Digital Marketing Agency GS4B

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Digital Marketing Agency GS4B

We offer a comprehensive range of digital marketing services, which is necessary for business automa We can't do otherwise. "

GS4B (Global Solutions for your business) is a company that develops marketing strategies for business. We are more than a digital marketing & software company - we are a team of experts whose knowledge and experience allow us to create and implement business strategies that lead to success. Our approach is individual marketing strategies that guarantee maximum results! We offer a comprehensive ra

nge of digital marketing services, which is necessary for business automation and effective advertising. The advantage of digital agency GS4B is a comprehensive approach to the provision of services: Web-programming, Digital marketing and mobile application development. Before starting any work, our specialists try to understand the strategy of the client's company, to find out the necessary information about the product / service. Without this knowledge, any advertising or marketing campaign will not be effective. "Nothing valuable is given easily, every successful result requires hard work. Start and grow your business with an experienced GS4B team!

11/05/2023

🤝 Our cooperation with the company "Ukrainian Coffee Company Ltd." (importer of the best varieties of green Arabica and Robusta from all corners of the world) began with an informative lecture on coffee and coffee tasting, which helped us understand that we are dealing with enthusiasts in their field!

We are also passionate about what we do and have put in maximum effort to make this SEO case successful!
🤫 (Spoiler - we succeeded, but we're not stopping there).

☕️ So, grab your favorite mug, pour yourself a fragrant coffee, and read about our website promotion case, which aimed not only to reach the top of search results but also to increase conversions and acquire new clients.

👇 Here's where we started:
● Conducted a technical analysis of the website and fixed all technical errors.
● Implemented user-friendly URLs.
● Optimized meta tags for target keywords.
● Wrote optimized content.
● Utilized link building to increase backlink profile.
● Worked on brand promotion, which we continue to do.

🧐 It's worth mentioning the work we did with filter pages separately.
Initially, there was no provision to separately specify the title, meta tags, or add optimized text for filter pages. This hindered the site's further development.
To address these issues, a Technical Task was developed for the website developers, and its implementation allowed us to optimize filter pages by adding separate meta tags, H1 headings, and text to the filter pages.

Optimizing filter pages not only creates a simple structure but also attracts additional users to the website's online store, thus becoming an additional source of traffic growth 📊.

To avoid wasting time and money on creating and optimizing pages for individual product filters, preliminary work was conducted:
✔️ Collecting and clustering semantic keywords.
✔️ Identifying query groups for new pages.
✔️ Analyzing websites ranking for those queries.
✔️ Analyzing product assortment and textual content of pages in the top results.
Based on this work, conclusions were drawn about the need to create and optimize separate filter pages.

⬛️ Project Result: Organic traffic increased by 203% in 6 months of work.

30/12/2021

Merry Christmas and Happy New Year 🌲🎇🎉

29/11/2021

Targeted advertising for the purpose of Lead Generation has a number of advantages:
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◾️ availability of the site is not required;
◾️ fast creation of a lead form;
◾️ customer contact details are pulled automatically from the profile;
◾️ leads are automatically saved, so no bid will be lost;
◾️ the client does not need to leave the social network (after filling out the form, it remains on Instagram or Facebook).
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In order to maximize your interaction with the audience, you can use the data received to set up retargeting (advertising for an audience that previously interacted with your page and was interested in your product/service) or Look-alike audiences (users with similar interests and behaviors) to those who have already done some targeted action on your social network page).
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Lead Generation allows to keep not only existing clients, but also to attract attention of new clients.
This type of advertising is helpful to test for new areas of business. It allows you to quickly, with minimal cost, receive feedback from potential customers.

