LS Media Ecommerce Marketing

12/01/2020

For all of the market share they already command, here's how L'Oréal Paris is executing DTC growth:

"L’Oreal has seven different forms of e-commerce including direct-to-consumer commerce, affiliate social commerce, live-streaming shopping, and subscription-based e-commerce. Also important, hire specialists. "

https://digiday.com/marketing/growing-two-times-faster-than-the-rest-of-the-market-inside-loreals-e-commerce-playbook/

09/24/2020

Great news for FB/IG ad buyers. Will save a ton of time and hassle w/ checking images with text, and the back-and-forth with design changes. Also allows marketers to creatively use larger text on each graphic which will drive more ad engagement, at least for the short term.

The long-standing rule had been shifted to less stringent over the years, with this week marking their complete abandonment of the 20% text rule.

07/02/2020

08/06/2019

Are you creative, print, or web agency? Have Clients that want to advertise online? Partner with the experts at LS Media.

07/18/2019

Want to up you're email game? Brian Dean's email marketing guide is the best thing you can read. It contains tons of valuable info and actionable tactics. via Backlinko

A complete guide to email marketing in 2019. This expert-written guide covers list building strategies, open rates, and more.

10/26/2017

A lot goes into an AdWords audit. We've put together a comprehensive guide to auditing your account, so nothing gets missed by those owl eyes of yours.

10/23/2017

Google will ensure stays relevant. Brands and marketers need to plan accordingly.

One large e-commerce brand noticed a startling shift in organic CTR, with paid ads now earning nearly the same percentage of clicks as organic results. What does this mean and how can sites combat the new trend?

09/13/2017

Studies show Facebook ads are competitive with search and outperform other social media. Wesley Young looks at what makes Facebook effective and provides four takeaways for planning your ad campaigns.

09/11/2017

LS Media client Biowave mentioned in Hartford Business Journal

Like baseball, basketball and other arenas where data is invaluable, analytics has come to pain management.

08/07/2017

Here are 8 easy, actionable wins for local via Search Engine Journal

Making these eight easy improvements will boost your short- and long-term local SEO efforts – and have a tangible positive impact on your rankings.

04/26/2017

In 2020, it’s estimated that CPG and consumer products and brands will spend a whopping $10.26 billion on digital advertising. Yes, you read that right. $10.26 billion. This means that many CPG advertisers are shifting away from traditional media programs and betting big on all things digital. But,…