Elena Designs

01/01/2025

04/10/2024

Summer's been really nice this year. Feeling good in my body and soul ✨️

28/04/2024

✨️ Concept Design Challenge ✨️
is my favourite restaurant in Toronto and this concept brand design is my love letter to it.


Mock Ups:mockup directed.mockups design

05/03/2024

✨️ Concept design challenge ✨️
Discover the natural beauty of Scandinavia in a Nordic and modern setting of Nørsol lodges.

This brief by is a visualization of my dream project, combining my love of travel and Scandinavian culture and design.

I found this beautiful house by and just had to include it in this design 😍 hope to stay there one day.

28/02/2024

A closer look at the redesign I directed and designed with the help of our small but mighty team 💪

Fun fact: this is the third iteration that became the final one. The minute we changed direction, it came out so naturally and easy, like it was always there 🌱

Swipe to see the logo anatomy that captures exactly what Reality Prototyping is about.


palette would love to hear your thoughts ✨️

13/02/2024

Concept design challenge - project #1

Flow Resorts branding is my modern and minimal take on the visual identity of a coastal Greek resort.
Inspired by the beautiful Oia Castle Luxury Suites of I wanted to highlight the geometrical and rocky landscape of Santorini to reflect the serene atmosphere.

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In order to enhance my portfolio with projects I'd love to work on one day, I decided to participate in a concept design challenge.

My goal for 2024 is to work with at least 5 brands from the hospitality industry. So let the manifestation begin✨️

21/02/2023

an independent digital typeface foundry and graphic design studio

24/01/2023

Part of my coming back to Instagram is updating my service list.

I mainly focus on website and brand design, but I still love doing smaller-scale jobs like investor pitch decks, ad creatives, and design for other marketing assets. Take a look at my highlights or website for a full service list.

I put together this minimal and fresh pitch deck design as a piece for portfolio purposes, with all info taken from Kinfolk.

28/07/2022

Been seeing a lot of posts lately talking about how “branding is not just a logo”.

So thought I'd make my version of this, including the aspects of branding that I find most important.

One of the mistakes I made when I was starting out, is thinking that the basic info about a brand would be enough because the pretty visuals would say it all. But you can't have the pretty visuals without a solid foundation.

So the 3 main sections I choose to focus on when developing new branding and design language:

✨️ Brand strategy

✨️ Brand positioning

✨️ Target audience

This combination of design marketing and research (and psychology) I find very interesting and exciting because there's so much more to design than people ever give credit for.

Book your next rebranding project with me, and we'll build that solid foundation together 🤗