For Goodness Sakes

08/28/2026

Every meaningful effort reaches a point where it feels stuck.

In a recent article, Kevin Smith uses his painting process to explore how to approach challenges for nonprofits, agencies and cause-driven organizations: the work is not broken. It’s unresolved.

Whether you are designing a program or refining communications to change behavior, progress often comes through small corrections, sharper choices and giving the process time to resolve.

I’m a painter. I paint because you can’t think about anything else while you do. But that doesn’t mean it’s easy. Our work, be it art or changing behavior, follows a consistent arc with three phases. If we know where we are in the process, we can facilitate our way through them.

05/20/2026

In the latest Science of Good, Kevin and Roshanda spoke with Greg Bradbard, CEO of Inland Empire Health Plan Foundation. Greg shares insights shaped by a career spent on both sides of nonprofit funding: first as a grant seeker, and now as a grant maker.

For nonprofit leaders and development teams, his perspective is well worth hearing.

In this episode, we sit down with Greg Bradbard, CEO of the Inland Empire Health Plan Foundation. The Inland Empire Health Plan is a non-profit Medicare-Medicaid program for residents in Southern California. To help improve the overall well-being of its one-and-a-half-million members, the plan start

03/20/2026

In our interview series, The Science of Good, we talk with foundation and nonprofit leaders across the country about how they are tackling tough problems in their communities. The causes vary. The commitment to change does not.

In our latest episode, we focus on one urgent issue: rising fi***rm suicides in rural and farming communities.

We sit down with leaders from the Missouri Foundation for Health and their grantee, Shelby County Cares, to explore how they are working together to address it.

A statewide foundation setting strategy. A local nonprofit rooted in trust and relationships. Different roles, shared purpose.

In this episode, leaders from the Missouri Foundation for Health and their grantee, Shelby County Cares, discuss their efforts to combat rising fi***rm suicides in rural and farming communities. The conversation explores the complexities of engaging rural communities in dialogue about fi***rm safety

02/05/2026

We’re incredibly proud of our longtime client, New Morning, and CEO Bonnie Kapp for the leadership they continue to demonstrate.

Following a collaborative economic impact report conducted with the Darla Moore School of Business, New Morning’s “No Drama” initiative has sparked widespread media attention and meaningful conversations with policymakers around workforce stability and economic growth.

The research found the program is generating up to $430 million in annual statewide economic benefit and returning as much as $66 for every dollar invested, positioning access to family planning as a powerful economic engine for communities.

We’re proud to partner with mission-driven organizations like New Morning to turn insight into action and purpose into lasting change.

06/30/2025

Two Golds and a Silver at the American Advertising Federation’s District 3 Awards! That makes us the most awarded agency in the district this year. We’re incredibly proud of this campaign for ABC Quality and grateful to our partners at Mad Monkey who helped bring these concepts to life.

06/10/2025

It doesn’t take many people or millions of dollars to build a movement when the cause is just. What began as a handful of concerned mothers in a Facebook group is now a national force with nearly 10 million supporters. That’s double the size of the NRA’s membership.

In a recent Science of Good, Kevin Smith and Roshanda Pratt are joined by Maritza Wong, Texas Chapter Lead for Moms Demand Action for Gun Sense in America, a grassroots movement advocating for common-sense gun safety reforms.

In this episode, we sit down with Maritza Wong. She leads the Texas chapter of Moms Demand Action, the country's 10-million-member organization dedicated to gun reform. Maritza's role is coordinating Texas' efforts and messaging with national objectives, and she focuses on leveraging the organizatio

05/13/2025

People don’t fail to act because they don’t care; they fail because it’s too hard to start.

The culprit? Friction. It’s anything that makes taking action harder, and it might be the biggest barrier to greater impact in cause marketing.

Kevin Smith's recent article explores:
1️⃣ How for-profit companies have mastered reducing friction
2️⃣ Why cause marketers must adopt the same mindset
3️⃣ Five cause marketing examples of overcoming friction

https://bit.ly/4kah1nu

04/22/2025

“I made a really bad decision. I was wrong.” You won’t hear that from Washington.

But if you lead a nonprofit, you’re already feeling the fallout — in your budget, in your boardroom, and in your gut.

Over the past few months, Kevin Smith has had some of the most raw, honest conversations with nonprofit leaders he's ever experienced. People with grit and grace, fighting to protect missions that should never be politicized. And yet, here we are.

Fortitude is a start. But it’s not a strategy. https://bit.ly/4iwHcDV

03/28/2025

Uniting the nonprofit sector is no small feat. In our most recent Science of Good episode, Mark Horvath, founder of Invisible People, delves into how systemic collaboration can shift paradigms and invites everyone to rethink strategies and focus on community-wide impact.

Full episode: https://bit.ly/4bXN9Ic

03/18/2025

What role does content creation play in reframing tough issues?

Mark Horvath, founder of Invisible People, has dedicated his life to amplifying the voices of those experiencing homelessness. In this episode of The Science of Good, he shares what it takes to break through misconceptions, inspire action, and create solutions that work.

For nonprofit leaders and executives, this conversation is a must-listen. It challenges us to rethink our approach, engage with empathy, and harness the power of storytelling to make a lasting impact.

🎧 Listen now: https://bit.ly/4bXN9Ic

In this episode, Mark Horvath, founder of Invisible People, shares how a successful career in television, then eight years of homelessness led him to become one of the most impactful content creators in the nonprofit space. As we discuss the importance of authenticity in social-cause storytelling, t