Black Sheep Creative

Black Sheep Creative Social media ads management to bring you more customers and more sales.

The first meetup of the Winter Garden Business League was so successful that we've booked four more dates. The Mary Kay ...
04/11/2023

The first meetup of the Winter Garden Business League was so successful that we've booked four more dates. The Mary Kay Dream Center is hosting the WGBL for the second and fourth Fridays in April and May. I'll keep it going as long as people keep coming! Our next meeting is Friday, April 14 at 301 SOUTH Tubb St. It is a paid venue, so I'm asking for voluntary cash donation of $3 to $5 per person. Start planning your 30 second intro and keep it tight. We want everyone who wants to speak to do so, and we've got to get back to work on time. Looking forward to seeing everyone there!

Who's up for IN PERSON meetups at Plant Street Market? I started this group for online business networking and (hopeful...
03/15/2023

Who's up for IN PERSON meetups at Plant Street Market? I started this group for online business networking and (hopefully) twice monthly meetups! Go to Facebook.com/wintergardenbusiness

FREE PHOTOS! Do you own a dance studio and need copyright-free photos for social media? I have 15 FREE stock photos ju...
03/02/2023

FREE PHOTOS! Do you own a dance studio and need copyright-free photos for social media? I have 15 FREE stock photos just waiting for you to grab and slap your logo on! Pop over to blacksheepads.com/links for your free photos!

What the heck is a marketing funnel? If you don’t know, you’re not alone! Moon Pie the Marketing Sheep will break it do...
03/02/2023

What the heck is a marketing funnel? If you don’t know, you’re not alone! Moon Pie the Marketing Sheep will break it down in my latest blog post. It’s a quick read at the link in my bio!

What the heck is a marketing funnel? If you don’t know, you’re not alone! Moon Pie the Marketing Sheep will break it do...
02/08/2023

What the heck is a marketing funnel? If you don’t know, you’re not alone! Moon Pie the Marketing Sheep will break it down in my latest blog post. It’s a quick read at blacksheepads.com/links

Perfect weather out at . My favorite park because it’s the quietest and has all the trees. Valentine’s Day is coming bu...
02/04/2023

Perfect weather out at . My favorite park because it’s the quietest and has all the trees. Valentine’s Day is coming but no broken hearts here.

Miss Moon Pie is on the job at Black Sheep Creative to answer your marketing questions! Wondering how the heck Facebook...
01/26/2023

Miss Moon Pie is on the job at Black Sheep Creative to answer your marketing questions! Wondering how the heck Facebook knows about your Star Wars lunch box collection? Unsure where to put your advertising budget? Hint--it's not the church newsletter! Ask Moon Pie, and we'll record a video answer. Post your question in the comments or DM me!

As seen at . Have a safe holiday—and remember, all this stuff supposed to be fun! If it’s stressing you out, it’s not w...
12/24/2022

As seen at . Have a safe holiday—and remember, all this stuff supposed to be fun! If it’s stressing you out, it’s not worth it. Stay warm!

Did you write in your gratitude journal today? What if instead of being grateful just to have the bare minimum (time, m...
12/17/2022

Did you write in your gratitude journal today? What if instead of being grateful just to have the bare minimum (time, money, attention from our partners), we decided to ask for more? Check out blacksheepads.com/links to learn why I think gratitude culture is BS.

My FB ads mentor calls bad offers “ugly babies.” You can dress them up and put bows on their bald heads, but there’s no...
12/15/2022

My FB ads mentor calls bad offers “ugly babies.” You can dress them up and put bows on their bald heads, but there’s no disguising an ugly baby.

In other words, you may have a great product that solves all the customer’s problems. But if the offer you’re making stinks, nobody’s buying.

So what do we do with ugly babies? When someone tells me they have a great product that’s not selling, I take them through a series of questions to figure out where it all went wrong. Ask yourself these questions to find out where your bottleneck is. Then, get down to work to make that baby a lot more presentable.

Ugly Baby Diagnosis Questionnaire

Did you validate your offer? You might have had a dozen people tell you you’re a fabulous coach, but did anyone actually PAY for coaching? Did they think it was worth the cost? How many people have you made sales to through organic or paid channels at the price you’re asking? One or two isn’t enough validation. Depending on the price and the service, you might need a hundred or more takers to know if your offer is a good one.

Are people opting in to your lead magnet? If not, it means you haven’t zeroed in on the thing that lights them up!

