05/09/2026
Your page isn't your website. It's a rental.
Meta can change the rules, bury your posts in the algorithm, or restrict your page — and you have zero say in any of it. Meanwhile, the average business page post reaches 1-5% of followers. If you have 400 followers, that's roughly 4 to 20 people seeing your content.
For Wilmington small businesses depending on Facebook as their only online presence, that's a risk most don't notice until something goes wrong.
We broke down exactly what a page can't do for your business — and what a real website changes.
Read it here: https://risingtidedigital.us/blog/facebook-page-vs-website-wilmington-nc.html