Augmented Hype

25/01/2023

Our founder Rich Watson on the link podcast

14/12/2022

Get ready to take flight with Augmented Reality! John Bashyam showcases his incredible concept for an AR flight experience that will transport you to breathtaking new destinations. Watch this video and join us on this journey of discovery of !

14/12/2022

Let AR do the heavy lifting - assemble furniture with ease and precision!

Video Courtesy Of YORD Studio

12/12/2022

Get ready for an AR experience like no other! Gorillaz is bringing the magic of augmented reality to life with immersive performances in London and New York. Don't miss out - this will be a one-of-a-kind journey!

09/12/2022

AR Has A Host Of Benefits For Marketing, Here Are Just A Few:

28/10/2022

This month on the Augmented Marketers Podcast, we have a very special guest host who is going to help us explore the many ways marketers can use augmented reality for their brand awareness campaigns and how it might even benefit consumers.
Listen Here: http://ow.ly/Ku6Y50LnwXF

The expert opinion of Prof Joachim Scholz from Brock University's Goodman School Of Business will be invaluable as he specializes in XR/VR research and education!
Find out more about Dr. Joachim Scholz:
http://ow.ly/8b4l50LnwXG
http://ow.ly/EEqj50LnwXE

01/10/2022

The biggest thing a customer wants to know when purchasing a product is how exactly it will fit into their lives.

Do these sunglasses suit my round face?

Does this couch match the carpet and the drapes?

Do these pants make my butt look big?

How do I use this fandangled machine?

Getting the correct answers via the usual online avenues has worked in the past - to a degree.

There is always a point where learning through images, videos, and notes hits a wall, and this is exactly where AR can jump in.

It is the solution to some of ecommerce’s most super obvious pain points, allowing consumers to try, interact with, and imagine your product in their life.

This has to be an expensive solution, though, right?

Head over to our newsletter and find out more about Augmented Hype's top 5 excellent yet affordable AR apps you could be using today!

http://ow.ly/BXa950KXLVe

30/09/2022

"We wanted to focus on discovery with the AR experience, helping people learn about our product quality while having fun," says Viviane Pepe, Communications Director at Avon.

Avon wanted to shine amongst other sponsors of a popular Brazilian reality show while also showcasing its products' benefits. Enter: augmented reality ads.

The AR filter that Avon created included a game in which users could have avatars that looked like the TV show participants. By playing, people earned points that could be redeemed for a range of Avon products!

📶THE RESULTS

✨200,000+ people opened the AR filter

✨40,000+ leads captured

✨Buzz on Brazilian media AND on international social media!

The Facebook AR ad campaign led to:

📣2.2x greater lift in recommendation for the brand!

📣1.7x greater lift in action intent compared with the more typical ad campaign!

Avon’s use of a gamification element that tied the experience to brand messaging and lead generation is what led to these OUTRAGEOUS results.

26/09/2022

As we all know, Facebook and Instagram took a rather large hit to the groin when the iOS 14 update, henceforth referred to as The “Update”, was released on April 26 2021.

Now, over a year on from The “Update”, we are able to see exactly what effects it had, and these results can help shape our next moves.

While people may have experienced the loss of web and app activity, demographic, and/or interest data after The “Update”, this loss can be easily offset.

The answer is found in collecting information directly from your audience through your ads, in combination with using engagement metrics to measure how well your ad is resonating.

Great engagement insight is a given with interactive ads, and you can improve your ad creative at a consistent rate with this information.

This is where the AR ad mini funnel comes in...

Want to learn more about augmented reality ads - the mini Facebook funnel your brand needs RIGHT NOW?

Read our latest newsletter here: https://www.linkedin.com/pulse/ar-ads-mini-facebook-funnel-your-business-needs-now-rich-watson

As we all know, Facebook and Instagram took a rather large hit to the groin when the iOS 14 update, henceforth referred to as The “Update”, was released on April 26 2021. The “Update” led to Facebook and Instagram ad campaign performance tanking across the board, with targeting, reporting, o...

26/09/2022

Did you know that returns are a $550 billion problem, which AR can help fix?

AR-guided purchases led to 25% decrease in returns!

In this episode of Ads Unleashed, we dive into how to crush the competition with Augmented Reality Marketing.

• Why does AR stand out in the paid ads auction?
• Why will your customers remember you and not them?
• How to use AR for retention and reconnecting with lapsed audiences!

Tune in!

Spotify: https://open.spotify.com/episode/5dTFbW6LsAq2gc8KJnXMcl?si=f12d6bdf39b04e3b

Apple: https://podcasts.apple.com/au/podcast/ads-unleashed/id1530278642

24/09/2022

Want to know the real difference between AR and VR? AR is the future of marketing, of course!!!

AR increases the user’s experience in the real world while VR creates an imaginary setup to experience the digital world, isolated from the real world.

This means AR can bring value to your potential customers from other places in their reality. Smart phones are the perfect example, and who doesn't have one of those these days!?

Social media is also one of these places. Combine smartphones and social media together?

Augmented reality can bring your ads to LIFE!

Book a FREE Discovery Call with us TODAY, and let's cut through the noise - together.
www.augmentedhype.com/