BC Agency Global, 2nd Floor, CT3 Tower, X2 Dai Kim Apartment Block, Tran Hoa Street, Dai Kim Ward, Hoang Mai District, Hanoi (2026)

25/09/2026

KNOCK KNOCK KNOCK, MID-AUTUMN HAS ARRIVED AT BC AGENCY! 🥮🌕

The Mid-Autumn Festival has officially “knocked on the door” of BC Agency! And just like every year, we turned the festive spirit into lovely gift boxes for our BC-ers.

Amid all the briefs flying in and deadlines chasing us, a box of delicious mooncakes is all it takes to make the office a little more cheerful. Some received their gifts, some took the chance to snap a few photos, and some had already “flexed” their Mid-Autumn treats on social media - good food, good photos, and good company. That’s how we celebrate the Moon Festival at BC!

💛 Wishing our BC family a joyful Mid-Autumn Festival filled with laughter, happiness, and plenty of memorable moments with your loved ones.

🌕 On this special occasion, BC Agency would also like to thank our valued partners and clients for your continued trust and support. Wishing you a peaceful, happy, and love-filled Mid-Autumn Festival!
____
💌 BC Agency
☎️ WhatsApp: +8483 8586 166
🌐 Website: https://bcagency.asia/

27/08/2026

🇻🇳 NATIONAL DAY HOLIDAY ANNOUNCEMENT - 2/9 🇻🇳

Dear Valued Clients and Partners,

On the occasion of Vietnam’s Independence Day, BC Agency would like to inform our valued Clients and Partners of our holiday schedule to ensure convenient communication and coordination:

📍 Holiday period: Monday, August 31 through Wednesday, September 2, 2026
📍 Business resumes: Thursday, September 3, 2026

During the holiday, our support channels may experience slightly longer response times than usual. For urgent matters, please contact us via Hotline: 083 8586 166 for timely assistance.

We sincerely appreciate your understanding and cooperation, and we look forward to serving you again when our operations resume.

Best regards,
BC Agency.
____
💌 BC Agency
☎️ WhatsApp: +8483 8586 166
🌐 Website: https://bcagency.asia/

26/08/2026

Marketers Now Have a New “Target Audience”: AI

For years, Marketing has revolved around one key question: “How do we get customers to discover and choose our brand?”

But as ChatGPT, Gemini, and other AI tools increasingly become the first place people turn to for information, Marketers are facing a new challenge:
“How do we make AI understand our brand correctly - and recommend it?”

This is no longer a future scenario. It is already becoming part of how people search for information every day.

Instead of opening Google, browsing multiple websites, and piecing the information together themselves, more people are choosing to ask AI directly - questions such as: “Which Marketing Agency is best suited for an SME?” or “Which advertising platform is most effective for B2B?”

At this point, AI is no longer just a search tool. It is becoming an intermediary layer that helps users filter information and surface their initial recommendations.
This also means businesses are no longer competing solely for visibility in front of customers. They are increasingly competing to be selected by AI.

However, AI does not evaluate brands in the same way people do.
AI is not persuaded by a catchy slogan, a visually appealing design, or an emotionally engaging ad. Instead, it favors brands with clear and in-depth information, a consistent content ecosystem across multiple platforms, and credible third-party validation.

In other words, if businesses once focused primarily on optimizing to rank at the top of search results, they now also need to build a high-quality content ecosystem that AI can understand, trust, and confidently surface as an answer.

This is why many industry experts believe Marketing is entering a new phase.
Today’s Marketers increasingly need to work with two “audiences” at once: on one side are consumers - the people who ultimately make purchasing decisions; on the other is AI - the system increasingly influencing which brands customers see, what information they encounter, and which options they consider first.
____
💌 BC Agency
☎️ WhatsApp: +8483 8586 166
🌐 Website: https://bcagency.asia/

24/08/2026

GEO Does Not Replace SEO - It Is Changing SEO’s Role

The rise of GEO (Generative Engine Optimization) and AI-powered search tools has recently raised an important question: Does SEO still matter when AI can answer most queries in seconds?

