Symbiom

06/12/2018

Symbiom provides a number of consulting and creative services designed to solve the most complicated problems of our customers: Sales Leaders and CMOs. Check out the link for more information on how we can best serve your needs.

Symbiom provides Sales and Marketing consulting, creative, lead generation, content and leadership advisory services for FinTech and other B2B businesses.

04/12/2018

84% of leaders say innovation is a high priority, yet 94% are dissatisfied with their firm's innovation performance. Great video on how to bridge the gap.

Companies can design better products by looking at the jobs that customers are struggling to do. Learn how in this video slide deck.

03/12/2018

Running a marketing organization in 2018 is a tough job. Consolidation and rapid technological change are turning most complex industries on their ear, and CEOs and Sales leaders are putting the screws to Marketing to change the story, transform their capabilities and better justify their revenue contribution. Worse, these cycles are getting shorter and shorter. Check the blog post below for more details in our 5 critical behaviors for marketing transformation

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https://symbiom.io/2018/07/15/successful-marketing-transformation/

29/11/2018

If growth is what you’re after, you won’t learn much from complex measurements of customer satisfaction or retention. You simply need to know what your customers tell their friends about you.

28/11/2018

Want to create a meaningful differentiation for your customers? Focus on them and tell them a story about why you matter and how you're going to meet their needs in the long term.

https://symbiom.io

27/11/2018

" “Don’t believe everything you hear” is good advice — especially in an era of fake news and alternative facts. The same goes for managers who often rely on social-sentiment analysis to get a handle on what consumers think of their brands."

Social sentiment analysis has its limits.

22/11/2018

Happy Thanksgiving to you and yours from the Symbiom team!

21/11/2018

B2B marketers have been the subject of ridicule over this "leading provider" thing for more than a decade. While it’s usually not the fault of lazy marketers, it is Marketing’s problem to fix. We've got some thoughts on the matter...

https://symbiom.io/2018/06/20/leading-provider/

20/11/2018

“We set out to fix a stupid, broken, arrogant industry.” The TEX model of customer care is in keeping with that mission.

And achieved record levels of quality and productivity.

19/11/2018

Most businesses have an amazing story to tell. They can visualize it, but they’re not willing to invest the time and energy to tell it well.

16/11/2018

Sales Differentiation, Brand and Culture are inextricably linked. If you’re a B2B Sales Leader in 2018, this is a fact that you should care about very much. Why? Because harnessing the energy of these three forces could be the lasting advantage you’re really looking for and you may be the person in your organization who is best positioned to make that happen. We've got 3 ways to start up on the blog.

Differentiation, Brand and Culture are inextricably linked. If you’re a B2B Sales Leader in 2018, this is a fact that you should care about very much. Harnessing the energy of these three forces could be the lasting advantage you’re looking for.

15/11/2018

If you're wanting to step up your LinkedIn game, take a look at this breakdown of the top 8 influencers on

80% of all B2B leads generated via social media come from LinkedIn, according to this Oktopost infographic. Being recognizes as a thought leader or influencer through mastery of LinkedIn B2B marketin…