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At SOSP Consulting Group, we specialize in guiding FDI investors, solopreneurs, and SMEs through the complexities of entering, expanding, and thriving in the vibrant Vietnamese market. Don’t leave your market entry to chance. Let SOSP Consulting provide you with the critical insights you need to succeed in Vietnam. Book a 30-minute consultation with us today to discuss your specific needs and lear

n how our tailored market research services can help you achieve your business goals. Booking: https://sospgroup.com/contact-us.html

A common situation we see in SMEs:The company invests in a new ERP, CRM, or internal system.The rollout starts.Training ...
15/05/2026

A common situation we see in SMEs:
The company invests in a new ERP, CRM, or internal system.
The rollout starts.
Training sessions happen.
Everyone agrees to use the new platform.
But a few weeks later:
- employees continue updating old spreadsheets
- departments maintain parallel workflows
- managers request reports in the old format
- teams complain the new system is “too complicated”
Eventually, the business operates with:
- one official system
- one unofficial system
This is one of the most common operational adoption challenges during organizational change.
Interestingly, resistance to new systems is often lower than resistance to changes in:
- processes
- reporting structures
- decision-making
- performance expectations
- company culture
Why?
Because technology change is visible and structured.
People know:
“This is the new system.”
But behavioral and process changes are more personal.
They affect:
- habits
- ownership
- power dynamics
- comfort zones
- ways of working built over years
At SOSP Consulting Group, we often remind founders:
System implementation is not only a technology project.
It is also a behavior transition project.
And adoption usually improves when:
- old systems are fully retired
- leadership consistently reinforces the new workflow
- middle managers stop allowing workarounds
- teams see others successfully adapting
In many SMEs, change spreads socially before it spreads operationally.
People observe whether the new way actually becomes “normal.”
That observation shapes adoption more than presentations or training sessions.
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𝐒𝐎𝐒𝐏 𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐢𝐧𝐠 𝐆𝐫𝐨𝐮𝐩
📧 [email protected]
🏢 Headquarter: 17F, 72 Le Thanh Ton, Saigon Ward, HCMC, VN

Vietnam's fried chicken segment just saw two major Korean franchise moves in the same month.BHC Chicken is entering via ...
13/05/2026

Vietnam's fried chicken segment just saw two major Korean franchise moves in the same month.

BHC Chicken is entering via master franchise, 50 stores over 10 years. The Ventures has taken a controlling stake in Chicken Plus Vietnam, targeting 270 franchised locations within four years.

The consumer case is clear. 82% of Vietnamese consumers chose chicken in their most recent fast food purchase. Nearly half of all fast food orders now come through delivery platforms.

But the more interesting question is not why brands are choosing Vietnam, it is what actually determines whether an expansion here succeeds.

In our latest article, we look at five operational patterns that consistently shape franchise expansion outcomes in Vietnam: partner selection, localization depth, delivery economics, quality consistency at scale, and compliance structure.

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𝐒𝐎𝐒𝐏 𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐢𝐧𝐠 𝐆𝐫𝐨𝐮𝐩
📧 [email protected]
🏢 Headquarter: 17F, 72 Le Thanh Ton, Saigon Ward, HCMC, VN

Most SMEs already experience Change Management challenges, even if they don’t call it that.It often starts with operatio...
12/05/2026

Most SMEs already experience Change Management challenges, even if they don’t call it that.

It often starts with operational situations like:
• implementing a new ERP/CRM system, but teams continue relying on old spreadsheets or legacy workflows
• introducing new SOPs, while employees quietly return to old habits under pressure
• restructuring teams or reporting lines, but decision-making still remains centralized around the founder
• rolling out new KPIs, while managers continue evaluating performance informally
• trying to build a more performance-driven culture, but employees are still operating with old expectations and behaviors

In many growing companies, the challenge is rarely the change itself.
The real challenge is adoption.
People may agree during meetings.
But daily ex*****on often tells a different story.

At SOSP Consulting Group, we often see that operational change struggles not because companies lack ambition, but because:
- systems and workflows are misaligned
- leadership reinforcement is inconsistent
- teams are unclear about expectations
- old ways of working remain available
This is why Change Management, especially for startups and SMEs, is not simply an HR initiative.
It is an operational leadership challenge.

Over the next few weeks, we’ll be sharing practical insights on:
- process adoption
- system implementation
- organizational change
- resistance management
- operational alignment in growing SMEs

Because sustainable change requires more than announcements.
It requires alignment between people, systems, and leadership.
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𝐒𝐎𝐒𝐏 𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐢𝐧𝐠 𝐆𝐫𝐨𝐮𝐩
📧 [email protected]
🏢 Headquarter: 17F, 72 Le Thanh Ton, Saigon Ward, HCMC, VN

If your business slows down every time you travel, this audit tells you exactly why.The Founder Dependency Audit diagnos...
05/05/2026

If your business slows down every time you travel, this audit tells you exactly why.

