Pop Agency

Name: Pop Agency
Address: Devonport, 0624, NZ
Telephone: +64212755344

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Pop Agency

Creating attention, thoughtfully. Strategic publicity, immersive activations & events and high impact social content. We turn brands into conversations.

08/06/2026

Big week for the legends at

We secured a triple hit with for their Australian expansion story — including a digital feature, a live cross on Herald NOW Business and coverage in the Weekend Herald print edition, alongside an additional business story with

Massive thanks to for the coverage.

And this is only the beginning. Plenty more media to come for Two Dudes as the Kiwi brand continues its huge growth trajectory, now stocked in more than 2,500 stores across New Zealand and Australia, including national rollouts into Woolworths and Coles Australia.

When the story is this strong, the momentum follows!

19/04/2026

The Precision Probiotics Bar for started as a vision, a space designed to educate, engage and feel completely shareable. Through strategic design, a clear brief and the right partners, we turned it into a week-long experience.

Seven days, 600+ people through the space and hundreds of precision probiotics sampled, all delivered and staffed by our team.

A huge thank you to our suppliers who helped execute the vision so seamlessly; for their vending machine, plinths, cart and precision bar; for the turf and fencing, and for the kids wall. Also to for supporting with sales and for the perfect placement.

If you’re looking for a full service agency to bring your brand activation to life, from creative, ex*****on to social and public relations touch points please get in touch!

17/04/2026

Opening our brand activation for

The Precision Probiotics Bar is officially live at Westfield Newmarket, just outside Chemist Warehouse. A space designed to turn education into experience, and bring precision probiotics to life in a way that feels engaging and shareable for the whole family.

A huge thank you to everyone who joined us for the opening we loved having you there to experience it first.

If you missed it, we’re open all weekend. Come down, bring the kids, explore the space and discover your perfect probiotic match.

Pop Agency was involved every step from creative, design and bringing the space to life alongside our talented suppliers. More to come on that soon.

But first, come visit us before we’re gone! Here until 6pm Sunday!

15/04/2026

Great publicity starts with the right story. This week we were proud to secure two full-page editorial features in for two clients.

For .nz we developed an exclusive editorial angle that positioned the brand as the go-to modern wedding directory and authority on what’s next for 2026 weddings.

For .nz distributed exclusively in NZ by our long-time client we crafted a beauty-forward review piece in collaboration with designed to showcase innovation and relevance in clinic treatments.

Strategic angles, trusted media relationships, and premium placement, This is how we create attention, thoughtfully.

21/02/2026

When our client Joshua Mano Gilbertson landed the cover of this week, it wasn’t just a profile, it was a moment. A story years in the making, finally told at scale.

Founder of & Josh has built a global fragrance house by challenging industry norms and redefining what modern luxury looks like, combining science, wellbeing and design to create a new category of scent. His journey from Northland to international success in London, is one of resilience, reinvention and vision, and exactly the kind of founder story audiences connect with.

At Pop Agency, our role was uncovering the deeper narrative, identifying the human story, shaping the angle, and placing it with the right platform at the right time. The result: a powerful cover feature that positioned Josh not just as a fragrance founder, but as one of New Zealand’s most compelling entrepreneurial voices right now.

Because impactful publicity isn’t accidental, it’s intentional storytelling, placed with purpose.

Thank you to for letting us share his story and to Nicola Russell for writing it so beautifully 🤎

19/02/2026

Meet Alicia Haszard, our new Head of Social. With a background spanning entrepreneurship, brand building and digital strategy, Alicia brings a sharp commercial lens to social media, ensuring creativity is always backed by purpose.

As founder and former Creative Director of award-winning jewellery brand PĀMU, she understands firsthand what it takes to grow a modern brand, translating big-picture business goals into refined, impactful communication that resonates with today’s audiences.

Alicia leads our social and content offering, treating social as an extension of brand storytelling, not an afterthought. From strategic planning and digital positioning to content direction, campaign ex*****on and influencer partnerships, her approach connects seamlessly with our PR and activation work.

The result? Social ecosystems that amplify launches, extend brand moments and build communities.

Get in touch to find out more.

17/02/2026

Reintroducing our founder, Tess Woolcock.

Director of Pop Agency, Head of Publicity and the relationship lead behind the brands we work with every day. With a 20 year career spanning journalism and public relations, Tess brings both media instinct and genuine connection to every campaign.

Tess knows what makes stories land and conversations grow. Known for her collaborative, hands-on approach, she works closely with brands and entrepreneurs to build visibility that lasts.

Same trusted foundation, reimagined under a bold new vision.

She’s ready to share your story.

16/02/2026

Introducing a new era. The year of the fire horse was the right time to move.

Pop has evolved, expanding beyond publicity into a modern agency spanning PR, brand activations, media events and social storytelling. Connecting them all seamlessly.

With an expanded team and bigger vision. Built on relationships, driven by creativity and designed to create attention, thoughtfully.

Welcome to Pop Agency.

See our new website in our bio to learn more. ✨

Address

Devonport
0624

Telephone

+64212755344

Website

https://www.popagency.co.nz/

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