22/11/2021

You can increase the speed of the site almost to the maximum, if you do everything according to long-proven methods, which are offered to us by Google itself. With a good optimizer, the speed reaches 91 to 100, both in mobile and desktop versions.
Follow the instructions in Google Page Speed. It gives clear directions: where and what needs to be optimized.
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👇 Let’s consider the three main indicators of the algorithm:
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◾️ Largest Contentful Paint (LCP) — determines the loading speed of visual elements. When the figure reaches 2.5 seconds — that’s good, more than 4 seconds need optimization.
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◾️ First Input Delay (FID) — analyzes the interactive part of the site, how quickly the site becomes available for viewing after full load. The standard is 100 ms, more than 300 ms — needs to be optimized.
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◾️ Cumulative Layout Shift (CLS) — indicates the speed of stabilization of the visual part of the site, so as blocks don’t “jump”. The value less than 0.1 s is perfect, and more than 0.25 is very low.
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So, it’s time to summarize. The most important thing is to constantly monitor the speed of the site, because even if you put everything in order, it does not guarantee that tomorrow, in a week or in a month the algorithm will not change.
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You need to constantly monitor this and make timely adjustments. According to the new requirements of Google Page Speed, only then your site will be optimized to the maximum 👍

16/11/2021

Like every young company, at the beginning of the choice of methodology, we did not immediately reach the “golden mean”. When there are few projects and they are not very complex, the planning format for several months was not relevant, so we actively used Trello and the Kanban framework. Only one team of several people was involved in the projects, and the tasks were more global.
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Year by year we developed, the staff and the qualification of the teams increased, bigger and more complex projects started to arrive 🚀 At this stage, we realized that the usual Kanban cannot do. You need to look for a more flexible framework for project management. After analyzing the amount of work and workload of teams, we came to SCRUM😎
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Yes, the introduction was quite difficult. But daily meetings, active work with teams paid off. The methodology was accepted by all teams “with a bang”, and the full transition took us 4 full months.
We didn’t just adopt SCRUM, we started adapting it, customizing it to our needs.
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🧐 What did we get?
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1. Clear planning of activities, which is divided into “sprints”, short intervals of 2 weeks, after which you can immediately see the progress of work.
2. Quality risk management — a properly constructed estimate system provides the understanding of the amount of time spent on a project or module, allowing anticipation of the real risks that may arise during development.
3. Distribution of workloads between teams — no one is torn between projects and various tasks. One team — one project, or one module. Seamless work of the team on the task, without undue distraction.
4. A well-established communication process is perhaps the most important component of the SCRUM methodology. Daily meetings help to quickly find out when problems arise, where and what to focus on, where to concentrate the efforts, how to distribute priorities in the work process.
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Summarizing, we can clearly say that with the introduction of SCRUM as the main framework in project management, we have not only increased the efficiency of teams and their coordination with managers, but also increased the level of customer service and their satisfaction with the work performed 🤝

10/11/2021

Every business owner wants his company’s ad to always be in search results, which pushes him to set up and run contextual advertising.
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But in fact, not every business needs to show advertising around the clock, and to cover too large areas to show advertising in most cases is not worth it. Why? First and foremost, to spend your advertising budget as efficiently as possible, show your ads, and receive targeted clicks at the most effective time and from your target users. Let’s look into that!
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Let’s start from the beginning!
Each area of business has its own specifics of work, whether it is the provision of services or the sale of goods. Therefore, for convenience, we classify them as needed:
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☑️ needed urgently
☑️ there is time to choose
☑️ very long choice
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Next, we start from the company’s work schedule, at what time and how quickly the company’s managers can process incoming requests and calls from the site.
If the company works from 9 to 18, then during non-working hours, the client can leave an application or his/her phone number on the site. Some companies activate a note for customers who leave a “call me back” request during non-business hours, so that the company’s managers will contact him/her the next working day.
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If your budget is limited, it’s best to show up only when your site receives the most conversions. Or when competitors run out of budget. If there are many players on the market with low budgets, you can try to show ads in the afternoon, when their budget is coming to an end.
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🧐 No less important factor is the analysis of TA (target audience)! If your TA is represented by the residents of certain districts of Kyiv, it will be advisable to show advertising only within the radius of these districts (not all over Kyiv). Similarly, if the goal is to reach an audience throughout Ukraine, it is better to create separate advertising campaigns for different cities. Yes, it will be more convenient to adjust budgets, track statistics for individual cities and make changes to specific advertising campaigns.

