Backwater Branding

02/27/2023

A brand logo "acts as a symbol of success and a commitment to the customer." I could not have said it better myself! A wonderful article on the importance of a logo.

An accessible logo can inspire brand loyalty and command attention.

02/16/2023

02/12/2023

Check out this new logo design for New Leaf Resume Writing, a business dedicated to creating professional resumes that land dream jobs!

02/03/2023

Combination logos include both the business name and a symbol. It may also include the business’ tagline or slogan. This is one of the most popular logo types and is beneficial to new businesses as it clearly identifies your brand. They are also easy to edit down as your brand gains recognition.

02/03/2023

Abstract logos are similar to pictorial marks, but instead of a graphic representation of a real-world object, the design is more (you guessed it) abstract. These logos use nonrepresentational elements like geometric forms, conceptual patterns, or illustrations to communicate a brands message. New businesses should be hesitant about using abstract logos as they are not necessarily visual representations of their brand. Once a business begins gaining recognition, this logo type would be effective.

02/03/2023

Pictorial Marks are the opposite of Wordmarks and Monograms. They are graphic-based, using an icon or a symbol to represent a real-world object. These logos are simple and straightforward, but they do not use words or titles to convey their message, so they are best used for well-recognized brands.

02/03/2023

Monograms are also word-based, but they use a business’ initials to represent their brand. If your business name is long, consisting of multiple words or names, it might be difficult to successfully present as a logo. Monograms help to condense those names into something more succinct and recognizable.

02/03/2023

Wordmarks are word-based logos that focus solely on the business name. They do not use graphics and instead focus on font, spacing, and color to stand out. These logos are simple and timeless and work well for businesses with a short, distinct name. This type of logo is also useful for new businesses as it establishes and increases brand recognition.