their 10 step guide to help support indivi...
02/09/2026

Perception LLC is proud to have worked with Freedom Lake Ministries to design their 10 step guide to help support individuals on their road to recovery from addiction. At Freedom Lake Ministries, men have found life-changing freedom beyond recovery through Christ-centered discipleship.

Did you know Vortex Pickleball Club hosts co****le tournaments? There's no better place to toss some bags in the cold of...
02/05/2026

Did you know Vortex Pickleball Club hosts co****le tournaments? There's no better place to toss some bags in the cold of winter. Check out this custom branded set Perception LLC designed.

Have a project you want to bring to life? Get in touch today.

Big Brothers Big Sisters of Washington County came to Perception LLC requesting help to better visualize their ideas for...
02/02/2026

Big Brothers Big Sisters of Washington County came to Perception LLC requesting help to better visualize their ideas for potential exterior building upgrades, which included repairing plaster, adding a railing to the rooftop, updating a privacy fence, pouring a new concrete patio with two large planters, and adding their logo to the rear of the building. Perception LLC was happy to provide this rendering at no cost to this great organization to help fulfill their vision and improve their presence along the West Bend River Walk.

As go-to experts for tool and die repairs, American Tool Service LLC restores and optimizes equipment for peak performan...
02/02/2026

As go-to experts for tool and die repairs, American Tool Service LLC restores and optimizes equipment for peak performance, ensuring minimal downtime and maximum efficiency. To better promote their business and highlight their services, ATS trusted Perception LLC to redesign their existing sell sheet and to design a complimentary tri-fold brochure.

For those familiar with Southeast Wisconsin, West Bend is often recognized as the city with “two high schools in one bui...
01/28/2026

For those familiar with Southeast Wisconsin, West Bend is often recognized as the city with “two high schools in one building.” For residents, this distinctive arrangement has long been a defining and cherished aspect of the community. West Bend East and West Bend West have cultivated one of the region’s most enduring and spirited high school rivalries.

As a purely hypothetical and fun conceptual design exercise, I wanted to explore the possibilities of uniting two distinct brands into one by focusing on unifying the two schools while honoring their rich and storied histories. This work is not affiliated with or endorsed by the school district, the City of West Bend, or any other organization. It is intended solely as a creative exploration of identity and design.

The first—and perhaps most critical—step in this process is selecting a name.

At first glance, “Badgers” presents itself as a safe and familiar choice, carrying historical significance as the original name of West Bend’s early athletic teams. Yet the opportunity exists to think more deeply and consider alternatives that symbolically reflect the union of East and West.

One such option is West Bend Meridians, a name that represents the idea of convergence—quite literally, “where East meets West.”

Another possibility is West Bend Zeniths, referencing the highest point or peak of achievement. In astronomy, the zenith is the point directly overhead, precisely centered between the eastern and western horizons, making it a compelling metaphor for unity and excellence.

A third option is West Bend Sol, derived from Sol Invictus, the sun god of the later Roman Empire.

For this design exercise, I have chosen Sol as the working concept. By blending visual elements from both existing schools, the central mascot emerges as a fierce warrior, featuring flames in place of the traditional bristles of a Spartan helmet. An abstract “S” forms the foundation of the mask, reinforcing the identity. Supporting the primary mascot are secondary lettermarks for “SOL” and “WB,” each incorporating flames inspired by the helmet design.

I’d be interested to hear your thoughts. Badgers? Meridians? Zeniths? Sol? Or perhaps something else entirely? Let's hear your ideas.

Logo design and business card for Prust Legal. As the most important element of the design, "Prust" is bold and contrast...
01/27/2026

Logo design and business card for Prust Legal. As the most important element of the design, "Prust" is bold and contrasts with a lighter weight for "Legal." The two words are the same width to provide balance to the overall design while an abstract courthouse with 3 simple columns and a roof (formed by the"ru" in "Prust") provides a feeling of strength and stability.

The trickiest part of this design was getting the "shoulder" of the "r" just right. Too thick and it becomes distracting as a horizontal element, with the left-most column suffering as a result. Too thin and the "r" loses legibility. The solution is the result of finding the optimal thickness combined with the small notch at the terminal where the "r" meets the "u." The resulting form is balanced as the shoulder of the "r" actually matches the bowl of the "u" when rotated 180°, keeping the columns intact.

Subtle lines in the background of the business card form the county lines of Southeast Wisconsin, which Prust Legal proudly serves.

The Conover Company came to Perception LLC with a need to highlight the connection between Emotional Intelligence (EI) S...
01/26/2026

The Conover Company came to Perception LLC with a need to highlight the connection between Emotional Intelligence (EI) Skills and Artificial Intelligence (AI). Though
different, AI and EI are increasingly seen as complementary, and Conover's newly designed white paper offers insight into exactly how, by breaking down the core competencies and related emotional skills.

With West Bend Area Chamber of Commerce – I just got recognized as one of their top fans! 🎉
01/23/2026

With West Bend Area Chamber of Commerce – I just got recognized as one of their top fans! 🎉

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