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Volkswagen France 𝗝𝗨𝗠𝗣𝗦 𝗢𝗡 𝗧𝗛𝗘 𝗧𝗥𝗘𝗡𝗗 🔥On Instagram, Volkswagen cleverly reacts to the new Olympique de Marseille logo, t...
10/04/2026

Volkswagen France 𝗝𝗨𝗠𝗣𝗦 𝗢𝗡 𝗧𝗛𝗘 𝗧𝗥𝗘𝗡𝗗 🔥

On Instagram, Volkswagen cleverly reacts to the new Olympique de Marseille logo, turning it into a smart and playful marketing move

29 Claude shortcut hacks for faster prompts(worth saving for later)
07/04/2026

29 Claude shortcut hacks for faster prompts
(worth saving for later)

Four icons, One table, One trophy, Built as one ✨🚫 No rivalry🚫 No ego🎮 Just the gameThat image alone will travel further...
05/04/2026

Four icons, One table, One trophy, Built as one ✨

🚫 No rivalry
🚫 No ego
🎮 Just the game

That image alone will travel further than any paid ad campaign ever could 📸

LEGO didn’t just launch a product 💡
They created a memory an entire generation will carry forever

One handlebar, Millions of dollars, A marketing lesson the world keeps overlooking 🏍️ Everyone talks about Formula 1 as ...
02/04/2026

One handlebar, Millions of dollars, A marketing lesson the world keeps overlooking 🏍️
Everyone talks about Formula 1 as the ultimate playground for global brands. But there's another championship, just as strategic, far less discussed, MotoGP Sports Entertainment Group
And the numbers speak for themselves
The championship by the numbers: → 400M+ TV viewers per season across 207 countries → 150,000+ fans on average per race weekend at the circuit → ~$300M in annual sponsorship revenue at the championship level → +120% social media engagement growth between Q3 2024 and Q3 2025 📊

And who's actually watching? 🤔
Over 60% of MotoGP fans are aged 25–54, right in their peak purchasing years
20% report a household income above $100k, that's exactly the demographic premium brands are hunting for
What sponsorship actually costs 💰: A MotoGP sponsorship ranges from €75,000 to €15 million per year, depending on placement and visibility tier
On the Ducati Motor Holding Lenovo Team, title sponsor Lenovo isn't just buying logo space, it's embedding its technology directly into the bike's infrastructure and remote garage operations
That's the difference between a sticker and a strategic partnership 🤝
Add Shell, Siemens, NetApp, Monster Energy, Estrella Galicia to the mix, each brand carefully positioned within an ecosystem built around Italian excellence and engineering performance
Why 2026 is a turning point 🚀 :
MotoGP fandom is up 37% in the US and 10% in the UK from Q3 2024 to Q3 2025
Liberty Media, the same group that turned F1 into a commercial powerhouse, now owns MotoGP
For those willing to invest before this structural transformation fully unfolds, the returns could be extraordinary
What sponsors are really buying 💰:
Not visibility but Association — with speed, precision, courage, and relentless innovation
MotoGP sponsorship is shifting away from pure on-track display logic toward co-built digital formats, editorial content programs, and B2B hospitality designed around measurable commercial outcomes
Far beyond a logo on a fairing
The marketing principle here mirrors F1 perfectly: great brands don't buy surface area, they buy positioning, credibility, and prestige 💎
Do you think MotoGP is still underrated as a global marketing platform? 💬

‏Meta is currently testing a paid subscription called Instagram Plus in selected markets such as Mexico, Japan, and the ...
02/04/2026

‏Meta is currently testing a paid subscription called Instagram Plus in selected markets such as Mexico, Japan, and the Philippines
This offering includes several features, such as anonymous story viewing, insights on repeat views, extended 48-hour stories, expanded audience reach beyond Close Friends, and animated “Superlike” reactions

Well played, vending machine maintenance guy 😂
02/04/2026

Well played, vending machine maintenance guy 😂

Formula 1 is not just about speed 🏎️, it is also a powerful case study in high-level marketing strategy 📊Behind every ca...
01/04/2026

