24/10/2022
06/100
What is a Logo Suite?
I get this question a lot so I thought I’d do a deep dive into what a logo suite is and isn’t.
They ARE variations of the main logo, to expand its use for spaces and executions that might be wider, taller, lighter, darker, etc. than the original logo.
They ARE NOT different versions of the logo that’s so designed distinctly that it looks like a different logo all together.
The latter is actually pretty trendy in the creative space and it looks super fun, but it’s not something I personally recommend because I believe that it confuses your customer and gets in the way of brand recognition.
My branding package will always include a logo suite that consists of these variations that allow you to slap your logo EVERYWHERE.
So what does that actually mean? Let’s break it down:
Primary logo: this is your “go-to,” default logo
Secondary logo: this fills in the gap of your primary logo layout-wise. Is your primary logo a rectangle? Secondary should be more of a square or taller.
All black logo (both for primary and secondary): if your logo is in a specific brand color, having an all-black variety is great for things like decals or to put over photos
All white logo: same idea as the all black, but in white
Brand mark: this is a nice-to-have option that is a graphic “seal” or monogram version of your logo… maybe something that you’d use as a simple icon for things like a favicon or on the back of the business card
Do you have a logo suite? Do you wish you had one? Dm me to get started in your branding process!