The Marketing Advisory Network

The Marketing Advisory Network Be sure to visit the resources page to access lots of free strategy tools designed to optimize your return on marketing efforts.

This month we celebrate our 10th Anniversary with an entirely new website. Check out our new look and free resource sect...
02/26/2022

This month we celebrate our 10th Anniversary with an entirely new website.

Check out our new look and free resource section.

Our analytical expertise, combined with years of finely honed gut instinct, enables revenue growth, new opportunity identification, improved efficiencies and stronger collaboration between marketing and sales functions.

When Covid hit I had to transition in-person workshops to virtual experiences. My super power had always been reading bo...
01/26/2022

When Covid hit I had to transition in-person workshops to virtual experiences. My super power had always been reading body language in a room and finding ways to keep an audience engaged and focused on the mission at hand.

To mimic the experience virtually I had to find new tools, rework the flow of workshops and even update exercises for the new format.

I'm pleased to say, the feedback on the changes I made have been very rewarding and I feel confident in the transformation. But let me tell you, it is HARD to create the same kind of personalized, engaging, high impact experience virtually. Your participants have a lot more distractions and body language is limited to facial expressions even with the use of video. And we can't forget the tactile interactions present in-person strategy sessions have to be translated to virtual ones.

After a bit of experimentation I now use Zoom + Miro for all of my collaborative facilitation. The combination offers everything I need to make a great experience whether I'm teaching a class, hosting a workshop or facilitating a strategic planning session.

Today, I took the time to become Collaborative Meetings verified on Miro. I'm glad I did. I learned about a couple of features I hadn't used in the past. I can't wait to put them into practice for post workshop action management.

05/04/2021

Feeling grateful to all "Unleash Possible" readers.

It's so much fun watching this one minute course commercial! This class was a labor of love.
03/25/2021

It's so much fun watching this one minute course commercial! This class was a labor of love.

If you want to make a positive impact on your business (and get ahead in your career), you need to develop the financial acumen to measure, make informed decisions based on actual data, and communicate marketing's greater impact to your CFO and management team.

When it became clear that I'd be hosting workshops and planning meetings virtually for an extended period of time I knew...
09/08/2020

When it became clear that I'd be hosting workshops and planning meetings virtually for an extended period of time I knew I wanted to dig deep into what makes virtual learning effective.

That's when I called in an educational expert, who just happens to be my brilliant sister! I knew I couldn't keep the conversation to myself.

http://marketingadvisorynetwork.com/resources/unleash-possible-podcast/

In Episode 77 of "Unleash Possible" Kristan shares some really practical tips for making a remote workshop effective for all participants.

Unleash Possible is dedicated to sharing strategies and tactics that drive revenue for B2B companies. You’ll learn from the best sales and marketing leaders in the world as they share the revenue catalysts that create the biggest impact in their organizations.

Honored to see "Unleash Possible" as  #9 on this list of 100 Best B2B Marketing Books of All Time. Some of my favorites,...
05/20/2020

Honored to see "Unleash Possible" as #9 on this list of 100 Best B2B Marketing Books of All Time. Some of my favorites, and some new finds on the list.

The 100 best b2b marketing books recommended by Kirk Borne, Steve Blank, Michael Hyatt, Douglas Burdett and Adam Gabriel Top Influencer.

Free office hours: Welcome back marketing. Would love to see you there! https://tinyurl.com/ycz4brdbIn addition, there a...
04/30/2020

Free office hours: Welcome back marketing. Would love to see you there!

https://tinyurl.com/ycz4brdb

In addition, there are expert office hours on federal loans, unemployment, sales and more!

Businesses are facing unprecedented challenges right now. Expert Solutions for COVID-19 Business Challenges. Free for Six Months. Join us today!

It's not business as usual, but it's still business.Great chat with Ethan Beute about customer experience in the midst o...
03/31/2020

It's not business as usual, but it's still business.

Great chat with Ethan Beute about customer experience in the midst of our global pandemic.

" ?" It's gone. What have you experienced recently as a customer? Any especially good or bad uses of messaging or communication channels... 10 comments on LinkedIn

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