Formula 1 is not just about speed 🏎️, it is also a powerful case study in high-level marketing strategy 📊
Behind every car, especially within Scuderia Ferrari, there is more than technical performance
It is a highly structured economic ecosystem where every visible surface becomes a strategic communication asset 💡
In 2026, a single car attracts major investments from global companies such as HP, Philip Morris International, UniCredit, Shell, and CEVA Logistics
As a result, a Formula 1 car becomes a high-value moving media platform 💰, worth hundreds of millions of dollars

But beyond visibility, what are these brands really investing in? 🤔
They are not just paying for logo placement. They are investing in:
- A premium global audience 🌍
- Real-time visibility across continents 📡
- Direct association with performance, precision, and excellence 🏆

In essence, they are buying positioning, credibility, and prestige 💎
Formula 1 stands today as one of the most powerful marketing platforms in the world 🚀, for several key reasons:
First, an ultra-selective environment 🎯, with only 10 teams, visibility is limited, and scarcity significantly increases value
Second, global exposure with strong emotional engagement ❤️, Mmillions of viewers are not just watching, they are highly involved, making the attention far more valuable
Finally, instant brand image transfer ⚡, partnering with Ferrari immediately places a brand within a universe of luxury and high performance

From a marketing perspective, several key insights emerge:
- ROI is driven not only by visibility, but by brand perception 📈
- The most effective placement is not the most visible, but the most strategically positioned 🧠
- In a saturated market, association matters more than exposure 🔗
Formula 1 perfectly illustrates a core principle of modern marketing: brands do not just sponsor assets, they invest in image, storytelling, and influence

The KitKat Heist went viral and many brands joined in with simple and fun posts to keep the conversation going
31/03/2026

The KitKat Heist went viral and many brands joined in with simple and fun posts to keep the conversation going

31/03/2026

“𝐖𝐞 𝐝𝐢𝐝𝐧’𝐭 𝐢𝐧𝐯𝐞𝐧𝐭 𝐚𝐧𝐲𝐭𝐡𝐢𝐧𝐠… 𝐛𝐮𝐭 𝐰𝐞 𝐭𝐨𝐨𝐤 𝐭𝐡𝐞 𝐛𝐞𝐬𝐭 𝐢𝐧𝐬𝐩𝐢𝐫𝐚𝐭𝐢𝐨𝐧”
Volkswagen France is launching a new campaign inspired directly by its customers, especially parents, whose attentive and unique gestures guide, protect, and support their children every day
Every technology in our models comes from observing these real-life moments, creating solutions that are genuinely useful in everyday life.
In the end, Volkswagen France didn’t invent the wheel but chose the most beautiful inspiration to design its vehicles
Agency : BBDO Paris

Inspired by a viral AI video 😂 , KFC turned a pickle-stuffed coat into reality with its “Pickle Puffer” jacket, launched...
31/03/2026

Inspired by a viral AI video 😂 , KFC turned a pickle-stuffed coat into reality with its “Pickle Puffer” jacket, launched alongside a four-week nationwide Pickle Mania rollout

A new OOH campaign for Baby & Mam : Produits pour bébés et mamans a Tunisian e-commerce platform, 100% local and dedicat...
30/03/2026

A new OOH campaign for Baby & Mam : Produits pour bébés et mamans a Tunisian e-commerce platform, 100% local and dedicated to moms and babies
What’s your first impression? 🤔

In Brazil, KFC is dressing its fans like it dresses its chicken—crispy from head to toe 🍗KFC worked with Lola\TBWA to ma...
30/03/2026

In Brazil, KFC is dressing its fans like it dresses its chicken—crispy from head to toe 🍗

KFC worked with Lola\TBWA to make a limited streetwear collection. The clothes and accessories are inspired by the look and feel of fried chicken

“KFC’s breading is very easy to recognize,” says Leo Macias, Chief Creative Officer at Lola\TBWA
“Fashion also has signs people recognize—like plaid or colors—but ours is special because people love it
By using it in fashion, we make KFC a star in a new place, in a fun and unexpected way.”

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