Perhaps, however, we need to look at the question from a different perspective.

AI can synthesize information and generate answers within seconds. But AI does not create knowledge from scratch. To generate an answer, AI still needs to draw on existing sources of information, including business websites, news publications, industry resources, expert content, and other authoritative sources.

This means that as AI becomes more sophisticated, the demand for high-quality, reliable information sources will only increase. And this shift is creating a new role for SEO.

Traditionally, SEO has focused on helping websites rank on search engines and drive organic traffic. Today, its role is expanding: building a content ecosystem that is clear, authoritative, and well-structured enough to be understood and referenced not only by search engines, but also by AI systems.

This is particularly relevant for B2B businesses and industries with longer decision-making cycles. AI can help potential customers gain an initial understanding of a product, service, or industry. But when they need to evaluate a company’s capabilities, review case studies, understand its processes, or validate real-world results, the website remains a key destination for verification before making a decision.

Therefore, GEO does not diminish the value of SEO. Instead, the rise of AI is expanding its role - from optimizing content to be discovered, to building a trusted content and data foundation that can be understood and referenced by AI while also earning the confidence of potential customers.

That is why businesses should not treat SEO and GEO as competing alternatives. GEO helps brands gain visibility across new AI-powered search touchpoints, while SEO remains the foundation for building the content, website, and data ecosystem that both AI systems and customers can trust.
____
💌 BC Agency
☎️ WhatsApp: +8483 8586 166
🌐 Website: https://bcagency.asia/

18/08/2026

WANT BETTER AD PERFORMANCE? START WITH YOUR CREATIVE

Many businesses spend a significant amount of time trying to choose “the best-performing ad creative” based on assumptions, then put their entire budget behind it.
But in reality, no creative can be guaranteed to perform before it has been validated by the market.

A successful ad creative is not simply about having an attractive design or compelling content. Its performance depends on multiple factors - including the right customer insight, messaging, timing, audience, and how the algorithm delivers the ad to different audience segments.

That’s why agencies and in-house marketing teams test multiple creative variations within the same campaign. Each version can experiment with different headlines, visuals, videos, CTAs, or messaging angles to identify the combination that delivers the strongest performance.

More importantly, creative is not just an advertising asset - it is also a data-gathering tool.
Every test provides valuable insights into what customers respond to, which messages drive the most conversions, and which creative directions are worth scaling and investing in further.

Don’t guess which creative will work. Test, learn, optimize, and scale.
____
💌 BC Agency
☎️ WhatsApp: +8483 8586 166
🌐 Website: https://bcagency.asia/

12/08/2026

🏖️ NOTICE OF “COMPANY TRIP 2026” OFFICE CLOSURE 🏖️

After days of working hard on campaigns, deadlines, and all kinds of briefs, the BC team will be taking a short break from the screen to rest, recharge, and enjoy Company Trip 2026 together.

To help our valued customers and partners plan their work and arrange any necessary communications with BC accordingly, we would like to formally announce our office closure schedule as follows:

🌴 Office Closure: August 13 - 15, 2026
💼 Business Resumes: Monday, August 17, 2026

❗️ During the closure:
- Our support channels may experience longer response times than usual.
- For urgent matters requiring immediate assistance, please contact us via ☎️ Hotline: 083 8586 166.

We sincerely appreciate your understanding and cooperation, and we look forward to serving you again when our operations resume!
____
💌 BC Agency
☎️ WhatsApp: +8483 8586 166
🌐 Website: https://bcagency.asia/

03/08/2026

AI IS NO LONGER A "TREND" - IT'S BECOMING MARKIETING'S NEW INFRASTRUCTURE

Over the past two years, artificial intelligence has been widely regarded as the biggest disruption in the marketing industry. While businesses once debated whether they should adopt AI, the conversation at Cannes Lions 2026 has clearly evolved into a different question:

"How can AI be integrated across the entire marketing workflow?"