05/11/2021

After the main work on the site development is completed — the next step is to test the site 💻 Why, you ask? It’s very simple — to minimize the number of bugs and malfunctions at the stage of the first release.
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🧐 And why should we test if the developer is already testing the site? First, no one excludes the human factor. Yes, the developer makes his own tests such as the performance of the module implemented by him, but it is impossible to predict how the user will “get to it”, work with it. Very often users make illogical manipulations with the site, which is also worth considering. To do this, there are testers who have lists of algorithms of a user behavior on the site and check every detail.
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👇 The testing is divided into 4 types:
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1️⃣ Local. Testing of modules and blocks by developers in an isolated mode.
2️⃣ Integrative. This method allows you to check the functionality of the project by simulating the actions of real users.
3️⃣ Functional. Global testing of the entire system is carried out: operation of modules, verification of pages according to the design and the prescribed TOR.
4️⃣ Smoke tests. Such tests include rapid verification of the project more superficially.
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◼️ Testing can be performed both manually and automatically (software). Thus, there are 2 ways to test:
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〰️ Automatic (software) — suitable for global projects where you need to sort a lot of data using selected software algorithms.
〰️ Manual — the tester checks the entire site manually, without the use of special programs. It’s the most effective testing, as the software shows whether the system is working or not, and manual testing covers usability control, the operation of the system by the user.
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Thus, testing shows not only the project functionality, but also allows:
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✔️ saving resources to support the site;
✔️ making the code safer and more accessible at the same time (for future developers);
✔️ improving the architecture and purity of the code.

31/10/2021

🔎How to increase the amount of traffic and conversions on the website of a Turkish real estate company?
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а) РРС-advertising;
b) targeted advertising;
c) SEO-promotion;
d) all answers are correct.
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If you chose option “d” — you won our mini-quiz 🚀
What is the prize? An informative post about the case of SEO-promotion of this very site!
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◾Therefore, the input data:
〰️ Domain age — 5 years 6 months.
🏞 Promotion region: Turkey, Kazakhstan, Belarus, Russia, Ukraine.
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👇 Activities performed on SEO:
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1️⃣ Site internal optimization
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First of all, the main landing pages, selection and implementation of the semantic kernel on the site were processed.
Internal optimization of the site was carried out: h1, name, description for search queries were optimized.
Copywriters of our digital agency have written more than 100 thousand characters of unique, clearly structured text, optimized for SEO. Also on a regular basis, texts are published in the Blog, which have a positive effect on the ranking of the site.
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2️⃣ External optimization
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Monthly work is provided to increase the link mass. Linkbuilding is performed — posting articles on popular resources. We also use crowd marketing to improve the reputation of the real estate developer and strengthen the company’s image. To do this, more than 500 messages on various forums, both specialized and general, are posted as part of crowd marketing.
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3️⃣ Technical optimization of the site
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On a regular basis, the activities are performed to analyze the technical condition of the site. In case of detection of technical problems of the site developers of our company urgently eliminate them.
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Flip through the carousel in our post and get acquainted in more detail with the dynamics of the purchase of the link mass, as well as the results of the promotion — traffic increased by 269% compared to last year 🔝

25/10/2021

🔎👥 Detailed analysis of competitors allows:
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◾️ analyze the market and assess the extent of competition (identify weaknesses and strengths);
◾️ understand in which direction to move further;
◾️ make your market positioning one of the best;
◾️ evaluate methods of promotion;
◾️ improve the visual concept;
◾️ form new ideas on the basis of the analysis of a product, service (it is not a question of copying, and inspiration by ideas);
◾️ based on the weaknesses of competitors, strengthen your uniqueness (for example, if your communication with the customer is not at the highest level, then on your part, on the contrary, do everything possible to meet customer needs. This is a must-have for each brand, company);
◾️ draw conclusions about which content is more interesting to the TA;
◾️ find mistakes to avoid.
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📲 In the analysis, you can use the SWOT model, taking into account the 4 main characteristics of your competitors:
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1. S (strengths) – strengths (advantages, values, uniqueness).
2. W (weaknesses) – weaknesses.
3. O (opportunities) – opportunities.
4. T (threats) – threats.
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Strengths and weaknesses depend on the internal organization of the business – sales, processes, teams.
Opportunities and threats relate to the external business environment – market, competitors, suppliers.
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It is important to remember that the analysis of competitors is needed by business not for copying, but in order to stand out in the market, reduce the identified shortcomings, be in trend, build the right strategy 🔝
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Generate new ideas and be unique!