The Founder Dependency Audit diagnoses whether your business is structurally people-led or system-led across 10 operational dimensions: decision rights, process ownership, onboarding speed, ex*****on consistency, governance rhythm, and more.

10 questions.

Each one asks you to choose between two descriptions: people-led or system-led, based on what actually happens in your business today.

The score tells you where the architecture is missing. The "What to Build First" column tells you where to start.

Designed for FDI founders and CEOs running businesses of 20–70 people in Vietnam.

Free download. Link in comments.

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𝐒𝐎𝐒𝐏 𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐢𝐧𝐠 𝐆𝐫𝐨𝐮𝐩
📧 [email protected]
🏢 Headquarter: 17F, 72 Le Thanh Ton, Saigon Ward, HCMC, VN

23/04/2026

One of the most costly mistakes companies make entering Vietnam?

It’s not just lack of localisation. It’s mindset.

In this conversation with Sten Krinpus, SOSP Consulting Group Founder Nhi Hong (Harley) shares what she sees too often: companies bringing in their home-country leadership style and expecting it to work as-is.

But markets don’t adapt to you. You adapt to them.

📌 Different culture
📌 Different generation
📌 Different expectations from talent on the ground.

When you miss this, you don’t just struggle with hiring, you lose real-time insight into your own customers. And that’s where operations start to break.

Watch the snippet to understand why adapting leadership is just as critical as adapting your product.

In observance of 𝐇𝐮𝐧𝐠 𝐊𝐢𝐧𝐠𝐬' 𝐂𝐨𝐦𝐦𝐞𝐦𝐨𝐫𝐚𝐭𝐢𝐨𝐧 𝐃𝐚𝐲, 𝐑𝐞𝐮𝐧𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐃𝐚𝐲 (𝐀𝐩𝐫𝐢𝐥 𝟑𝟎), 𝐚𝐧𝐝 𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐋𝐚𝐛𝐨𝐮𝐫 𝐃𝐚𝐲 (𝐌𝐚𝐲 𝟏), our ...
23/04/2026

In observance of 𝐇𝐮𝐧𝐠 𝐊𝐢𝐧𝐠𝐬' 𝐂𝐨𝐦𝐦𝐞𝐦𝐨𝐫𝐚𝐭𝐢𝐨𝐧 𝐃𝐚𝐲, 𝐑𝐞𝐮𝐧𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐃𝐚𝐲 (𝐀𝐩𝐫𝐢𝐥 𝟑𝟎), 𝐚𝐧𝐝 𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐋𝐚𝐛𝐨𝐮𝐫 𝐃𝐚𝐲 (𝐌𝐚𝐲 𝟏), our office will be closed on the following dates:

📅 April 25-27 (Sat-Mon)
📅 April 30-May 3 (Thu-Sun)

We will resume normal operations on Monday, May 4.

This is one of Vietnam's most significant holiday periods, honoring the nation's founding legacy and its modern history.

To our clients, partners, and the FDI community across Vietnam: wishing you a joyful and meaningful break.

We look forward to continuing the work together when we return.

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𝐒𝐎𝐒𝐏 𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐢𝐧𝐠 𝐆𝐫𝐨𝐮𝐩
📧 [email protected]
🏢 Headquarter: 17F, 72 Le Thanh Ton, Saigon Ward, HCMC, VN

84% of Vietnamese SMEs reported growth in 2025, the highest result in Asia-Pacific.CPA Australia's recommendation at the...
21/04/2026

84% of Vietnamese SMEs reported growth in 2025, the highest result in Asia-Pacific.

CPA Australia's recommendation at the end of that same report: "Strengthen core business management and strategic planning to sustain growth momentum."

That line is doing a lot of work.

What it's saying, in ops terms: the growth is real. The systems behind it, in many cases, are not.

The pattern we see with FDI founders at this stage is consistent: the business grows because the founder drives it. Revenue goes up. Headcount goes up. And then, at some point between 20 and 50 people, the model stops working.

Not because the market changed. Because the operating architecture was never built to run without the founder at the center of every decision.

Growth buys you time. It doesn't fix the structural gap.

The question isn't whether your business is growing.

It's whether the operating model can sustain the growth when you're not in the room.

If you're an FDI founder at 20–70 people in Vietnam, where does your business actually stand on that question?

