Caitlin Johnstone

03/29/2019

If anyone tries to tell you, your prices are too high....
..just remember Tiffany's sells a paperclip for $1,500.

😉 happy friday!

02/20/2019

"If the explosion of CrossFit, boutique fitness, and hard-bodied Instagram influencers was a reaction to the increase in processed foods in the 20th Century, then, Cal Newport believes, we’re going to see a similar explosion of lifestyle trends that counter tech’s takeover of the early 21st Century. If that proves true, then movements like digital minimalism aren’t just some marginal fad. In the world of health and wellness, they might be the next frontier."

I hope there will be a shift away from tech pervading every space. People re-discovering the meaningful activities they left behind while scrolling through social media, and getting a better sense of the values and goals that matter to them.

Do you think digital minimalism is on it's way in?

The computer scientist on his new book "Digital Minimalism," why workplaces may go email-free, and why the tech backlash is about to go mainstream.

02/19/2019

If you had $86,400 and someone stole $10, would you throw away $86,390?

Or move on and live? Move on, right?

See, you have 86,400 seconds in each day.

Don't let someone's negative 10 seconds ruin the remaining 86,390.

Life is bigger than that.

And so are you.

05/08/2018

🔥One of my clients just made top 500 influencers on Twitter for IAQ issues because they tackle indoor environmental problems and shine a light to issues that need more attention (did you know asbestos isn't yet banned in the United States!?).

So, how can *your* brand make an influence? Pay attention to your audience and engage with them. And find where they are hanging out.

If you're looking to target moms, go on Pinterest.
If you're looking to target B2B, go on LinkedIn.
If you have an e-commerce store, you better be doing DPA ads on Facebook (read my article on how I continually make over 10x ROAS with e-commerce Facebook advertising http://bit.ly/2ru3iQB)
If you're looking to target construction/services businesses, go on Twitter.

It's really as simple as that. Congrats Environmental Information Association! Not only is the association amazing, the people are too.

Amazing news! The Environmental Information Association made the top 500 influencers active on Twitter in Clean Air - tackling issues from pollution and urban smog, through to indoor air quality and sick building syndrome! If you haven't already, follow us on Twitter >>https://twitter.com/eia_usa

03/14/2018

Interested in how I turned $2k ad spend into over $28k revenue? It's a marketing system that consistently converts leads into sales, which means you too can use this method and find success. Happy marketing!

https://www.linkedin.com/pulse/ultimate-marketing-strategy-generate-sales-2018-caitlin-johnstone/?trackingId=KrpajCXP23%2FuDqhbhgpJag%3D%3D

10/13/2017

Want to see how you're being categorized by Facebook?

Check it out, here ➡ http://bit.ly/2i7Xfj0

09/22/2017

Ah, the importance of stories, and the importance of teachers with quick wit and good hearts. Teen Press is a favorite of mine. John Seigel Boettner brings years of teaching experience and tremendous passion to his non-profit, which I recommend every teacher bring into their classroom. With the program, you even get an hour one-on-one with John Seigel Boettner, which, let me tell you, will leave you inspired for the rest of the day. 💕

09/19/2017

B2B marketing isn't as intuitive and hardly as sexy as B2C marketing, but someone's got to do it ;). Check out my LinkedIn article describing one of my favorite website visitor "hacks."

It’s a Monday morning and you, as a B2B marketer, go into work, turn on your computer, and bring up your Google Analytics dashboard. All metrics look