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The Novel Assistant Online Business Manager and Social Media Strategist for Indie Romance Authors

If you’re an author without a mailing list… you’re building your career on borrowed ground.Social media can change overn...
09/02/2026

If you’re an author without a mailing list… you’re building your career on borrowed ground.

Social media can change overnight.
Algorithms shift.
Reach drops.
Posts disappear.

But an email list?

That’s your direct line to your readers.
No algorithm. No gatekeeper. Just you and the people who genuinely want your books.

Here’s what a mailing list gives you as an author:

• A place to announce new releases and know readers will actually see it
• A way to sell more books on launch day, not weeks later
• A space to build real connection and loyalty with your audience
• Consistent readers who buy every book you write
• Confidence that your career isn’t dependent on social media alone

Most authors don’t avoid email marketing because they don’t want it…
They avoid it because it feels too technical, too confusing, or too time-consuming.

That’s where I come in.

I help authors get their mailing list fully set up, organised, and ready to support every single book launch—without the overwhelm.

If you’re ready to finally have a list that works for you instead of feeling like another task…

DM me “LIST” and let’s chat about setting up your mailing list.

ARC CALL – Missing in ShadowsBook 1 in the Townsend & Gray series We’re opening a re-ARC for Missing in Shadows to go wi...
29/01/2026

ARC CALL – Missing in Shadows
Book 1 in the Townsend & Gray series

We’re opening a re-ARC for Missing in Shadows to go with its new covers.
This is a romantic suspense thriller with a slow-burn romance that builds across a five-book series, featuring long-term character arcs, escalating danger, and emotional tension.

ARC Schedule
• Book 1 – ARC now
• Book 2 – offered within the next week
• Book 3 – ARC in early March
• Book 4 – April
• Book 5 – June

Signup here: https://forms.gle/5d8cUKTdooTiTEo47

By applying, you agree to:
• Provide an review on goodreads and Amazon
• Post reviews by 11 Feb 2025
• Review on Amazon, Goodreads, and/or social media
• Note content includes crime, law enforcement pressure, psychological tension, and discussion of death

Blurb
A fallen Australian detective.
A small-town police chief.
A disappearance someone never wanted solved.
When Ashleigh Gray arrives in Sergis, Connecticut, she hopes to disappear. Instead, a mysterious crash pulls her back into an investigation—and into the orbit of Police Chief Chad Townsend. As secrets surface, so does a dangerous attraction neither of them expected.

Signup here: https://forms.gle/5d8cUKTdooTiTEo47

👉 Apply now if you love romantic suspense and committing to a full series.

I’ve been in sales my entire career....Selling a product? Easy.Selling myself? Also easy.But I know that’s not the case ...
27/01/2026

I’ve been in sales my entire career....
Selling a product? Easy.
Selling myself? Also easy.

But I know that’s not the case for everyone — especially authors.

Because selling your book without sounding like
“buy my book”
“it’s out now”
“available everywhere”
can feel uncomfortable if you don’t know who you’re actually talking to and what messaging will get them to buy from you.

Here’s the truth most authors miss 👇
You’re not bad at selling.
You’re just trying to sell to everyone.

When you know:
• who your readers are
• what they care about
• what they’re buying books for (comfort, escape, connection, identity, status)

Selling on social media becomes easy — and it stops feeling salesy.

You’re no longer shouting into the void.
You’re speaking directly to the reader who’s already looking for your story.

Same book.
Different message.
Right reader.

And suddenly… they want to buy.

Save this post and next time you write a caption, ask yourself:
Who am I talking to today?

Are you a Book Influencer from anywhere in the world? 🌍📚Do you love sharing your passion for books with your audience? T...
26/01/2026

Are you a Book Influencer from anywhere in the world? 🌍📚

Do you love sharing your passion for books with your audience? Then we’d love to have you on our radar.

Novel Assistant PR is expanding internationally, and we’re looking for book influencers who are excited to support indie romance authors and share genuinely great reads.

Join us for opportunities like:
✅ Access to Advanced Reader Copies (ARCs) of upcoming releases
✅ Select PR box campaigns and special projects
✅ Opportunities to connect with indie romance authors worldwide

It’s easy to get involved — just fill out our quick form and tell us a little about your bookish world.

Spots are limited, and opportunities will be offered based on fit, so don’t miss out.

Let’s work together to bring amazing stories to readers everywhere.
👉 Link in bio or comment INFLUENCER and we’ll send you the link.

26/01/2026

Repost this reel to let readers know how they can support your author small business.

Sometimes we forget the small things all add up and help small businesses more than anyone realises

Most book launches fail for one simple reason:There was no real plan behind them.Posting on release day isn’t a strategy...
20/01/2026

Most book launches fail for one simple reason:
There was no real plan behind them.

Posting on release day isn’t a strategy.
Hoping readers “find it” isn’t a strategy.

These aren’t ideas — they’re requirements if you want your book to sell:
• Pre-launch momentum
• Community visibility
• Post-launch follow-through

If even one of these is missing, sales stall.

The problem isn’t that authors don’t care.
It’s that marketing gets squeezed in around writing, life, and deadlines — and launches turn into panic posting instead of planned ex*****on.

At The Novel Assistant, we don’t wing launches.
We build them with structure, timelines, and content that supports sales — before, during, and after release.

Need support for your next launch?
Comment LAUNCH and we’ll send you the details.

