Tilt Marketing

Tilt Marketing A boutique firm helping businesses acquire new customers through our multi-channel marketing and advertising work

“Individually we are one drop. Together, we are an ocean”. Thank you for the nomination and - Two incredible femal...
07/27/2020

“Individually we are one drop. Together, we are an ocean”.


Thank you for the nomination and - Two incredible female physicians who are each killing it in their respective fields and are also supermamas!

It’s not just your eyes...this picture is ridiculously blurry. BUT, posting it anyway because it’s the first picture we ...
07/11/2020

It’s not just your eyes...this picture is ridiculously blurry. BUT, posting it anyway because it’s the first picture we have of either of us with our business logo when we first created it 9 years ago (also so hard to see in this photo but swipe 👉).
Mo and I were in a town car on the way to the airport in July 2011, and our new business cards had come in the mail JUST before we loaded our luggage into the trunk!
We officially established Tilt as a company that summer, while we both had full-time corporate marketing jobs. We embarked on this crazy journey as a boutique business marketing agency because we wanted to take what we’d learned over the years in conference rooms and industry marketing summits and start creating strategy and executing marketing plans for businesses that needed our know-how.
It took a few more years until we really built up the courage to let go of those comfortable and stable corporate jobs and dive-in completely, but here we are and the experience has been priceless!
Cheers to all the business owners and entrepreneurs who went after their dreams and made them reality! 👏🥂 @ Westchester County, New York

As marketers in an ever-changing digital world, we actively seek opportunities to learn and grow. We read marketing book...
07/07/2020

As marketers in an ever-changing digital world, we actively seek opportunities to learn and grow. We read marketing books, research data and keep up-to-date on a variety of marketing news topics. We just finished “Product Marketing Debunked” and would highly recommend it to anyone involved in a startup (especially founders) as well as marketers.
The author, Yasmeen Turayhi, writes, “The idea that a great product sells itself is not only the worst advice you can get..it’s a big reason why nearly 90% of the companies and products in Silicon Valley fall flat or fail altogether. If your customer doesn’t understand your product’s value or how to use it, it doesn’t matter how “great” the product is from your perspective. The only perspective that matters in the adoption of your product is that of your customer”.
The book provides guidance on the following:
1️⃣ when you need to hire a product marketer
2️⃣ how to conduct market discovery & validation
4️⃣ how to create a positioning statement
5️⃣ how to create a Go-to-market plan

07/06/2020

Ten days ago, TikTok officially introduced a platform called TikTok for Business. This will act as HQ for all marketing solutions that TikTok currently has available to Brands + Businesses and will house new solutions that will be released in the future.
So, what does this mean for your business? Should you launch a TikTok account?
While there’s been a ton of user growth since January 2020, it’s important to know the following demographic breakdown before you start:
🔸27% of users are between 13-17 years old
🔸42% are between 18-24 years old
🔸With a combined 69% of worldwide users being in the 13-24 year old age range, ask yourself: is it worth the TikTok time commitment to reach an audience of primarily teens/young adults or are my marketing efforts better served elsewhere?
Another consideration: While TikTok has remained pretty tight-lipped on the details of exactly how the algorithm works, there’s evidence that suggests the app will first show your content to people around the same geo-location as you before showing it to a wider audience.
For entrepreneurs operating in a particular area, or businesses with a local storefront, this is 🔑 since there’s no other existing function within the platform that gives you the ability to target an audience based on location.
Lastly, before diving into the world of TikTok, remember: no one wants to watch ads on TikTok - users want trendy, creative, fun, heartfelt, interesting, and genuinely unique content from individual users and brands/businesses alike. Visit tiktok.com/business for content inspiration from other businesses. This will help you develop a strategy for how to approach this platform to achieve marketing success.
If you don’t know how or where to start DM us to help develop a detailed content strategy.

A little inspiration as we all approach a new week! Stay strong, know your value and keep pushing forward and upward!
06/28/2020

A little inspiration as we all approach a new week! Stay strong, know your value and keep pushing forward and upward!

Content is the most significant part of any marketing touchpoint. Building brand awareness, captivating customers and in...
06/26/2020

Content is the most significant part of any marketing touchpoint. Building brand awareness, captivating customers and influencing people to take action (sign up for a newsletter, make a purchase/donation, schedule an appointment/reservation, etc.) are all the reasons we create and publish content through various online marketing channels.
The content that drives the most action? Nine out of ten times, it’s video. Video content is the most dynamic, engaging and interesting choice of any other form of content in 2020.
Video provides an opportunity for brands and businesses to tell their story, and display their products and services in action which helps brands and businesses gain the trust of consumers.
Video is also tremendously effective in triggering an emotional response which converts consumers and strengths the connection between them and that brand/business.
Now that you understand the “why” for focusing on more video content, here are the top video content types that consumers LOVE to watch:
🔸Livestream
🔸Behind-The-Scenes
🔸Product / Service How-To
🔸Expert Interviews / Q&A
🔸Contests / Giveaways
🔸Brand Storytelling
Need video content ideas specific to your brand / business?💡DM us to setup a meeting!