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𝐒𝐎𝐒𝐏 𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐢𝐧𝐠 𝐆𝐫𝐨𝐮𝐩
📧 [email protected]
🏢 Headquarter: 17F, 72 Le Thanh Ton, Saigon Ward, HCMC, VN

20/04/2026

𝐌𝐨𝐬𝐭 𝐟𝐨𝐮𝐧𝐝𝐞𝐫𝐬 𝐚𝐫𝐞𝐧’𝐭 𝐬𝐡𝐨𝐫𝐭 𝐨𝐧 𝐞𝐟𝐟𝐨𝐫𝐭, 𝐭𝐡𝐞𝐲’𝐫𝐞 𝐨𝐩𝐞𝐫𝐚𝐭𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐡𝐢𝐝𝐝𝐞𝐧 𝐝𝐫𝐚𝐠.

Decisions still escalate.
Headcount grows, but leverage doesn’t.
The same gaps reappear under pressure.

That drag is measurable.

=> How much is your operation costing you each month?

We built the 𝐎𝐩𝐬 𝐖𝐚𝐬𝐭𝐞 𝐈𝐧𝐝𝐞𝐱 (𝐎𝐖𝐈) to quantify it.

6–8 minutes.
Direct, structured, grounded in Lean.

You get a number, where it sits, and what it implies.

Run your OWI. Link in comments.
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𝐒𝐎𝐒𝐏 𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐢𝐧𝐠 𝐆𝐫𝐨𝐮𝐩
📧 [email protected]
🏢 Headquarter: 17F, 72 Le Thanh Ton, Saigon Ward, HCMC, VN

06/04/2026

Most foreign founders in Vietnam eventually say some version of this: "They understood the words. They just didn't do what I meant."

The instinct is to blame the language gap. To slow down, communicate more carefully, follow up more often.

That's not wrong. But it's not the root cause either.

Here's what's actually happening:

- Strategic intent is getting lost not in translation, but in the absence of structure.

- When your team consistently executes the task but misses the intent, the question to ask isn't "how do I communicate more clearly?" It's: "have I encoded the intent into the process itself?"

- There are 3 layers where meaning breaks down between what you want and what gets delivered:

>> Layer 1 - Vision: Does the brief explain what outcome this work feeds into? (Not the deliverable. The decision.)
>> Layer 2 - Rules: Are decision criteria documented for the judgment calls your team makes every day?
>> Layer 3 - Tasks: Are steps, owners, and output standards explicit, not assumed?

Most organizations focus entirely on Layer 3.
That's why the output keeps missing the point.

The fix isn't a better briefing call.
It's architecture.

Swipe through to see the full framework, including the SOP design that actually works across language and culture gaps.
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𝐒𝐎𝐒𝐏 𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐢𝐧𝐠 𝐆𝐫𝐨𝐮𝐩
📧 [email protected]
🏢 Headquarter: 17F, 72 Le Thanh Ton, Saigon Ward, HCMC, VN




Last week, we joined a hands-on workshop with Salesforce to explore how SMBs in Vietnam can better structure their sales...
03/04/2026

Last week, we joined a hands-on workshop with Salesforce to explore how SMBs in Vietnam can better structure their sales operations through tools like Sales Cloud, Slack, and Pro Suite.

One key takeaway: Technology works best after operations are standardized, not before.

We’ve seen many growing businesses rush into CRM implementation, only to realize:
- Sales processes are still fragmented
- Data is inconsistent
- Internal workflows are unclear

At SOSP Consulting Group, we believe strong business operations (OPS) foundations are what make tech truly effective from pipeline definition to internal coordination.

That’s where collaboration matters:
- OPS consulting to structure & standardize
- Tech implementation partners who understand both Salesforce and SMB business problems to deploy the system the right way and help businesses fully leverage it
- All-in-One CRM like Salesforce to enable & scale

Together, we can help Vietnamese SMBs not just adopt tools but actually improve how they operate and grow.
If you're exploring CRM or scaling your sales team, happy to exchange.
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𝐒𝐎𝐒𝐏 𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐢𝐧𝐠 𝐆𝐫𝐨𝐮𝐩
📧 [email protected]
🏢 Headquarter: 17F, 72 Le Thanh Ton, Saigon Ward, HCMC, VN

Address

17th Floor, Vincom Center Buildings, 72 Le Thanh Ton Street, Ben Nghe Ward, District 1
Hcmc
700000

Opening Hours

Monday 09:00 - 18:00
Tuesday 09:00 - 18:00
Wednesday 09:00 - 18:00
Thursday 09:00 - 18:00
Friday 09:00 - 18:00

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