If they are opting in, do you know if they’re using the information you gave them? If you don’t know, ask them to post their ideas using a unique hashtag. Or add a button to email you directly with questions. Your lead magnet is one place where your customers get to know, like, and trust you. Make sure it’s doing the heavy lifting to sell your product.

How much of your videos or webinars are they watching? Your software should tell you exactly how much is being viewed. You may need to sparkle a bit more to show off your personality, explain the offer better, or make it a little more tempting.

Is your landing page doing its job? Is it making the offer look so good that the customer would be LOCO not to click “BUY”?

And finally, if you get that high ticket customer on the phone, do they pull the trigger or have to “think about it” and ghost you afterward? You may need a new sales script, new talking points, or a way to sweeten the offer.

Hopefully this checklist can help diagnose your ugly baby and give you some direction on bringing it back to life. The good news is that there are lots of cures—from rewriting your webinar to choosing a different lead magnet or funnel to brushing up your salesmanship. You got this! But if you don’t, shoot me an email and I can help with a treatment plan!

I almost did NOT transition my business from photography to marketing because I was afraid of what people would think of...
12/12/2022

I almost did NOT transition my business from photography to marketing because I was afraid of what people would think of me.

I mean, dance photography was very fulfilling, but it wasn’t paying the bills, and I felt like a HUGE failure. And moving into the online marketing world would mean that I couldn’t rely on pretty pictures of superhuman dancers to fill up my social media. I would have to show up AS MYSELF. Yikes!

I've only recently discovered that this FEAR of standing out has been holding me back big time.

I was feeling restless with my life, and with my business. It was not successful enough yet, and specifically, not going in the direction I wanted.

I LOVED photography and working with clients, yet I was thirsting for more.

My first thought was NOT to be greedy and be grateful for what I do have.

But, when the idea of turning my business in a new direction kept coming back to me without fail, when I felt that morning dread despite having a business that I loved, I knew I had to listen.

The hard truth is that most humans crave acceptance.

No one wants to be exiled from the tribe, and we certainly don’t want to ruffle any feathers.

It can feel super painful.

And moving away from dance photography felt like a betrayal of all the time and energy and expertise I had gained. I mean, I had moved my life and boyfriend clear across the country to Orlando to do this!

But the truth is, I was scared of the responses of all those friends who had encouraged me and told me how beautiful my work was. They would be so disappointed!

I was making up these excuses that if I do this thing I really want, the sky is going to fall. But the sky hasn’t fallen yet—since most people are BARELY paying attention to us. In fact, everyone I’ve told that I’m phasing out the dance photography has been super encouraging!

We have the right to ask for more. We have the right to switch things up. We have the right to add our unique twist to the world to accomplish the great things we have dreamed of. We are allowed to change course.

Regardless of what other people think!

If we don’t ask, I can promise you no one else will.

I went to school for graphic design a million years ago, and for a while in the early 2000’s, I ran a design-only studio...
12/08/2022

I went to school for graphic design a million years ago, and for a while in the early 2000’s, I ran a design-only studio. I quit doing it because I realized that GRAPHIC DESIGN doesn’t sell products.

No one ever bought a product JUST because they like the logo. Or stayed at a hotel because they liked the letterhead. Or bought from a website because of the font.

Don’t get me wrong. BAD design can tank a product in a second. People don’t trust companies whose packaging or website is confusing, messy, or ugly. But people don’t buy this thing that you’ve spent your blood, sweat, and tears on because of the logo either.

And if you’ve been in the online entrepreneur world for five minutes, you’re no doubt getting bombarded by business coaches telling you to work on that logo! Most programs or coaches will get you to waste far too much time on things like website, logos, printing business cards, writing personal letters from the perspective of your ideal customer avatar, etc. And they’ll have you spend far too little time on the MONEY MAKING tasks of your business!

And I’ve come to believe that, even in this day of organic social media marketing, the best thing you can spend money on is advertising. Why? Because no one will see your amazing logo (or pay you!) if they don’t know you exist!

So many people have said to me: If ONLY I had spent some on advertising at the beginning. Advertising (even a little a day!) is a great way to find out who likes what you're talking about and what kind of offerings they’re willing to pay for!

So here's the truth: Start advertising way before you think you need it. Start recording FB lives on various topics and promote them! Then, start using them to run paid (I know, scary!) ads.

All those courses and programs that you think will be the ticket to your success are NOT. They are, my friend, just another fancy distraction from just putting yourself out there!

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Winter Garden, FL

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