06/13/2020

When was the last time you conducted an audit of your Instagram performance? It’s important to periodically cull through your insights in order to make improvements and kickstart growth / engagement.
Here are 5 easy steps to follow now:
🔸
1️⃣ Unfollow 20-30 accounts you don’t engage with.
🔸
2️⃣ Visit your tagged feed and get rid of tags of your account from spam posts.
🔸
3️⃣ Create a new highlight that’s dedicated to explaining who you are and what your business is all about!
🔸
4️⃣ Create and add custom covers to your Highlights for clearer, stronger branding.
🔸
5️⃣ Make updates to your current bio to keep it fresh and be sure to include a call-to-action.
Drop a ✅ in the comments once you’re done with these 5 steps and tag a fellow business owner that may benefit!

💔Committing to this means we’re making room to .We can all use more guidance so that we can better support the anti-r...
06/02/2020

💔
Committing to this means we’re making room to .
We can all use more guidance so that we can better support the anti-racism movement and better understand the basics of racial justice. Swipe for a much needed list of ways you can act now from NY Bucket List.

If you’re looking for a great book 📚 to read: “Built to Sell” is all about running your company and not letting it run y...
05/27/2020

If you’re looking for a great book 📚 to read: “Built to Sell” is all about running your company and not letting it run you.

Most business owners started their company because they wanted more freedom...to work at their own pace, on their own schedules, make the kind of money they deserve, and eventually retire on the fruits of their labor. Unfortunately, according to John Warrillow, most owners find that stepping out of the picture is extremely difficult because their business relies too heavily on their personal involvement. Without them, their company (no matter how big or profitable) is essentially worthless. But the good news is that entrepreneurs can take specific steps—no matter what stage a business is in—to create a valuable, sellable company. This book details exactly what it takes to create a solid business that can thrive long into the future. Happy reading!

05/21/2020

The answer: YES!
Having a website is a must as people now search online before buying anything. Yet only 25% of small businesses plan to use digital marketing in 2020.
Given the difficult hit the economy has recently taken, it’s never been more crucial to invest in a website for your business. A website offers a wide variety of benefits for businesses of all sizes and most of these benefits increase in value exponentially year over year.
Here are a few reasons to get started on building your business website:
1️⃣ Having a website makes your business more trustworthy and legitimate in the eyes of consumers (84% of consumers, according to a recent survey)
2️⃣ Launching a website allows you to be visible on Google and this means attracting new customers. A well-optimized website can help your business rank well for a variety of search terms and attract a steady stream of new customers.
3️⃣ A website can help give customers a sense of what to expect when they visit your business or hire you.
Showcase your business by including any of the following:
🔸photo gallery of your physical space + team
🔸portfolio of past projects
🔸press coverage
🔸blogger features
🔸client/customer testimonials
🔸professional certifications
🔸awards
🔸community involvement
4️⃣ Having a website gives you the ability to create branded email addresses for you and your team. This adds a level of professionalism to all of your email communication with vendors, partners, colleagues and customers/clients. You also gain the ability to include a personalized signature with all of your contact details, and links to your website and social media profiles.
5️⃣ A website is a great place to make your contact information available to potential customers. Creating a contact form that requires a name, phone number, email address can also help you build an customer contact list for email and SMS marketing. You can also embed Google maps directly on to your website so that customers can find your business easily.

Yesterday, our alma mater Fordham University hosted a videocast in lieu of the traditional commencement ceremony for th...
05/17/2020

Yesterday, our alma mater Fordham University hosted a videocast in lieu of the traditional commencement ceremony for the class of 2020 👨‍🎓👩‍🎓 Cue our trip down memory lane
We were incredibly lucky, not only to attend our graduation day in person 12 years ago, but we also got to do it TOGETHER as siblings! There are 4 years between us but it just worked out that Mo received his Bachelors from Fordham the same day that I received my Masters from Fordham’s Graduate School of Arts & Sciences.

After graduating, we both went on to accept corporate marketing positions. Fast forward (a lot) and here we are running our own marketing agency, so we just want to say to all of the graduates out there: Despite the way this chapter is ending, it marks a new beginning and beginnings are full of so much hope and beauty.
C O N G R A T S !

Ever wonder how some brands can charge 2x- 10x more than another brand with products made in the same facilities and fac...
05/13/2020

Ever wonder how some brands can charge 2x- 10x more than another brand with products made in the same facilities and factories?
These companies have invested the time and money to BUILD their brand.
The reward?
Customer trust, loyalty and a willingness to pay higher prices 💵.
This concept applies to service-based businesses as well. Once trust and reliability is established, your repeat customers will grow.
Building a brand requires a commitment of time and resources, so the question is, do you think your brand is worth it?

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Westchester County, NY

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9148747710

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