Weathers Strategy Group

09/01/2026

A content calendar is not a communications strategy.

A calendar answers when and where. Strategy answers why, for whom, and what should change.

Before drafting a social post, list four things:

1️⃣ the audience,
2️⃣ the organizational goal,
3️⃣ the single message, and
4️⃣ the action you want.

Then choose the channel and format.

When the strategy is clear, content becomes easier to create, approve, and measure: https://www.weathersstrategygroup.com/work/services

04/23/2026

Five certifications. One standard of excellence.

Weathers Strategy Group currently holds:

• Women's Business Enterprise National Council - WBENC
• DOBE (Disability-Owned Business Enterprise, via Disability:IN)
• U.S. Small Business Administration Small Business
• SAM.gov registered
• Better Business Bureau Accredited

Each credential reflects a commitment to professional standards and credible practice. Together, they make it straightforward for partners in higher education, workforce development, and mission-driven sectors to count WSG toward supplier diversity and small business goals.

If your team is shaping its 2026 partner roster, we'd love to talk.

https://www.weathersstrategygroup.com/about/certifications

04/20/2026

Some news from WSG: we're now officially certified as a Disability-Owned Business Enterprise (DOBE) through Disability:IN.

This joins our existing credentials, bringing WSG to five active certifications: WBENC, DOBE, SBA Small Business, SAM.gov, and BBB Accredited. Together, they make it easy for clients to count WSG toward supplier diversity and small business engagement goals.

More than a checkbox, though. These certifications reflect how we show up: professional standards, continuous learning, and credible practice in service of the clients and communities our work supports.

Grateful to keep doing this work!

12/23/2025

As the year comes to a close, we’re grateful for the partnerships and conversations that made it a strong one.

Wishing you a holiday season wrapped in joy, tied with gratitude, and shared with those who matter most. 🎁✨— Weathers Strategy Group

05/21/2025

The founder of the Learn & Work Ecosystem Library, Holly Zanville, a research professor through the Program on Skills, Credentials & Workforce Policy at George Washington University, was recently on AACRAO's Credential Chat podcast. Watch and listen to the conversation here! https://www.youtube.com/watch?v=nT87cEXzsBY&list=PL8WKKh8ZLeEdKOG7iTOKJY_mNdGJTPk65

Thank you, AACRAO & Noah Geisel, for the opportunity!

AACRAO seeks to add clarification and understanding to the field of innovative credentials. Check out Credential Chats, new episodes out each Monday, hosted ...

02/03/2025

Weathers Strategy Group is proud to announce that we are certified as a Women's Business Enterprise (WBE) through the Women's Business Enterprise National Council (WBENC), the nation's leading third-party certifier of businesses owned and operated by women.

The WBENC Certification process has confirmed that our business is at least 51% owned, operated, and controlled by a woman or women, and has the appropriate structure and strategic business planning and implementation in place. Lucia Weathers is the owner and CEO of Weathers Strategy Group, and works with some incredible women as part of the group!

01/24/2025

Today (and all days), we celebrate the transformative power of learning and knowledge.

Education is the key that:

🔓 unlocks human potential,

🌟 fosters innovation,

🌎 builds a more sustainable world,

🫂 empowers individuals,

🧑‍🤝‍🧑 strengthens communities, and

🧬 drives progress for all of humanity.

Happy International Day of Education from Weathers Strategy Group!

01/04/2025

Happy New Year to all. WSG wishes you peace, health, and prosperity!

#2025

12/24/2024

🎉 Happy Holidays from Weathers Strategy Group! 🎉

As we wrap up another incredible year, we want to extend our warmest wishes to all our clients, partners, and followers. Your trust and collaboration have been invaluable to us, and we are grateful for each and every one of you.

May this holiday season be filled with joy, laughter, and cherished moments with your loved ones. We look forward to embarking on new journeys and achieving great success together in the New Year.

Cheers to a wonderful holiday season and a prosperous 2025! 🌟

Warm regards,

Weathers Strategy Group

11/21/2024

Congratulations to all of the individuals and organizations that are a part of the LER Accelerator Coalition and the Learn & Work Ecosystem Library.

The LER Accelerator Inventory is an extensive document, filled with numerous resources, examples, and work that can help others .

Special shout-out to our colleagues at IronGate who helped with the design and layout of this beautiful publication.