21/10/2021

A few years ago, we received a request to develop a startup that had an idea, but had no implementation solution.
And to implement the idea into a working project we have involved several teams that have participated within the entire life cycle of the project and continue to develop it 🚀
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The idea was as follows — to implement not just a transport exchange, but something more. Therefore, we divided the project into 2 parts:
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1️⃣ Transport exchange with the possibility of placing bids and bidding on them. The bids are divided into 2 parts: vehicle search and cargo search. They have a convenient selection, the main criterion of which is the route of transportation, as well as a thin filter, with which you can more accurately select the bid for your request. In this case, registered users have the opportunity to view the contacts of the responsible person on the bid, and for unregistered users only general information on the bid is available.
For convenience, all bids are shown on the map, and when you click on one of the bids, the route along which the transportation will take place is drawn 🚚
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2️⃣ Personal account is divided into three roles: Forwarder, Carrier and Shipper.
Each role has its rights for work in the system. The freight forwarder includes both roles — the carrier and the shipper, can both create bids for cargo and bids for cars, when both others can create only available bids 👍
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The unique bidding system includes several stages, the movement of which can be conveniently tracked through your own account. And to make bidding more efficient, we have provided an online chat through which auction participants can communicate 📲
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For protection against fake accounts our team has developed a special authorization, within which you need to specify the ERDPOU (Unified State Registration Number of Enterprises and Organizations of Ukraine) of the company, after which it will be automatically pulled into the system, after successful verification via Open Data Bot and confirmation via e-mail.
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This is not the end of the system functionality, but just the beginning. GPS system with which you can track your car, your own truck fleet, integration with tracking systems and GPS sensors, company catalog and much more. We continue to work on improving our “brainchild” and invest maximum resources in its development 😎

13/10/2021

In most cases, TA is not ready to buy goods or order services, NOT because of high prices, but because of DISTRUST of the brand! 🤷‍♀️
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If in the profile there are photos only from the stocks, or there is a low-quality processing, texts only on sales topics, and comments with no answers, then what kind of trust are we talking about? 🤔
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If you want your brand to grow for the better, and the number of loyal audiences to increase, eventually turning into regular customers, read in this post some effective tips for increasing brand loyalty! 👇
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◼️ Reviews. If the TA has the opportunity to read the reviews on the page, see who has already bought the product or ordered the service before and, at the same time, was satisfied, the decision to order is made much faster. The main thing is that these reviews were actually from real people, not from paid bots or from fake pages.

◼️ Personal presence in the profile. Show your expertise. Tell the story of creating a brand, its value. Show a team that is involved and working to improve your business. So, you will be closer to your subscribers and the audience will trust you and understand who is on the other side of the screen.

◼️ Respond to comments and messages in a timely manner. The customer should not wait for a response for more than 15 minutes.

◼️ Specify prices. Everything must be accessible and transparent.

◼️ Demonstrate the product, photos from the production, tell about the quality of the service you provide.

◼️ Post quality photos and videos. Do not take photos from the stocks. Show emotional shots. Remember that people buy and order from people.

◼️ Develop a loyalty program – discounts, bonuses, cards.

◼️ Make your customers a part of the brand’s life – involve them in discussions, ask their opinion, talk not only about the product, but also about the people who buy it! Interactive communication will make the customer part of your community.
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Remember that loyal users don’t just buy from you – they leave good reviews, recommend the brand to friends and actively promote it online. Be open and honest with your TA!
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Don’t forget: a good product, quality services and pleasant specialists will always find their customers!

11/10/2021

For more than a year we have been successfully cooperating with Stimex, which has decided to expand its business beyond Ukraine, and we are happy to help it in this 👍🚀
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Initially, there was a preparatory process, which included the selection of quality hosting and the selection of a domain name for the Italian market. After the selection, our development team started moving the site to a new domain and hosting, and SEO specialists and content managers started working on filling the site.
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Thanks to this, the company managed to enter the export market. So, we can confidently say that with our joint efforts, somewhere in Italy, the Mediterranean coastline is being strengthened and formed 🗺

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