Dive Industry Association, Inc

Dive Industry Association, Inc Dive Industry Association is the Premier Trade Association of the Global Diving Community. Building a Better Industry, One Member at a Time.

The Goal of the Dive Industry Association is to: 1) Unite the industry to a common purpose. 2) Work with our Members to help make them more Professional, more Productive and more Profitable. 3) Generate maximum Marketing expsoure for our Members to bring them more customers. 4) Increase business opportunities in the industry for our Members.

Editorial – September 2026Professional Developmentby Gene Muchanski, EditorThe Dive Industry Professional Being in busin...
09/17/2026

Editorial – September 2026

Professional Developmentby Gene Muchanski, EditorThe Dive Industry Professional Being in business is about two things. Doing what the business does and running the business. Michael E. Ge**er, in his classic book about entrepreneurs, The E Myth, said that every business needs someone to work in the business and someone to work on the business. Being able to offer a product or service that people will buy from you makes it possible for you to get into business....

Professional Developmentby Gene Muchanski, EditorThe Dive Industry Professional Being in business is about two things.  Doing what the business does and running the business.  Michael E. …

Free to all Divers and Dive Industry Professionals
09/03/2026

Free to all Divers and Dive Industry Professionals

Monthly Diving Trade Magazine. Published by Dive Industry Association, Inc. Free to all Divers and Dive Industry Professionals.

Marketing: Understanding CustomersMarketing Series:Understanding Customersby Gene Muchanski, EditorThe Dive Industry Pro...
08/30/2026

Marketing: Understanding Customers

Marketing Series:Understanding Customersby Gene Muchanski, EditorThe Dive Industry Professional When I ask business owners to tell me what their biggest needs are, many times they will tell me that they need more customers. Although that may be true to some degree, when I dig down a little deeper, I find out what they really want is more sales. ...

Marketing Series:Understanding Customersby Gene Muchanski, EditorThe Dive Industry Professional When I ask business owners to tell me what their biggest needs are, many times they will tell me that…

Marketing: Inbound vs Outbound MarketingMarketing Series:Inbound vs Outbound Marketingby Gene Muchanski, EditorThe Dive ...
08/26/2026

Marketing: Inbound vs Outbound Marketing

Marketing Series:Inbound vs Outbound Marketingby Gene Muchanski, EditorThe Dive Industry Professional Marketing is the art and science of connecting people with products. Marketing is the process of moving products from conception to consumption. Marketing is everything we do to manage the flow of goods and services through channels of distribution from producer to consumer. Marketing’s purpose is to bring buyers and sellers together....

Marketing Series:Inbound vs Outbound Marketingby Gene Muchanski, EditorThe Dive Industry Professional Marketing is the art and science of connecting people with products.  Marketing is the pro…

Mermaid Liveaboards has renewed their Membership ( # 0414) in the Dive Industry Association, Inc. Welcome back Joanne N...
08/26/2026

Mermaid Liveaboards has renewed their Membership ( # 0414) in the Dive Industry Association, Inc. Welcome back Joanne Noelene and Crew to your 2nd year with our Global Diving Business Network. Mermaid Liveaboards can be seen at

5 star Diving Liveaboards for Indonesia - Komodo, Raja Ampat, Banda Sea, Ambon, Halmahera & more!. Dive Indonesia underwater with Mermaid I & II Liveaboards

Editorial – August 2026 – Making Businesses Better Not BiggerMaking Businesses Better Not Biggerby Gene Muchanski, Edito...
08/16/2026

Editorial – August 2026 – Making Businesses Better Not Bigger

Making Businesses Better Not Biggerby Gene Muchanski, EditorThe Dive Industry Professional With a new diving season starting in September, August has always been a time when dive industry businesses get their products ready for production or distribution, conduct their sales meetings, and prepare their sales force for a September launch. At this point in time, dive businesses should already have finalized their marketing plans and decided who they are as a company, what they are selling next year, and who they are selling too....

Making Businesses Better Not Biggerby Gene Muchanski, EditorThe Dive Industry Professional With a new diving season starting in September, August has always been a time when dive industry businesse…

Marketing: Basic Marketing VehiclesMarketing Series:Basic Marketing Vehiclesby Gene Muchanski, EditorThe Dive Industry P...
07/30/2026

Marketing: Basic Marketing Vehicles

Marketing Series:Basic Marketing Vehiclesby Gene Muchanski, EditorThe Dive Industry Professional Marketing vehicles are used to carry marketing messages. They are the means by which we use to communicate with each other. As business professionals, we use them to communicate with suppliers, vendors, employees, colleagues, clients, and customers. Marketing vehicles are the tools we use to reach people....

Marketing Series:Basic Marketing Vehiclesby Gene Muchanski, EditorThe Dive Industry Professional Marketing vehicles are used to carry marketing messages.  They are the means by which we use to…

Editorial – July 2026 – The Diving LifestyleThe Diving Lifestyleby Gene Muchanski, EditorThe Dive Industry Professional ...
07/27/2026

Editorial – July 2026 – The Diving Lifestyle

The Diving Lifestyleby Gene Muchanski, EditorThe Dive Industry Professional The definition of lifestyle is the way a person lives his or her life. It’s more than what we do or who we are. It’s the way we do what we do. It’s the way we incorporate all of the aspects of our lives that include our passions, preferences, and priorities, into a consistent identifiable pattern of living....

The Diving Lifestyleby Gene Muchanski, EditorThe Dive Industry Professional The definition of lifestyle is the way a person lives his or her life.  It’s more than what we do or who we are.&nbs…

Dive 1st Aid has renewed their Membership ( # 0446) in the Dive Industry Association, Inc. Welcome Matt Seibert and Com...
07/14/2026

Dive 1st Aid has renewed their Membership ( # 0446) in the Dive Industry Association, Inc. Welcome Matt Seibert and Company to your 2nd year with our Global Diving Business Network. Dive 1st Aid can be seen at

Be prepared above and underwater with First Aid Kits for scuba divers, dive boats, dive shops, and water sports.

Free to all Divers and Dive Industry Professionals
07/08/2026

Free to all Divers and Dive Industry Professionals

Monthly Trade Magazine. Published by Dive Industry Association, Inc. Free to all Divers and Dive Industry Professionals.

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