27/09/2019
[ 7 Facebook Stats Every Marketer Should Be Aware ]
1. An average daily user spends about 35 minutes per day on Facebook and 15 minutes on Instagram. So Facebook users spend almost 15 minutes to 1 hour a day on the platform.
Coming in number 2 is Youtube, people spend an average 40 minutes a day. Snapchat comes in number 3 with 25 minutes.
2. There are 60 million business pages, and 7 million advertisers on Facebook.
There are 500 million Instagram stories uploaded everyday.
3. The important of videos on Facebook and Instagram platforms.
Agencies spend 70% of their ads spend on video.
60 to 120-seconds videos do work well. Especially when you're engaging audiences who don't know about your service as cold traffic so they're aware of their problems.
85% of Facebook videos watched without sounds. As a result, you need to be making videos so that you are including text overlay, or uploading srt subtitle file, so you get captions.
4. The death of organic on Facebook.
Facebook organic reach is long gone.
Facebook's trying to push people to create ads account.
Back to 2013, you post something to 100 fans, about 13 fans can see your post. Until today, only 6 out of 100 fans can see your post.
Organic reach's continuing to decline.
The reason for that is Facebook also a social platform that wants to make money.
5. Facebook is a cheap advertising platform.
Facebook has so much more targeting capabilities rather than only demographics (over 1000 choices).
You can even create a look-a-like audience that similar to your current customer.
The cost to reach 1000 people (CPM): newspaper $32, magazine $20, radio $8, cable TV $7, Google Ads GDN $2.75, LinkedIn Ads $0.75, while Facebook Ads are mere $0.25 ... Facebook is still the most cost-efficient platform.
6. 4 in 10 Americans get their news on Facebook.
7. In January 2019, 96% of active user accounts worldwide access the social network via mobile devices.