09/23/2025
WSPD – “Beyond The Uniform”
The WSPD came to us with an idea: “We need to show the real lives of the officers behind the uniform.”
So we turned that seed into a four-part social campaign—three quick-hit pieces plus a two-minute story that dug deeper.
We rode night shift. Twice.
Not algorithm filler. Not full-blown documentary. Just the right balance of authentic storytelling for social.
That guy fishing on a quiet afternoon? Police officer.
The high school track coach Police officer.
Racing cars at Bowman-Grey on the weekend? Police officer.
A father and his twin sons, ripping dirt bikes together? Police officers.
Produced, shot, and edited over the course of six weeks, the campaign gave WSPD a sharper, more relatable voice online and helped spark new interest in their recruiting efforts.
Client:
Creative Development + Production: .co
Editor:
