LesMichels

05/02/2024

Are you considering establishing a website in Vietnam and unsure about hosting in Vietnam or not?

Our comprehensive guide covers all the essential information you need:
- Advantages and disadvantages of hosting a website in Vietnam.
- Legal issues related to Decree 53, an extension of Vietnam's 2018 Cybersecurity Law.
- What are some of the reliable Vietnamese hosting companies?

Our agency, based in Vietnam, explains how to host a website in Vietnam and all the applicable rules.

22/01/2024

Are you considering establishing a website in Vietnam and unsure about acquiring a .vn domain name?

Our comprehensive guide covers all the essential information you need:

- The importance of a .vn domain for operations in Vietnam.
- Advantages and disadvantages of choosing a .vn domain.
- The process of purchasing a .vn domain and the costs involved.
- Specific regulations concerning .vn domain names.

Since our creation in 2018, our agency, knok-studios, has set up dozens of websites for our customers based in Vietnam. We have often been asked questions like: Should I buy a .vn domain name for my website, and if yes, how do I do it? Our answers on that, along with other key points to […]

05/12/2023

📣 Exciting News: LesMichels is now knok studios! 📣

Five years ago, LesMichels started as a collaboration between three friends, each an expert in their field, united by the vision of creating a dynamic web agency. Today, we are thrilled to announce a significant milestone in our journey: 𝗟𝗲𝘀𝗠𝗶𝗰𝗵𝗲𝗹𝘀 𝗶𝘀 𝗿𝗲𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝘁𝗼 𝗸𝗻𝗼𝗸 𝘀𝘁𝘂𝗱𝗶𝗼𝘀!

🆙 Our Growth Story

In the past half-decade, our team has expanded to four partners and numerous collaborators. Together, we've had the pleasure of serving over 70 satisfied clients, developing more than 100 applications and websites. Our projects have evolved in scale and complexity, encompassing a wide range of services from e-commerce and institutional websites to branding, UX/UI design, SEO, and online marketing.

🌏 Expanding Our Reach

Based in Ho Chi Minh City, Hanoi and Koh Samui, we've not only catered to businesses in Vietnam but also extended our expertise to European and American companies seeking reliable outsourcing partners.

🙏 A Heartfelt Thank You!

We are immensely grateful to all our customers and partners who have placed their trust in us. Your support has been pivotal in our growth and success.

🔗 Visit our brandnew website: https://knok-studios.com/

29/06/2023

🚀 Doing SEO in Vietnam: Is it different? 🔍

We've recently been asked this question, and it's a great one! Here are 10 thoughts on the topic in random order:

💡 1. General SEO principles still rule: SEO needs to be a long-term strategy supported by strong fundamentals. This holds true in Vietnam as well. To rank well, you must have good and original content, and your website should meet Google's minimum requirements for speed and user experience. No shortcut!

💡 2. Lower competition: Compared to more mature markets, Vietnam has lower competition. Through our experience working with local site owners and running personal projects, we've observed that many major websites lack a clear SEO strategy or still employ outdated Blackhat tactics. We've explored this further in our article: "Why is SEO an underestimated strategy in Vietnam?" 🔗 Read more here https://lnkd.in/eSQietZK

💡 3. Localization matters: If you're a foreign company with content initially produced in English, be cautious with cheap translations. Vietnamese is a complex language full of nuances, and poorly translated pages can lead to high bounce rates, negatively impacting your rankings. Google values user retention, so it's crucial to provide quality translations.

💡 4. Proper keyword research: Don't assume you can instinctively guess local search intentions if you're not Vietnamese. For a quick overview of how Vietnamese users utilize search engines, check out the "Top Google Search in Vietnam in 2023" 🔗 Learn more here https://lnkd.in/eZJWhKcf

💡 5. Mobile-first approach: While it has been important everywhere, it's especially crucial in Vietnam. In 2022, data revealed that 86% of internet connections in the country were made via mobile devices. Failure to have a mobile-friendly site will result in heavy penalties from Google's algorithms.

💡 6. Coc Coc? Yes, Vietnam has had its own search engine since 2008. Does it matter? Currently, the search engine holds a market share of just over 2%, but it boasts over 29 million users. It's definitely worth keeping an eye on. Explore more about the Vietnamese search engine landscape in our guide 🔗 Check it out here https://lnkd.in/ecczBXWi

🌟 Share your thoughts and experiences with SEO in Vietnam! Let's connect and exchange insights.

05/06/2023

🔴 5 Mistakes to Avoid When Designing a Logo 🔴

At LesMichels.fr, we understand that the initial logo design is the cornerstone of your brand image. It sets the tone for your web design, marketing, and communication efforts. Over the years, we've worked on numerous logo projects, each one unique. Today, let's talk about five common mistakes to avoid when designing a logo. 💡

1️⃣ Mistake: Overcomplicating the Design
Simplicity is key! A simple logo is easily recognizable and memorable. Avoid unnecessary complexity, as it can hinder effective communication. Think of Nike's minimalist approach—its iconic Swoosh expresses movement and speed with clean, fluid lines. Embrace simplicity for a great logo design. ✨

2️⃣ Mistake: Lack of Memorability and Distinctiveness
Your logo is often the first impression customers have of your brand. You only have a fraction of a second to grab their attention and leave a lasting impression. Ensure your logo has distinct visual elements that make it stand out. Take Apple's bitten apple logo—it's instantly recognizable and creates an immediate impact. Be memorable! 🍎

