08/08/2025
Instagram's New Map Feature: An agency's take
as a creative agency, we analyze every new platform feature for opportunities AND risks. This latest map update has us concerned.
Our biggest worries:
→ Team safety: Our creatives work late, travel to client sites, work from home
→ Client confidentiality: Posting from client offices could reveal sensitive projects
→ Competitive intel: Other agencies tracking our movements
The human element:
Behind every location ping is a real person, our teammate, your employee, someone's family member.
Our take:
Turn it off. The benefits don't outweigh the privacy risks.
DMs → Map icon → Settings → "No one"
How is your team balancing social engagement with employee safety?