📌 Save this for your next release
📚 Tag an author who’s launching soon

Most authors spend 10-15 hours a MONTH on social media. What would you do with that time back?🖊️ Write an extra 10,000 w...
20/01/2026

Most authors spend 10-15 hours a MONTH on social media.

What would you do with that time back?

🖊️ Write an extra 10,000 words?
📖 Finally finish that book that’s been sitting at 80%?
☕ Actually take a break without feeling guilty?

Here’s the thing—social media is important for building your author brand. But it doesn’t have to be YOU doing it.

We’re The Novel Assistant, and we specialize in taking social media completely off your plate so you can focus on your writing career.

Our packages include:
✅ Content creation & scheduling
✅ Professional graphics designed for your brand
✅ Captions that speak to your readers
✅ Community engagement

Aussie-based, romance-focused, author-obsessed. 🇦🇺

Your readers want your next book. Not your perfect Instagram aesthetic. Let us handle one so you can deliver the other.

Ready to get those hours back? Comment “INFO” to chat to our team about your Social Media 💌

Posting consistently doesn’t equal selling consistently.Most romance authors aren’t missing talent —they’re missing a sa...
18/01/2026

Posting consistently doesn’t equal selling consistently.

Most romance authors aren’t missing talent —
they’re missing a sales system.

If your content, launches, and emails aren’t connected, you’re relying on hope instead of strategy.

At The Novel Assistant, we don’t guess.
We build clear, intentional sales plans that turn attention into book sales — without panic posting or burning out your writing time.

If you know your books deserve to sell better than they currently are, it starts with clarity.

Book a call.

Let’s map out what’s holding your sales back and exactly what to fix next.

Comment “PLAN” and we’ll send you the booking link.

WE’RE HIRING (contractor)The Novel Assistant is expanding, and we’re looking for an experienced Social Media Manager (Co...
15/01/2026

WE’RE HIRING (contractor)

The Novel Assistant is expanding, and we’re looking for an experienced Social Media Manager (Contractor) to join our bookish agency team.

This role is for someone who:
• Has in-depth knowledge of Instagram, Facebook, TikTok, and Pinterest
• Understands the bookish industry (authors + bookish businesses)
• Is confident creating graphics and scheduling content
• Can work independently within clear systems and strategy

📍 Australian applicants only
🕒 Minimum 30 hours per month
🌍 Remote + flexible

All role details, requirements, and application questions are included in the Google Form.

👉 Apply via the link https://forms.gle/vThoeZCYvae4NVai6

Or DM the word ME for the link

We’re excited to welcome the right person into the team.

You already know social media matters.You know it’s part of your sales and marketing funnel.You know it helps readers fi...
14/01/2026

You already know social media matters.

You know it’s part of your sales and marketing funnel.
You know it helps readers find your books.
And you know ignoring it isn’t helping sales.

But if posting is taking time away from writing — that’s a problem.

Social media shouldn’t be:
• Panic posting between chapters
• Guessing what might work
• Chasing trends and hoping something lands

That’s not strategy.
That’s survival mode.

At The Novel Assistant, we build social media that’s intentional, aligned with your books, and connected to actual sales not just “showing up.”

If you’re ready to take social media off your to-do list and replace chaos with strategy, reach out and let’s talk.

Comment book below and I’ll send you the link to book a call

As we step into a new year, I’m excited to share that The Novel Assistant has grown and that growth means we’re now able...
14/01/2026

As we step into a new year, I’m excited to share that The Novel Assistant has grown and that growth means we’re now able to offer even more support to you and your author business.

I’m so happy to welcome three incredible humans to the team:

Monique – Graphic Designer
Monique handles book covers, content graphics, videography assets, and visual branding. Anything design-related that needs to look professional, cohesive, and sales-focused is in very capable hands.

Rachael – Content Creator
Rachael creates TikTok videos and social content, helping bring your books and brand to life in a way that works with current trends while still feeling authentic to you and your author brand.

Karen – Admin Support
Karen supports the business behind the scenes with admin, organisation, and systems — making sure everything runs smoothly and efficiently.

With this expanded team, we’re now able to offer new services and more comprehensive support, including:

• Full-package social media support, offered as monthly packages (separate from retainer hours)
• Graphics created as needed or scoped per project
• Website management and ongoing support
• A more streamlined, all-in-one approach to managing your author business

My goal has always been to make The Novel Assistant a place where you can get the support you need without juggling multiple providers — strategic, reliable, and tailored to your goals.

As always we offer ARC packages, email marketing services and more.

Posting every day doesn’t fix broken strategy.I see authors exhausting themselves trying to keep up with algorithms, tre...
12/01/2026

Posting every day doesn’t fix broken strategy.

I see authors exhausting themselves trying to keep up with algorithms, trends, and “you must post daily” advice — and still seeing flat sales.

That’s because volume without intention doesn’t convert.

What actually works:
• Clear messaging
• Content with purpose
• A system that leads readers somewhere

Marketing should support your writing — not drain the joy from it.

Less noise. More intention. Better results.

If you’re ready to stop guessing and start using social media in a way that actually supports your book sales, book a free 30-minute clarity call and let’s look at how to level up your strategy.

DM booking for the link

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Monday 09:00 - 14:00
Tuesday 09:00 - 14:00
Wednesday 09:00 - 14:00
Thursday 09:00 - 14:00
Friday 09:00 - 14:00

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