12/08/2026
๐ฆ ๐๐ ๐๐ข๐ ๐ข๐ญ๐๐ฅ ๐๐๐ฉ๐๐ซ๐๐ณ๐ณ๐ข | ๐ช๐ต๐ฒ๐ป ๐ฅ๐ฒ๐ฑ๐ฑ๐ถ๐ ๐๐ฒ๐ฑ ๐ง๐ต๐ฒ ๐๐ฎ๐ป๐ฑ ๐ง๐ต๐ฎ๐'๐ ๐ก๐ผ๐ ๐๐ถ๐๐ถ๐ป๐ด ๐๐
While every brand is racing for a spot in AI Overviews, Reddit already sold that ticket in โ and it might cost them everything.
In 2024, Reddit signed a $60M/year deal letting Google train its AI on Reddit's data. The payoff looked massive: ad revenue up 64% YoY to $762M in Q2, powered by 130M+ daily users producing exactly the kind of raw, human content AI models crave. But that same AI is now answering questions using Reddit's own content directly โ so users get their answer and never click through. Reddit's traffic is taking the hit from the exact AI it helped train, and the deal that started it all may not survive it.
๐ง๐ต๐ฒ ๐ฟ๐ฒ๐ฎ๐ฐ๐๐ถ๐ผ๐ป? Reddit's CEO is already fielding interest from other buyers for its data, and marketing press worldwide is calling this the clearest warning sign yet in the AI-search economy.
๐ช๐ต๐ฎ๐ ๐ฐ๐ฎ๐ป ๐๐ฒ ๐น๐ฒ๐ฎ๐ฟ๐ป ๐ณ๐ฟ๐ผ๐บ ๐ฅ๐ฒ๐ฑ๐ฑ๐ถ๐?
If the platform that trained the AI still lost to it, is chasing "AI visibility" still worth the bet? Or should brands double down on channels they actually own โ email, community, direct traffic โ instead of feeding an algorithm they don't control?
Drop your perspective in the comments โ we'd love to hear how you're adjusting your strategy. ๐
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