02/21/2025
👀 I spotted this notification while posting a Reel for a client this morning:
“Reels made with Edits are optimized for high-quality playback on Instagram.”
With ’s new Edits tool launching next month (if all goes as planned),I’m curious what this could mean for how content is prioritized. A few possibilities:
⚡ A push to keep creators editing in-app rather than using external tools.
📈 A potential algorithm boost for Reels made with Edits (like how in-app trends & original audio perform better).
🎥 A more polished, “verified” feel that makes these videos stand out in the feed.
If Instagram really wants us to edit in-app, I hope they bring real tools that both enhance & streamline the editing process for us social media professionals and content creators. Right now, is still my go-to with TikTok's in app editing tool coming in second.
So, while I am cautiously optimistic about Edits, I will absolutely be testing it out as soon as it launches. 🎞️