This became one of the defining themes at this year's world's largest festival celebrating creativity in advertising and marketing.

According to Advertising Week's Cannes Lions 2026 recap, AI has moved well beyond the experimental stage. Brands, agencies, and technology platforms are rapidly embedding AI into their day-to-day operations - from customer research and content creation to data analysis and campaign performance optimization.

This shift highlights a fundamental reality: AI is no longer a breakthrough competitive advantage; it is becoming core marketing infrastructure, much like CRM systems and advertising platforms before it.

Interestingly, the more AI dominated the conversations at Cannes Lions, the more one message became clear: technology may transform how marketing is executed, but people remain the driving force behind effective marketing.

AI excels at accelerating workflows, improving operational efficiency, and automating repetitive tasks. However, strategic direction, customer insight, audience understanding, and the development of compelling brand messaging remain inherently human capabilities.

Ultimately, technology only creates value when it is guided by sound marketing strategy.

As AI becomes a baseline capability across the industry, simply having access to the technology is no longer enough to differentiate a business. Competitive advantage will belong to organizations that can integrate AI into their marketing strategy effectively - bringing the focus back to where it has always mattered most: strategic thinking, creative excellence, and a deep understanding of customers.
____
💌 BC Agency
☎️ WhatsApp: +8483 8586 166
🌐 Website: https://bcagency.asia/

27/07/2026

BRANDING VS PERFORMANCE MARKETING: WHICH STRATEGY IS RIGHT FOR YOUR BUSINESS?

One of the most common misconceptions among businesses is:
"If you want sales, invest in Performance Marketing. Branding is only for companies with large budgets."
In reality, these are not two competing strategies. Branding and Performance Marketing serve different purposes, but together they reinforce and amplify each other's impact.

Branding builds brand awareness, establishes trust, and secures a lasting place in customers' minds. When people already recognize and trust your brand, Performance campaigns are more likely to capture attention, improve conversion rates, and reduce customer acquisition costs.
At the same time, Performance Marketing provides valuable insights into customer behavior and campaign performance, enabling businesses to continuously refine their messaging, creative assets, and overall brand strategy.

When executed together, Performance no longer has to constantly acquire customers from scratch, while Branding becomes measurable through tangible business outcomes.
This integrated approach is known as Brandformance - a marketing strategy that combines long-term brand building with performance-driven ex*****on. Increasingly adopted by modern businesses, it helps drive sustainable growth while delivering measurable results in the short term.

At BC Agency, we integrate strategic brand thinking with performance-driven marketing to ensure every campaign not only generates immediate conversions but also strengthens your brand for long-term, sustainable growth.

Get in touch with BC Agency today for a tailored marketing consultation!
____
💌 BC Agency
☎️ WhatsApp: +8483 8586 166
🌐 Website: https://bcagency.asia/

24/07/2026

🎬 [BTS] BC x Jushun | Behind every frame of reassurance

This production may not have featured high-energy action shots, but it was definitely one of the most detail-oriented projects the BC team has worked on.

Because with Jushun, we weren’t just filming a product - we were capturing the feeling of comfort, safety, and peace of mind within a family’s living space.

A great deal of attention went into every detail: from lighting setup and close-up angles that highlighted the chair’s materials, to camera movements that showcased its functionality, and carefully arranged scenes designed to feel as natural and authentic as possible.

Every brand tells its story in its own way. For Jushun, BC chose to tell it through subtlety, authenticity, and thoughtful emotion - reflecting the way the brand naturally becomes part of everyday life.
____
💌 BC Agency
☎️ WhatsApp: +8483 8586 166
🌐 Website: https://bcagency.asia/

BC Agency Global

25/09/2026

27/08/2026

26/08/2026

24/08/2026

18/08/2026

12/08/2026

03/08/2026

27/07/2026

24/07/2026

Address

Website

Alerts

Contact The Business

Shortcuts

Share

Category

Listing takedown request