Beer Guru Consulting

06/04/2024

To all my Sacramento Craft Beer Geek brethren: Less than 48 hours left to come pick up my whale beers I can’t ship. My loss = your gain! Call me …

10/29/2020

We’ve always felt like one of our greatest callings is in stepping up to help others to realize their greatest potential ... both personally and in business (thus the name on the masthead). We sincerely love it, and relish those “A-Ha!” moments with each of you where the lights go on, the gears turn and a new idea is born that solves today’s riddle and struggles.

Frankly, it’s why we do what we do.

Part of that process is sharing best practices and ideas with those who need it. So we’re preparing a series of white papers to share with you all and need your vote to let us know which one’s you’d like to see. So please either message us or reply in the comments section below with the letter of the white paper you’d like to see!

Your choices are:

A.) “The Dotted Line”: Do NOT sign a lease on a new location without asking the Landlord these critical questions.

B.) “What’s Next”: Tips for planning your next package/product release (and what separates one from another on the shelf).

C.) “Painted Into a Corner”: Is your business designed and truly prepared for growth? Tips on how to best plan for the future.

D.) “But Insurance is So Exciting!”: Are you properly insured? Nobody loves to talk about it ... but this is the conversation every business owner HAS TO have (or risk losing it all).

E.) “Pulling Your Weight”: Especially critical for partnerships and family-owned businesses. Everybody wants to feel like they’re contributing to the success of the team ... but have you ever actually defined what everyone’s role really is ... and isn’t?

F.) “The Elevator Speech”: Who are you? What makes you unique and separates you from everyone else? Why should someone be a loyal consumer of your product/service? If you can’t answer this question quicklyc clearly and decisively, we can help.

G.) “Draft Quality is Key”: (For breweries and restaurants) Is your draft system working right? Are you getting every possible drop out of it? And is it ... clean? Things you need to know that may be costing you money and customers.

09/19/2020

At long last and after tons of collaboration and edits, the brand new website for the Sacramento Film + Media Commission is finally live!

We loved having the opportunity to work with Film Commissioner Jennifer West and Mercenary Creative Group on this project and the end result is incredible!

This new hub gives producers a glimpse into everything Sacramento has to offer as the location for their next project! From permitting info and connections to local crew, to a one-of-a-kind location search index unlike any other in the country. Check it out!!!

Film Sacramento is now Sacramento Film + Media.

07/22/2020

Business, like life, is all about perspective. Is the pint glass half empty ... or just ready for a refill?

Remember all those times, elbow deep in paperwork and checklist items screaming for your attention? Those times when you kept telling yourself over and over how you wish you had time to plan your next move, your next new package, your next marketing avenue, your next step toward getting your business where you know it could be ... if you only had the time?

Now is that time.

Except now, planning ahead isn’t just something you WANT to do - it’s something you NEED to do if you’re going to survive and thrive post-Covid. Doesn’t matter what industry you are in ...This isn’t a “discretionary expense” ... it is a mission critical step you have to be ready for with a plan as dialed in detailed as your original business plan was (if you had one ... which you totally did ... right?). You at least owe it to yourself and your business to have a conversation, right?

Get in touch with us today so we can start working on your punchlist together before you’re buried in deadlines and responsibilities again ... or worse, looking at your wind up plan.

05/25/2020

So it’s not quite the green light many were hoping for, but Stage Two of re-opening after quarantine does present a lot of new opportunities. Are you ready to roll and take full advantage of them? Here’s an insightful write up from the U.S. Chamber of Commerce that should help get your gears turning.

A guide to helping businesses of all types and in all regions navigate the complex process of reopening and evolving post-coronavirus pandemic.

05/15/2020

Important information coming down from the California Dept. of Alcoholic Beverage Control. Changes are afoot that will directly impact your business, whether you’re a manufacturer, wholesaler or retailer. Definitely check this out:

05/13/2020

Brilliant advice from Simon Sinnek during these uncertain and rapidly changing times. Are you ready for your new norm? The world is changing around us ... is your business ready to change with it? If the answer to this question isn’t a resounding “Oh yes!” (Backed up with a detailed plan)? Contact us ... today. Let’s get to work.

https://www.facebook.com/simonsinek/videos/233986547829753/?vh=