CMA, Inc.

CMA, Inc. CMA is a full-service communications, marketing and association management firm.

CMA is a full-service communications, marketing and association management firm, which has provided its clients with award-winning and proven results for more than 30 years. To drive ROI, it utilizes its strategic solutions including branding, digital marketing, web and mobile app development, social media, public relations, advertising, collateral, association management, event planning, publica

tions, and advertising sales. Through its proprietary discovery process, Marketecture™, CMA offers a strategic analysis to help clients understand how they can best be positioned in the marketplace. Community is central to CMA, with more than 3,000 hours dedicated to volunteering, fundraising and pro bono services over the past three decades. CMA embraces a workplace that fosters fun and creativity for its clients and staff, from summer BBQs and team-building activities, to a pet-friendly environment.

If your association isn't actively showcasing its member benefits, you're leaving your best recruitment tool on the tabl...
06/04/2026

If your association isn't actively showcasing its member benefits, you're leaving your best recruitment tool on the table.

Highlighting member benefits is one of the most effective things your association can do to attract new members and keep the ones you have engaged and excited to renew.

When prospective members can see real people getting real results, joining becomes a no-brainer.

At CMA, we create tailored member recruitment strategies that align perfectly with clients’ goals and resonate with their target audience. Learn more at: https://cmasolutions.com/capabilities/association-management

Your website should be working for you around the clock, but if visitors are leaving without converting, something is of...
06/02/2026

Your website should be working for you around the clock, but if visitors are leaving without converting, something is off.

With a handful of clever tactics, you can turn your website into a powerful lead generator.

📍 Simplify your site's navigation. The easier your site is to navigate, the more likely users will stick around.

📍 Place your CTAs where users will see them. Use action words like “Learn More” or “Register Now.” Clear CTAs help users take the next step and connect to your business.

📍 SEO is important for increasing your visibility. Use smart keywords in your content, meta descriptions and tags to boost your search rankings.

Read the full breakdown: https://cmasolutions.com/blog/your-website-losing-leads-lets-turn-that-around

At CMA, we help organizations turn their websites into powerful lead-generating tools. Learn more at https://cmasolutions.com/capabilities/web-based-marketing

At CMA, we bring together association management, strategic marketing, and financial and operational support so your org...
05/28/2026

At CMA, we bring together association management, strategic marketing, and financial and operational support so your organization can focus on what matters most: your members, your mission, and your growth.

Learn more about how CMA can support your organization at https://cmasolutions.com/

05/26/2026

What are your plans for Q3? If the answer is "we'll figure it out in August," it might be time to rethink the approach.

Many organizations are preparing to slow down in summer, but Q3 is a pivotal quarter. It sets the tone before you head into year-end wrap-ups, holiday downtime and preparations for the next year.

Whether you’re planning a major event or managing ongoing communications, summer should be an accelerator, not a lull.

Learn how to plan ahead and make Q3 your strongest quarter yet: https://cmasolutions.com/blog/make-summer-count-proven-tips-to-sync-teams-campaigns-calendars

Does the "before" sound familiar? You don't have to figure it out alone. As an association management partner, CMA helps...
05/21/2026

Does the "before" sound familiar? You don't have to figure it out alone. As an association management partner, CMA helps associations grow, operate effectively, and take the pressure off the Board who give their time to lead.

Learn more about how we can help manage your association at https://cmasolutions.com/

With PPC (pay-per-click) advertising, the goal isn't to be everywhere. It's to be in the right place, with the right mes...
05/19/2026

With PPC (pay-per-click) advertising, the goal isn't to be everywhere. It's to be in the right place, with the right message, for the right person.

Google Ads, LinkedIn, YouTube, display ads- Each platform serves a different purpose and reaches your audience in different mindsets. Your campaign strategy should reflect that.

At CMA, we design PPC programs to match how your buyers think and where they spend time. Every campaign is purpose-built for the platform and the persona.

Thinking about launching PPC? Or wondering why yours isn’t delivering? Let’s talk: https://cmasolutions.com/



https://cmasolutions.com/blog/ppc-advertising-why-c-suite-leaders-shouldnt-go-it-alone

"Can't we just AI our marketing?" This is a common question now that AI is fast, affordable and everywhere. But here's w...
05/14/2026

"Can't we just AI our marketing?"

This is a common question now that AI is fast, affordable and everywhere. But here's what it can't do: it doesn't know your members, your industry or your association's story. Without a human-led plan behind it, AI doesn't build member engagement. It makes noise.

Successful association marketing in 2026 looks like this:

⭐️ Integrated campaigns across web, video, design and events.
⭐️ Creative concepts and analytics tested before launching at scale.
⭐️ AI research double-checked with a real human voice behind it.
⭐️ Consistent messaging that protects your brand across every channel.
⭐️ Skills that blend digital AI tools with brand strategy and storytelling.

Don't let your association's marketing be a guessing game in 2026. CMA can help you build a strategy that combines human expertise with technology to drive real results. https://cmasolutions.com/

Financial oversight isn't just about tracking numbers. It's about making sure your association has the structure and vis...
05/12/2026

Financial oversight isn't just about tracking numbers.

It's about making sure your association has the structure and visibility to support its mission long term, no matter who leads it next year.

For more financial best practices every association board should know, visit: https://cmasolutions.com/blog/financial-best-practices-every-association-board-should-know

CMA works with boards to strengthen governance, transparency and long-term financial stability. Reach out to our team to learn how. https://cmasolutions.com/

Your next member is already online. The question is whether they can find you! Digital marketing gives associations a sm...
05/08/2026

Your next member is already online. The question is whether they can find you!

Digital marketing gives associations a smarter, more cost-effective way to grow, from targeted ads and content marketing to geofence advertising that reaches the right people in the right places.

Learn more about how CMA can help your organization build and execute digital strategies that drive real membership growth: https://cmasolutions.com/capabilities/association-management

What a night! CMA was proud to be part of the ACG New Jersey 2026 Corporate Growth Awards, celebrating the leaders and c...
05/07/2026

What a night! CMA was proud to be part of the ACG New Jersey 2026 Corporate Growth Awards, celebrating the leaders and companies helping move New Jersey’s business community forward.

As ACG NJ’s marketing partner, and the media sponsor for this special event, our team was honored to help support such a memorable evening. We’re also proud that our Vice President, Kelsey Tweedly served as Event Co-Chair and that our President, Christian Amato presented one of the honorees of the night.

Congratulations to those honored and everyone who helped make the evening such a success!

Address

50 Millstone Road
East Windsor, NJ
08520

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