3️⃣ Mistake: Neglecting Timelessness
Avoid being influenced solely by short-term trends. A good logo should stand the test of time. Rebranding can be costly and confusing for customers. Look at Coca-Cola—their flowing script and red color have remained virtually unchanged for decades, making it one of the most recognizable logos worldwide. Aim for longevity! ⌛

4️⃣ Mistake: Lack of Product and Industry Fit
Your logo should convey something about your company and industry. It should reflect your offerings and give potential customers an idea of what your business is all about. FedEx's logo is a perfect example—the hidden arrow between the "E" and "x" symbolizes their efficient and forward-moving delivery services. Make it relevant! 🚚

5️⃣ Mistake: Ignoring Brand and Value Alignment
While your logo should reflect your company and industry, it's also an opportunity to express your personality. Define your brand image and values alongside your logo design. Look at Google's playful and vibrant logo—it reflects their innovative, friendly, and creative brand personality. Tell your story! 🌟

Bonus Tip:
Ensure your logo is versatile and adaptable. It should maintain its proportions, clarity, and visual appeal when scaled up or down. Nike's logo is a prime example of scalability, making an impact on both small sneaker tags and large billboards. Be adaptable! 📐

Remember, a well-designed logo can elevate your brand and leave a lasting impression.

We have shared additional tips in our article below! 👇
Eng: https://lnkd.in/gCsvirha
Fr: https://lnkd.in/gTuBP4ea

The initial logo design serves as the foundation for the entire brand image. It sets the tone for all subsequent web design, marketing, and communication efforts.

11/04/2023

When you take Local SEO too seriously...

Unfortunately at LesMichels.fr, we've found that in reality a lot of business owners are not doing the bare minimum in this area.

Here are two figures that emphasize the importance of appearing on local search results:
👉 76% of people who search on their mobiles for something nearby visit a business within a day.
👉 28% of these searches end up with a purchase.

If you're not sure where to start, here are some tips:

👉 Claim or create your Google My Business profile.
👉 Enrich it with information and encourage customers to leave reviews.
👉 Create local content, such as a blog, that highlights your company's local presence.
👉 Get NAP Citations (Name/Address/Phone). Make sure your company's information is consistent and correct wherever it appears on the web and try to get more mentions.
👉 Work on getting quality backlinks, as core principles of SEO also apply to local SEO.

For more detailed guidance, check out our complete guide on the subject.
English: https://lnkd.in/dpZSny2m
French: https://lnkd.in/dCB-9B9v

16/03/2023

Last week, our CEO Arnault Barthoulot attended the SEO Mastery Summit Saigon. As a professional web agency based in Ho Chi Minh City, these kinds of events are a great way to keep up to date with the latest trends in this fast-changing industry.

However, attending such events or buying expensive courses is not necessary to start improving your website's ranking on search engines.

Here are some great free resources available on the internet:

👉 Google has a lot to teach you as a business owner, and the company frequently publishes best practice guides and communicates when its algorithm undergoes significant changes on its blog: Google Search Central Blog.

🔗 https://lnkd.in/eiK8-Hk

👉 Google Search Console (GSC) is a must-have tool to improve your website's rankings. GSC helps you monitor your site and suggests improvements in two key areas: technical issues and performance.

🔗https://lnkd.in/eyv9dnq

👉 Learningseo.io provides a comprehensive learning path for people who are new to the field, directing users to the best articles available on the web, covering both the fundamentals and advanced topics.

🔗https://learningseo.io/

👉Moz, Semrush, and Ahrefs are selling SEO tools that provide additional functionality beyond what Google Search Console offers. Their blogs frequently use data collected by their tools to provide analyses and speculations on the inner workings of Google.

We have curated more free resources in our dedicated article: Step Up Your SEO Game: A Beginner’s Guide to Learning the Essentials for free

In English: https://lnkd.in/g2DsH642
In French: https://lnkd.in/gG74_qQh

02/03/2023

As a forward-thinking web agency, we're always looking for opportunities to take on bigger and more complex projects for prestigious clients. The EuroCham Vietnam website was a particularly exciting milestone for us, and we're proud to have delivered: https://eurochamvn.org

Project details:
English: https://lnkd.in/gT-c37Br
French: https://lnkd.in/gWxzJSKR

27/02/2023

🤖 Over the past few months, some of our customers have asked us whether it is still worthwhile to have an SEO strategy with the development of AI, including ChatGPT. We at LesMichels.fr, firmly believe that SEO is still crucial in today’s rapidly evolving digital landscape:

Here's why:
👉 People will still visit websites and you will still be discovered online by people using regular search engines or chatbots. Websites offer a wealth of information beyond the scope of chatbots, provide a more immersive experience (videos/images...), are necessary for complex tasks (Filling forms / making purchases...), and provide credibility and trustworthiness that chatbots may lack.
👉 While AI is great at creating content quickly, it lacks the creativity and nuance that humans possess. Humans also have to provide the critical eye to ensure content is high-quality, accurate, and free from errors.
👉 As AI increases the overall volume of content available online, it is essential to create high-quality, valuable content that stands out from the crowd.
👉 SEO encompasses two other critical components: technical SEO and linking. Technical SEO includes optimizing the structure and functionality of your website, such as page load speed and organization while linking refers to the process of acquiring high-quality links from other reputable websites. While AI can assist in these areas, human expertise cannot be replaced.

✅ What we ultimately believe at LesMichels.fr is that your end goal should always be building a brand. With more and more content produced with the assistance of AI, a strong brand – researched and mentioned by people will become more and more valuable.

Full article:
English: https://lnkd.in/gWgxn3GW
French: https://lnkd.in/gHdR3eJe